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Friday Chronicle #29: A Titanic named Lanvin. Guess who is the iceberg? 

Friday Chronicle #29: A Titanic named Lanvin. Guess who is the iceberg? 

This summer when Lanvin announced the arrival of Olivier Lapidus as Artistic Director, first we thought it was a joke, like “happy Halloween”. Then, we realized it was true which suddenly made us feel dizzy and even worried. Unfortunately we could not call Fashion Police as Paris is out of their jurisdiction. As expected, the first collection was a disaster. At least the good news is that it cannot be worst (well, we never know). Flashback! Jeanne Lanvin, inventor of the idea of modern luxury house It all started in 1889 when Jeanne Lanvin founded her Fashion house. In 1909 she officially joins the Syndicat de la couture which marks her official career as Couturière. She started by doing dresses for her daughter and little by little she extended her know-how and her customer list to the most influencial and beautiful people in Europe and beyond. In 1895, Lanvin married…

MP3 is dead for good. A chapter of electronic freedom ends.

MP3 is dead for good. A chapter of electronic freedom ends.

Friends from the 90’s and the early years 2000 be aware that MP3 is dead. In a world in which music streaming erased the “format” debate, it was just announced that the MP3 format is over by stopping its licensing. An entire chapter of digital freedom has concluded. What a ride ! The explosion of digital and specifically the world wide web allowed the dissemination of MP3. It liberated the audio format and made easier the sharing. Multi-device, multi player, multi OS system, the MP3 was a true revolution supporting the development of several businesses and digital usages. Before 1993, the MP3 had a scientific background The interest of MP3 was based on the fact that the human hearing has a certain limitation. This is what is called Auditory masking. So the audio data compression could be applied without a perceived loss of quality because we can get rid of…

Inside Chanel Chapter N.18 – Gabrielle, a rebel at heart [Breaking News]

Inside Chanel Chapter N.18 – Gabrielle, a rebel at heart [Breaking News]

In 2017, CHANEL will celebrate Gabrielle. 2017 will be a year of celebration of Gabrielle Chanel. Five years after its first launch, Chanel pursues its story-telling of the Inside Chanel series. Launched in 2012, each chapter tells a piece of history of Chanel, its founder and its iconic products. The French luxury house has chosen LuxuryActivist.com to reveal the 18th chapter of this amazing online novel. So this is breaking news. The chapter is called Gabrielle, a rebel at heart – in french: Gabrielle ou l’insoumission. Here is the video: Inside Chanel, a great window into the Brand’s history book In order to understand the future, you need to know your heritage. Chanel launched during Fall 2012 one of the most ambitious online series called “Inside Chanel”. It tells the story of Mademoiselle Chanel, Coco, and the heritage of the French luxury house. With several videos per year, you can get inside…

Luxury Blog: IOMA Paris opens new store in Paris – A temple to beauty.

Luxury Blog: IOMA Paris opens new store in Paris – A temple to beauty.

IOMA, the beauty high-tech brand opens a new store in the heart of Paris, at Saint German des Près. In this new store, the brand gathers the very best of high-tech and skin expertise. You will be able to find the best sellers of the brand as well as specific treatments, including massage cabines. This is definitely a new beauty destination in Paris. IOMA is a skin expert and all the concept is based in trying the find the best and the most adapted treatment for your own skin. For that the brand has created different high-tech skin diagnosis in order to personalize the offered treatment. The power of the brand is to be present in 17 countries in 3 different continents. These represent more than 1’500 sales outlets across the world. IOMA deployed 2’200 skin diagnostic devices. In one hand, the brand can serve its customer’s best interests and…

Fabergé, an unique story of craftsmanship, elegance and luxury.

Fabergé, an unique story of craftsmanship, elegance and luxury.

There are names that crossed decades and became legends on their fields of art. One of those names is Fabergé.

SIHH 2015, what should you know for the incoming year?

SIHH 2015, what should you know for the incoming year?

The Geneva International Watchmaking show is already finished. One full week of amazing watches from some of the most luxury Swiss Made brands. Every year, the Watch press and the watch aficionados hold their breathes until the new watches are revealed during the SIHH. Thanks to an extraordinary organization, precise as a Swiss watch, the 25th edition of SIHH was a great success. The event is strictly reserved for the Watchmaking professionals, best customers and friends of the brands.  During a full week, most of the brands will make their annual sales for most of them. Others still have a second opportunity by participating to Baselworld in March. We need to congratulate the Fondation de la Haute Horlogerie for this impeccable organization. It is a true pleasure to attend to the fair as everything is made to put you at ease. It was an amazing edition. There were no crazy blockbusters but…

Friday Chronicle #10:  Casino Royal – How France is selling the country away.

Friday Chronicle #10: Casino Royal – How France is selling the country away.

Money makes the world turn around. Money goes, money comes and when you have a lot, you can do a lot. We tend to say that money does not bring happiness but frankly, it helps. And when you are desperate seeking money, you would be tempted to accept any proposition, including the indecent ones (sometimes). It is a sensitive situation for any person, but imagine that at a country level! In this Friday Chronicle, check how France is getting rid of its historical, cultural and lifestyle heritage. Welcome to Casino Royal. France is like a black jack table for foreigners. Play it well and you can win a lot The country is not going on well and it does not seem to get better. Since the 2008 crisis, the number of foreign buyers of luxury real estate increases by 0.7% in France every year. This capital change happened because of…