Tag: Brands

Who is the next king of cool?

Every decade has its rising stars, cash cows and dying mammoth... Ok, here I am not talking about Darwin or about animals... I am talking about innovative, creative and outstanding companies that...

Friday Chronicle #11: Brands are not enough, welcome to a trip to the moon

The years 2000 represented a tremendous shift in the way people wish to interact with brands. Being a powerful brand is not enough anymore. Several examples has showed that empires of one...

Versace Eros… please don’t!

Versace Profumi launches Versace Eros, a new fragrance for men. Although we are used to a certain baroque style from the italian brand, here the only thing we could say is: hopeless....

Digital IQ for Watch brands, by L2ThinkTank

Every year the L2ThinkTank company releases the new ranking of Digital IQ for brands. Here are the results of for the Watch and Jewelry industries. To remind you the methodology, L2ThinkTank takes...
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