chanel

Fragrance words, episode 6: Beatrix Chartier

Fragrance words, episode 6: Beatrix Chartier

Fragrance words, episode 6, features Beatrix Chartier. As usual please see down below for the french version. EPISODE 6: BEATRIX CHARTIER (EN) Beatrix Chartier is Fine Fragrances Evaluation Director at Givaudan, one of the leading Fragrance Houses in the world. During the years, Beatrix Chartier developed an unique and tremendous knowledge on Fragrances launched in the international market. She kept preciously every Fragrance she evaluated into her notes as precious reminders of her impressions. She has an “edgy eye” and thanks to her special position as Evaluation Director, she has a transversal look on the Fragrance market. She is also very passionate and put a lot of professionalism and good mood on her daily work. THE FRAGRANCE MARKET IN 2012 Luxury Activist (LA): 2012 New launches, which are the fragrance launches that positively marked this year ? Beatrix Chartier (BX):  In 2012, I highlight 3 feminine fragrances: Prodigieux by Nuxe (this is a…

The Little Black Jacket by Chanel

The Little Black Jacket by Chanel

Chanel initiated a world-tour photo exhibition called “The Little Black Jacket”. Next friday, it will be in London at Saatchi Gallery until October 28th. The exhibition is designed to show the versatility and creative genius behind the legendary fashion house as well as showcasing how the jacket can be worn in a multitude of ways. Karl Lagerfeld’s 113 photos of different celebrities donning the jacket will no doubt provide inspiration for budding fashionistas out there so head down to the Saatchi Gallery for an eye opening look at the power and influence of the high end fashion industry (viewlondon.co.uk). See here the presentation video: Click here for information about Saatchi Gallery: SAATCHI GALLERY DUKE OF YORK’S HQ KING’S ROAD – LONDON SW3 4RY 10AM – 6PM LAST ENTRY 5:30PM Next stops: Moscow, Sydney, Berlin and Paris. LA Info sourced at Chanel dedicated website, viewlondon.co.uk, Saatchi Gallery website.  All content is…

Brad Pitt for Chanel 5, first images

Brad Pitt for Chanel 5, first images

The ultimate luxury french Brand, Chanel, announced before summer that the new advertising for its world wide fragrance legend, Chanel 5, will feature american actor Brad Pitt. And here are the first images: According to the brand, the new story starts on October 15th. Until then…. patience! All on http://www.chanel.com. LA   Info sourced at Brand official communication. All content is copyrighted with no reproduction rights available.

Russian luxury market, so what?

Russian luxury market, so what?

Since the ex-URSS disappeared, many brands, especially the luxury ones have been trying hard to make good money in Russia. Luxury shopping malls in Moscow were built and many companies installed subsidiaries there. But are they really making money? What is the luxury industry status today? Until the global financial crisis of 2009, the luxury market in Russia was at the level of 8 billion dollars. Since the crisis stroke hardly many of the industrial countries, this figure was basically cut by half. Since the Perestroika, luxury brands developed and built local owned-flagship stores in Moscow and St. Petersbourg. With the crisis many shops closed down and most of the brands regrouped in one or 2 big department stores. 2 main luxury import distributors have shared the internal market since the 90’s: Mercury and Bosco di Ciliegi. They also control TSUM and GUM department stores respectively. But the real problem…

Allure Homme Sport Eau Extrême, disappointing.

Allure Homme Sport Eau Extrême, disappointing.

La Maison Chanel is revealing this week a new fragrance, Allure Homme Sport Eau Extrême, a flanker of Allure Homme Sport, already a flanker of Allure Homme. Purely disappointing. On the feminine side, Chanel always makes us dream. N.5 Eau Première was a beautiful creation and the Exclusive collection is for most of them real wonders. But in the masculine side, creation stopped with Egoiste in 1990. With Allure Homme Sport Eau Extrême, we have a less peaceful sport as we are moving from sailing to surfing. On the main advertising we can see the worldwide surfer Danny Fuller. He is officially the Brand sport spokesperson. In the adverting video we can see Fuller in the art of action. Check it here: In term of Flacon, nothing really new. In deed we can see the original Allure Homme Sport flacon in a darker grey version. It is supposed to express…

Le Printemps in Paris, a success story.

Le Printemps in Paris, a success story.

