christian dior

J’Adore The New Absolu by Christian Dior: An Ode To Sensuality And Beauty

J’Adore The New Absolu by Christian Dior: An Ode To Sensuality And Beauty

J’Adore New Absolu,  A Lush And Elegant Concept Christian Dior revealed a new film about J’Adore the new Absolu and it is a true ode to sensuality, beauty and to all women after all. A delightfully lush new composition sees Absolutes dance alongside an unprecedented freshness. The flowers here are as sweet as a delectable syrup, or a sublime, natural and sensual nectar. The icon Charlize Theron, more desirable than ever, is the divine incarnation of a free and triumphant femininity. Ode to…

Friday Chronicle #20 – Why the fashion industry is killing fashion? A heritage and creativity debate. 

Friday Chronicle #20 – Why the fashion industry is killing fashion? A heritage and creativity debate. 

When a very well known trends agency in Paris said back in 2012 that fashion needed to get its freedom from the heritage and history or die, it was probably the most stupid thing to say. Nevertheless it was the state of mind of many people at that time. Since then several iconic Fashion houses decided to embrace this over-modernity philosophy and now, 4 years later, they are dying .

Fragrances in Brazil – Future trends.

Fragrances in Brazil – Future trends.

Brazil became the biggest market in the world for Cosmetics, Fragrances, beauty and hygiene. With 42 Billion US$ in 2012 of sales (15 billion US$ ex-factory), the Economic giant also smells very good. This is a 15,62% of growth vs 2011 and a double digit growth in the past 17 years. Sources: Abihpec and Euromonitor. Top Beauty segments in Brazil in 2012 by sales Hair care products: 4 billion US$ Alcoholic Fragrances: 2.7 Billion US$ Men’s Shaving products: 2 Billion…

The new Lady Dior, Shadow & Light. Magnificent.

The new Lady Dior, Shadow & Light. Magnificent.

It’s been a while I did not talk about the Lady Dior’s saga. Probably because every new “episode” was more and more boring. But here with the new Lady Dior Shadow & Light… I must say that writing an article about it became an obsession. In deed the photographic work is purelly magnificent. Congratulations to the Maison Dior by bringing back this vintage yet modern twisted imagery. Marion Cotillard is put on stage by the artistic eye of Jean-Baptiste Mondino….

Le Printemps Paris – Dior for Christmas

Le Printemps Paris – Dior for Christmas

Today was the reveal ceremony of the Christmas windows of Le Printemps, Luxury department store in Paris. This year, Dior is the partner Brand and for this special evening, Marion Cotillard herself, Dior’s egerie, was invited. Every year, the reveal ceremony of Le Printemps’s christmas windows is a major event. The luxury department store is for sure bringing luxury to its edge. Last year, they did Christmas with Chanel. Karl Lagerfeld and Vanessa Paradis came for the inauguration. So this…

Miss Dior Chérie, Marketing wins…

Miss Dior Chérie, Marketing wins…

It is official, The Fragrance Brand Christian Dior has decided to call Miss Dior Chérie as simply as Miss Dior. But what happens to the 1947 Miss Dior? Well, it becomes now Miss Dior “Original”. What should we think about it? 1947 Miss Dior represented the uniqueness of Dior with its new look. The war was over and everybody was looking for something new, something exciting… a renewal. And since then, Miss Dior parfum was a big hit. This beautiful…

Dior VIII – Black is beautiful

Dior VIII – Black is beautiful

Dior is launching a very elegant Timepiece called Dior VIII. The Timepiece House celebrates the passion for haute-couture. A black luxury timepiece inspired by the “1947 new look” of Mr Dior.

Ambre Nuit, and Dior makes it again just sublime

Ambre Nuit, and Dior makes it again just sublime

La Maison Dior launched in 2004, three beautiful creations called La Collection des Colognes Dior Homme. Today, Dior called the inhouse perfumer, François Demachy to accomplish the exquisite once again : Cologne Ambre Nuit.