chanel

Chanel launches the MONSIEUR Watch as a “esprit manufacture”. 

Chanel launches the MONSIEUR Watch as a “esprit manufacture”. 

Baselworld is always a moment in the year in which watch brands reveal their very bests. It is a special moment that magnificence and luxury are at honnor. This year Chanel just launched their first “full in-house” watch, called MONSIEUR, that gathers the very best of Chanel. It is an amazing work, true state of art. The watch will be available only in June but here is already a full overview about it. Chanel, the iconic brand always reinventing itself One of the biggest richness for a luxury brand it is the heritage. If a brand has a strong history and it is used wisely, possibilities are endless. This is the case of Chanel, probably the ultimate luxury lifestyle brand that goes beyond its own category. Chanel was founded in 1910 by Coco Chanel and her “partner in crime” Pierre Wertheimer. After the creation of the fashion house, fragrances followed…

Olivier Polge replaces his father, Jacques, as the Chanel inHouse Perfumer.

Olivier Polge replaces his father, Jacques, as the Chanel inHouse Perfumer.

There are company stories and there are family stories. Sometimes there is a cross-road between both. This is the case of Chanel and the Polge family. This month we got the announcement that Olivier Polge, the child-wonder of Jacques is taking his father place at the head of Chanel perfumery. Olvier Polge, 40 years old become the 4th inHouse Perfumer of Chanel. Chanel, it is all about passion Chanel is potentially the most glamorous, iconic and luxury French house of all. Inspired by its creator, Gabrielle Chanel, the philosophy of the company is based on the love of doing things right. Excellence at work can only be accomplished by the best and this is something Chanel knows how to do it. Gabrielle Chanel was a woman-in-love her entire life. All the passion that animated her was placed within the company. Over the years, Chanel became an international company, privately owned,…

Chanel N.5 new TV ad spot. The real woman.

Chanel N.5 new TV ad spot. The real woman.

This month, Chanel released its new TV spot for its iconic 1921 fragrance, Chanel N.5. It is a surprising film as the French brand took us from the magic of modern fairy tales to reality show. Welcome to the real woman? Chanel N.5, an unique story of über-femininity When Chanel launched the N.5 in 1921, it was the symbol of the strong personality of Ms Chanel. It was bold, facetted and with a strong signature. It was also the first time a fragrance would use a perceptible dose of Aldehyde C12, a very powerful ingredient. It procures a clean, high-pitched floral-citrus note. For the first time in history a floral fragrance went from a “nature morte” to an “impressionism” approach. Until the launch of the Chanel fragrance, all floral fragrances were floral bouquets with a natural representation. So women would smell flowers, which was pretty convenient by that time. With…

Friday Chronicles #5: The purpose of a luxury Brand, The lost world.

Friday Chronicles #5: The purpose of a luxury Brand, The lost world.

In 2013, the luxury industry grew by 4% to cross the bar of $ 200 billion worldwide. At constant exchange rates, the growth would have been 6% (source: Bain company 2013 study). So the more the crisis strikes the world the more the luxury industry performs well. The emerging countries are wonderful machines to produce new millionnaires every year and these people have a high spend in terms of luxury purchase power. According to a study done by Forbes magazine on their annual billoonnaires top list, there are hundreds of people in the world with a budget for luxury goods and services that goes from $12 to $24 million every year. It is a lot of money to spend. Most of this money is used for Real luxury estate, automobile, travels and luxury goods shopping. So luxury brands are facing today the consequences of globalization. They face new markets and…

Chanel financial results revealed.

Chanel financial results revealed.