After a long period of renovation and a brilliant reveal of last year Christmas windows with Vanessa Paradis and Karl Lagerfeld, we see that Le Printemps became THE Parisian destination for luxury shopping in France. Le Printemps was founded in 1865 by Jules Jaluzot and Jean-Alfred Duclos. Jules Jaluzot was considered as a “self-made” man. He was one of the biggest entrepreneurs of that time, very charismatic and social. After learning the business at Le Bon Marché, he gets married with Augustine Figeac in 1864. She is a member of La Comédie Française and she brings to the couple a quite big dowry of 300,000 francs. Thanks to this money, he can create with Jean-Alfred Duclos the french department store Le Printemps on November 3rd 1865. To remind the different inauguration dates: Le Bon Marché: 1838 BHV: 1856 Le Printemps: 1865 La Samaritaine: 1869 Les Galeries Lafayette: 1895 Le Printemps has a great history of innovation…

Chanel Chance, 3 new videos

Chanel Chance, 3 new videos

Chanel launched 3 new videos about Chance, Chance Eau fraîche and Chance Eau Tendre. 3 fresh and interesting spots with a smile on top. We can see the top model Sigrid Agren. She is half french-swedish and she has worked for many top fashion houses as a model: Chloé, Lanvin, Calvin Klein, Gucci, Stella McCartey…  She totally represents the innocence of Youth in which everything is possible, you just need to cease your … chance! She is 17 years old, still continuing studies and she is a perfect example of Chance. Of course we need to mention the huge work of creation of Jean-Paul Goude for translating the fragrance concept into film and pictures. His eye is always there behind the camera and he is today one of the biggest creative forces in France. The challenge is that from all Chanel fragrances, Chance is the less “Chanel-conventional”, so the Brand…

Le Printemps celebrates a very Chanel Christmas

Le Printemps celebrates a very Chanel Christmas

It is official, the luxury french department store Le Printemps revealed his Christmas theme. This year, Chanel will thrill you during the Holiday season in France. The inauguration of the Christmas windows is always a great event as it kicks-of the beginning of one of the busiest commercial periods of the year. Le Printemps in Paris has evolved towards one of the top levels in terms of Luxury and lifestyle in Europe. Sak’s Fifth Avenue in NY and Takashimaya in Tokyo have now a real competitor in the world. This year, they really placed the level of Christmas very high. They have a global partnership with Chanel for an amazing christmas theme. Not only the luxury french brand has the “commercial windows” but Karl Lagerfeld designed the famous animated windows that thousands of Children and families visit in the animated Haussmann boulevard in winter. For the PR event, Mr Lagerfeld…

Chanel, Mugler… which train would you catch?

Chanel, Mugler… which train would you catch?

At Luxury Activist we realized that Trains and Fragrances are very linked. Not that trains smell or that Fragrances look like trains, but we realized that 2 of the market leaders in the fragrance business decided to use a similar story to illustrate their iconic fragrance: a train travel. The First one was Chanel with it’s famous N.5. We can see a very elegant film in which a woman takes a train and lives an intense adventure, mostly thanks to the fragrance.  The second one is Thierry Mugler who basically does the same for it’s iconic Angel Fragrance. Of course the 2 brands are different so the execution is different. But we can really ask ourselves why trains? Here below are some differences and similarities between the 2 movies. – Both have a woman, Audrey Tautou for Chanel and Eva Mendez for Mugler.              …

Bleu de Chanel… hoping that Scorsese will hit high.

Bleu de Chanel… hoping that Scorsese will hit high.

Finally we know the name of the new masculine fragrance of Chanel. It is Bleu de Chanel (Blue of Chanel). The fragrance was created, as usually by Jacques Polges the perfumerinhouse.

If you want a fake luxury bag, do it yourself!!!

If you want a fake luxury bag, do it yourself!!!

Ok, we know how difficult is to fight against the fake luxury products around the world. It even seems that there is more fake LV bags in the world than real true ones… can you imagine that?

Rouge Coco, the Making off with Vanessa Paradis

Rouge Coco, the Making off with Vanessa Paradis

Here is the making off of the new Chanel advertising for Rouge Coco. The heroine of the new lipstick is Vanessa Paradis

Chanel chooses Gaspard Ulliel for its next fragrance for men

Chanel chooses Gaspard Ulliel for its next fragrance for men

Chanel has given carte blanche to Martin Scorsese

Chanel, Beautiful people…

Chanel, Beautiful people…

Chanel, Beautiful people…

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