digital

Who is the next king of cool?

Who is the next king of cool?

Every decade has its rising stars, cash cows and dying mammoth… Ok, here I am not talking about Darwin or about animals… I am talking about innovative, creative and outstanding companies that reshape the high-tech world. There are always companies that hook the consumer more than others. If we analyse the high-tech market, life cycles are getting shorter and shorter and companies are also getting a hard time to keep leadership and to keep their image on what I call being the “King of cool”. Follow the timeline… Probably the first king of cool in history might be Alan Kay at Xerox PARC when he presented the first Laptop idea in 1972 called Dynabook. IBM presented in 1975 the first commercial portable computer called the IBM 5100. Many others followed like Epson and HP. Some companies worked on different features of what we see today in modern Laptops and in October 1992…

Friday Chronicle #11: Brands are not enough, welcome to a trip to the moon

Friday Chronicle #11: Brands are not enough, welcome to a trip to the moon

The years 2000 represented a tremendous shift in the way people wish to interact with brands. Being a powerful brand is not enough anymore. Several examples has showed that empires of one day were completely washed away the next day. People want to interact with Brands in ways that we would never imagine and the luxury industry needs to be ready for a real revolution. Otherwise, as a luxury brand, you might see it coming. Remember Kodak? This is how they lost everything When Georges Eastman founded Eastman Kodak in 1888 in the USA, he was far to imagine the amazing empire he was about to develop. During most of the 20th century Kodak held a dominant position in photographic film, and in 1976, had a 90% market share of photographic film sales in the United States. The company’s ubiquity was such that its tagline “Kodak moment” entered the common…

Digital business: when Internet went from I.T. to Marketing.

Digital business: when Internet went from I.T. to Marketing.

In the 60’s, Internet was not a dream anymore but a strong technical reality. Since then the World Wide Web developed rapidly and today, we cannot live in a world without internet. Of course today’s web activities have nothing to do with the first nods connected several decades ago. In the last 10 years, Internet evolved exponentially. From an I.T. pure activitiy driven by technology, today, internet became a marketing and business activity. The added value went from informatics infrastructure to be placed in the user experience and customer management. Since the beginning of web activities within companies, the I.T. department became almost a second General Direction department. In deed, technology was key and hard to master. It also happened at the time in which computers invaded all companies, so IT had a strong role internal and external. The iconic role of the webmaster was born. In deed every website…

1Password – Keep your secrets!

1Password – Keep your secrets!

AgileBits is a Canadian based company founded by 2 people: Roustem Karimov and Dave Teare. They have a brilliant software called 1Password, compatible with Apple, Android or Windows. It allows us to save our most sensitive data and it is one of the best softwares/Apps in the market for Data safety. With our Digital life growing more and more, one very important matter comes to our minds almost each day, or even several times a day : “what is my password?” In deed, how many online accounts, credit cards, email addresses, loyalty program numbers and frequent flying client numbers one have today? According to the Guardian newspaper, one person can have around 200 different “sensitive information” like passwords, pin codes, etc… The average person can remember around 50 passwords, phone numbers and pin codes. It is not bad but definitely not enough. 1Password can help you with this and much more. If…

How Internet decreases the world’s cultural landscape?

How Internet decreases the world’s cultural landscape?

The digital revolution started in 29 October 1969 when for the first time one network was made between Leonard Kleinrock’s Network Measurement Center at the UCLA’s School of Engineering and Applied Science  and Douglas Engelbart’s NLS system at SRI International (SRI) in Menlo Park, California. This was the starting point for Internet. Today, we have 2.1 billion people online or at least using internet regularly. Are we experiencing a new revolution? It is hard to say no. At the end of the 19th century, the industrial revolution changed the way we were manufacturing products. The steam-machine technology brought new possibilities and changed the world. The end of the 20th century brought the Digital culture into a huge phenomenon and today we believe we are facing a new revolution, the Digital revolution. 30% of total global population is online now. Out of this huge technological breakthrough, social networks and the way Media content is used brought new paradigms. Some…