This month, an astonishing news came from the Netherlands. Chanel Administration comitee validated the financial results for 2012 and simply published them! So now we know how much the luxury Brand legend represents in terms of business. Check it out. Chanel increased sales to 6.3 Billion$ (+7% vs previous year) for a net result of 1.53 Billion$. This means a profitability of 25% !!! In comparison, LVMH is 12% and Hermès is 21%. The operational result grew by 17% to reach 1.46 Billion$. Chanel explained that the situation will be probably the same for 2013 as there were no specific big expenses. Another ridiculously positive figure is the value of its stock-options that were shared among the leader-executives. Their value went from 536$ in 2008 to 1836$ in 2012. This means that the company valorization multiplied by 3 in the last 4 years. Of course there are no miracles. The…

Marilyn Monroe – Chanel 1 x Dior 0

Marilyn Monroe – Chanel 1 x Dior 0

When History and Marketing collides, there is only one who wins. And it is not Marketing. For this christmas Dior and Chanel are battling with one common weapon: Marilyn Monroe. The problem is that Dior features Marilyn Monroe perfuming herself with J’Adore  during a Dior couture’s fashion show. This is what we call an anachronism which is fine as it is an advertising. The problem is that Chanel just stroke back with a true Marilyn Monroe talking about Chanel N.5. And here, it is history! Sorry Dior but you loose. Chanel and Marilyn Monroe – the myth of ultimate femininity. We are in April 1952, Marilyn Monroe is 26 years old and Life Magazine has her for the first time in the cover of the magazine. She is the new star in Hollywood. She just signed with the 20th Century Fox and already played in different movies. That year will…

The Face Bar Verbier, get inspired.

The Face Bar Verbier, get inspired.

Discover this amazing beauty service in Verbier, called The Face Bar. It is all about Hair and Make-up artistry. It is our Editor’s pick up of the month. The Face Bar Verbier was created ealier this year in Verbier-Switzerland by Hair and Make-up artist Rebecca Thoirs. Verbier, the place to be. Verbier is a ski resort in Switzerland. It is recognized as one of the premiere “off-piste” resorts in the world. Some areas are covered with snow all year long, so it makes the perfect spot for many top skiers. Verbier has generally around 2’800 inhabitants but in the winter season this number can rise up to 35’000 residents. There is a noticeable population of Scandinavian and British residents, according to wikipedia. The ski domain is huge. It goes from the Verbier village at 1’500m up to 3’330 m. Summer is also an option as it has more than 400km…

Gwyneth Paltrow to initiate Christmas season for Le Printemps in Paris

Gwyneth Paltrow to initiate Christmas season for Le Printemps in Paris

Every holiday season, we hope to see the magic of christmas to operate. And this Christmas, Le Printemps in Paris will reveal its amazing animated windows in presence with Gwyneth Paltrow in person.  For the past years Le Printemps started a luxury strategy that is far beyond what other competitors are trying to do. In Paris you have Le Printemps and then there are others. Le Printemps, luxury at all levels In the world, Department stores became the key master pieces for all distribution strategies. Not only for Brands but for luxury clients. Sak’s 5th avenue in New York, Harrod’s in London or Takashimaya in Tokyo are priority destinations to all luxury shoppers. And for many years Paris was, lets put it this way, left behind. Galeries Lafayette was getting old, Le Printemps looking for a new positioning and Le Bon Marché… well on the other side of the river….

Chanel Cult Colors. A story of Nail polish.

Chanel Cult Colors. A story of Nail polish.

Chanel released its campaign for a special Nail Polish collection called “Les Couleurs cultes”, which means Cult Colors in french. They have a clever Digital strategy to support this launch by disseminating a video that breaks into the codes of the Brand. In deed, we are much more younger, dynamic and playful…. yet with style. It is supposed to reach the tremendous online community interested in Nail polish. They are women, young and sensitive to style, trends…. and colour! Obvious. The choice of the song for this video is for us more… enigmatic. It is a song called “Bizarre Love Triangle” from a UK rock band called New Order. The song was created in September 1986, so we are talking here about vintage ! It also remind me the glory decade of Apple’s iPod advertising. So the aim is definitely to reach an online audience. The video features the Nail polish…

Chanel 2013 Summer Make up collection… 2 years too late!

Chanel 2013 Summer Make up collection… 2 years too late!

