digital marketing
Online Influencers: Nobody Is Listening (The End Of An Era)
While Influential marketing has never been so powerful, it is time to put all cards on the table and accept that the influencer marketing model is coming to an end for a very simple reason: nobody is listening. It might sound provocative and even of a very bad taste but the reality is here. Brands and influencers have spent their time and money feeding an electronic beast that represented for many years a sort of marketing mirage in the middle…
Friday Chronicle #17: Desktop is dead, mobile is the new black in web design and advertising.
At the end of August 2015, there were 170 million computers sold. This is an increase of 15% compared to last year (source: Gartner). Nevertheless the internet world became mobile. With 1.9 billion smartphones and 360 million tablets to be sold this year people connect more to the web via their mobile devices than something else.
Programmatic – a new reality in Digital advertising for luxury brands.
When you work as a digital marketer, one of the most important topic is Audience. Technology is evolving so fast that we can control the entire user online journey by working with tools like Sequential targeting, remarketing or more recently Programmatic. Brands see a tremendous potential in targeting the right people at the right time with the right message. Here is a focus on programmatic, a forbidden topic so far for many luxury houses. Programmatic, what? In digital marketing, when…
Friday Chronicle #11: Brands are not enough, welcome to a trip to the moon
The years 2000 represented a tremendous shift in the way people wish to interact with brands. Being a powerful brand is not enough anymore. Several examples has showed that empires of one day were completely washed away the next day. People want to interact with Brands in ways that we would never imagine and the luxury industry needs to be ready for a real revolution. Otherwise, as a luxury brand, you might see it coming. Remember Kodak? This is how…
Best High-tech news from 2013
Luxury Activist takes the holiday season as an opportunity for thematic flashbacks on the most popular articles, news and reviews of 2013. In this session, find here the 5 most popular articles in 2013 in high-tech. Good reading. Digital Business, when internet went from IT to Marketing. In the 60′s, Internet was not a dream anymore but a strong technical reality. Since then the World Wide Web developed rapidly and today, we cannot live in a world without internet. Of course today’s…