Most of the time, Chanel has a edgy purpose and we can consider this brand as a trend-maker. But for its summer make-up collection, they came up 2 years too late with the theme. Other brands like Lancôme did it already. If we would choose an hashtag for that, it would be this one: #Fail Indeed, someone should have said that the Butterflies theme was 2 years ago. And if you look to the photo itself, the mascara on the low lashes is not well done. Looks messy. This is what Lancôme for example did.       In terms of colours, Chanel did also pick up a very Lancôme style palette. It reminds me the Fred farruggia era and even Aaron de Mey is pursuing this path. Here a visual from 2011 summer trends by Aaron de Mey.. Lancôme have been very avant-garde in terms of Make-up trend and…

Marilyn Monroe and Chanel N.5, legendary.

Marilyn Monroe and Chanel N.5, legendary.

Chanel just launched a mini website called Inside Chanel. Their goal is to continue the incredible story-telling around the brand. Starting with the myth of Chanel N.5 and Marilyn Monroe, here is a video about the famous question asked to the American star: “What do you wear to Bed?” Her legendary answer was “A few drops of Chanel N.5”. By answering this, Marilyn Monroe just placed the Chanel’s fragrance in orbit for ever. In deed, nothing could be more glamorous than that.  She was 26 years old, she had one of the most promising future in Hollywood and the legend was made. See here the video Chanel shared . If you wish to learn more, connect to the Brand dedicated website: http://inside.chanel.com When I rising star meets a rising perfume legend, the world get filled with Glamour. LA   Info sourced at the Brand official website and on luxurydaily website. All…

Le Printemps Paris – Dior for Christmas

Le Printemps Paris – Dior for Christmas

Today was the reveal ceremony of the Christmas windows of Le Printemps, Luxury department store in Paris. This year, Dior is the partner Brand and for this special evening, Marion Cotillard herself, Dior’s egerie, was invited. Every year, the reveal ceremony of Le Printemps’s christmas windows is a major event. The luxury department store is for sure bringing luxury to its edge. Last year, they did Christmas with Chanel. Karl Lagerfeld and Vanessa Paradis came for the inauguration. So this year, it was Dior’s turn and everything was made huge. Dozens of national televisions and journalists, many VIP guests and the amazing animated windows of the Boulevard. You can see here a video showing the precise moment of this inauguration with the arrival of Marion Cotillard AFPTV- F.Novial and N.Bekkouche TF1 – MYVIDEO Each year, Le Printemps does things huge. We all forget that Vuitton is at Galleries Lafayette. Really?…

Chanel 5 new ad with Brad Pitt, disappointing.

Chanel 5 new ad with Brad Pitt, disappointing.

Probably one of the most expected and viral campaigns of this fall: The new Chanel N.5 campaign with Brad Pitt. Chanel started in September a true teasing campaign that set fire to all people’s imagination. They took one of the most sexy man alive, Brad Pitt and associate the most feminine Fragrance ever: Chanel N.5. The result should be dazzling and finally…. disappointing. Ok, there was a great idea, to use a man into a women’s fragrance advertising. Daring, original and probably outstanding as all the feminine fragrance market follows the mainstreams. It is not the first time that Fragrance brands uses the opposite-sex into a fragrance ad. But it was more used for men’s fragrances. We all remember the Kate Moss ad for Obsession for men by Calvin Klein. This was probably one of the most subversive ads ever.. look to those eyes… Here, we wonder why Chanel has…

Fragrance words, episode 7: Cédric Dauch

Fragrance words, episode 7: Cédric Dauch

Fragrance words episode 7 features Cédric Dauch. Check down below for the french version. EPISODE 7: CEDRIC DAUCH (EN) Cédric Dauch is Communication manager at Le Printemps France. After his studies at l’Institut Français de la Mode (the French institute for fashion), he developed his career close to the luxury clientele for prestigious Distribution Brands. At Le Printemps France, he actively contributes to the qualitative ascension of the Printemps brand. He is personally invested on the Printemps Brand’s highlight via outstanding activities. His great culture in Luxury image, places him among the cutting edge “eyes” in Paris. THE FRAGRANCE MARKET IN 2012 Luxury Activist (LA): 2012 New launches, which are the fragrance launches that positively marked this year ? Cédric Dauch (CD): I do not remember striking launches this year; only Coco Noir by Chanel. The campaign is very minimalistic (in execution and visibly in budgets) and that is what stroke me. Actually, I love black! LA: In this…

1 of 2
12