dior

Fashion is dead, the industry killed it. 

Fashion is dead, the industry killed it. 

It is official, fashion is dead. Fashion designers have continuously resigned from their roles at some of the most prestigious fashion names. From Dior, to Lanvin, Yves Saint Laurent, all these brands are dying as their respectives Artistic Directors are leaving their position. Most of them declared that they do not accept anymore the conditions and the pressure in which they live constantly. The industry of fashion is killing fashion. Luxury Fashion Houses are changing to become fashion labels and ultimately generic apparel items. A new model need to be find.    Hedi, Albert, Raf, Stefano, Christophe, John… all gone. Every chain reaction has a starting point. In our case here it all started back in 2007 when Hedi Slimane resigned from his position at Dior Homme. At that time everybody was shocked. When Hedi Slimane took over the artistic direction of Dior homme in 2000, he reshaped the fashion…

Friday Chronicles #5: The purpose of a luxury Brand, The lost world.

Friday Chronicles #5: The purpose of a luxury Brand, The lost world.

In 2013, the luxury industry grew by 4% to cross the bar of $ 200 billion worldwide. At constant exchange rates, the growth would have been 6% (source: Bain company 2013 study). So the more the crisis strikes the world the more the luxury industry performs well. The emerging countries are wonderful machines to produce new millionnaires every year and these people have a high spend in terms of luxury purchase power. According to a study done by Forbes magazine on their annual billoonnaires top list, there are hundreds of people in the world with a budget for luxury goods and services that goes from $12 to $24 million every year. It is a lot of money to spend. Most of this money is used for Real luxury estate, automobile, travels and luxury goods shopping. So luxury brands are facing today the consequences of globalization. They face new markets and…

Louis Vuitton fragrance plans revealed

Louis Vuitton fragrance plans revealed

A little more than one year ago, LVMH announced the recruitment of Jacques Cavallier. One of the most talented Master Perfumer of his generation whose career up to now was written on the path of success. With the project of launching the very first Louis Vuitton fragrance, only an in-house Perfumer would be able to translate the environment of such a luxury brand. LVMH wishes to do things right. A couple of years ago when they hired François Demachy, Master Perfumer at Chanel, the aim was to have a complete mastery of Ingredient quality, formulation and in fine the all creation process. With all luxury fashion brands like Dior, Kenzo, Fendi, Celine or Givenchy, dozens of project take place every year, so a better control was necessary. François Demachy built a strong Olfactory cell around him and creation should be controled. Another important point was the new limitations in terms…

Marilyn Monroe – Chanel 1 x Dior 0

Marilyn Monroe – Chanel 1 x Dior 0

When History and Marketing collides, there is only one who wins. And it is not Marketing. For this christmas Dior and Chanel are battling with one common weapon: Marilyn Monroe. The problem is that Dior features Marilyn Monroe perfuming herself with J’Adore  during a Dior couture’s fashion show. This is what we call an anachronism which is fine as it is an advertising. The problem is that Chanel just stroke back with a true Marilyn Monroe talking about Chanel N.5. And here, it is history! Sorry Dior but you loose. Chanel and Marilyn Monroe – the myth of ultimate femininity. We are in April 1952, Marilyn Monroe is 26 years old and Life Magazine has her for the first time in the cover of the magazine. She is the new star in Hollywood. She just signed with the 20th Century Fox and already played in different movies. That year will…

Gwyneth Paltrow to initiate Christmas season for Le Printemps in Paris

Gwyneth Paltrow to initiate Christmas season for Le Printemps in Paris

Every holiday season, we hope to see the magic of christmas to operate. And this Christmas, Le Printemps in Paris will reveal its amazing animated windows in presence with Gwyneth Paltrow in person.  For the past years Le Printemps started a luxury strategy that is far beyond what other competitors are trying to do. In Paris you have Le Printemps and then there are others. Le Printemps, luxury at all levels In the world, Department stores became the key master pieces for all distribution strategies. Not only for Brands but for luxury clients. Sak’s 5th avenue in New York, Harrod’s in London or Takashimaya in Tokyo are priority destinations to all luxury shoppers. And for many years Paris was, lets put it this way, left behind. Galeries Lafayette was getting old, Le Printemps looking for a new positioning and Le Bon Marché… well on the other side of the river….

Best Anti-Aging skincare for women

Best Anti-Aging skincare for women

Spring is coming and after a cold winter, your skin got a hard time. Cold, wind and the natural aging effect due to nasty things like free-radicals. Now it is time to take care of your skin, so that you will be beautiful during this season. Here is a short selection of the best Anti-Aging skincare for women in the luxury market. Some of these are purely small wonders. Follow the guide (by Brand Alphabetical order). CLARINS Multi-Regenerante Jour All skin types   With its immediate firming action, day after day, the Clarins Multi-Régénerante Jour cream is perfect for all skin types. By keeping the elasticity of the skin, your rinkles will look smaller, almost disappear. The texture as well as the fragrance is very comfortable and suits perfectly your make up and perfume. They also have a Night version, more rich that works in depth while you are asleep….

The new Lady Dior, Shadow & Light. Magnificent.

The new Lady Dior, Shadow & Light. Magnificent.

It’s been a while I did not talk about the Lady Dior’s saga. Probably because every new “episode” was more and more boring. But here with the new Lady Dior Shadow & Light… I must say that writing an article about it became an obsession. In deed the photographic work is purelly magnificent. Congratulations to the Maison Dior by bringing back this vintage yet modern twisted imagery. Marion Cotillard is put on stage by the artistic eye of Jean-Baptiste Mondino. She is fresh, super elegant, naturally sexy and definitely the Dior allure. The photographic work is divine. Less is more and sometimes photographers should come back to basics, which means light, perspective and the “eye”. The artistic work is interesting because there is a modernization of what a Man Ray would have done. We keep the lights, the very unnatural pose but there is much more than that. There is…

Le Printemps Paris – Dior for Christmas

Le Printemps Paris – Dior for Christmas

Today was the reveal ceremony of the Christmas windows of Le Printemps, Luxury department store in Paris. This year, Dior is the partner Brand and for this special evening, Marion Cotillard herself, Dior’s egerie, was invited. Every year, the reveal ceremony of Le Printemps’s christmas windows is a major event. The luxury department store is for sure bringing luxury to its edge. Last year, they did Christmas with Chanel. Karl Lagerfeld and Vanessa Paradis came for the inauguration. So this year, it was Dior’s turn and everything was made huge. Dozens of national televisions and journalists, many VIP guests and the amazing animated windows of the Boulevard. You can see here a video showing the precise moment of this inauguration with the arrival of Marion Cotillard AFPTV- F.Novial and N.Bekkouche TF1 – MYVIDEO Each year, Le Printemps does things huge. We all forget that Vuitton is at Galleries Lafayette. Really?…

Fragrance words, episode 6: Beatrix Chartier

Fragrance words, episode 6: Beatrix Chartier

Fragrance words, episode 6, features Beatrix Chartier. As usual please see down below for the french version. EPISODE 6: BEATRIX CHARTIER (EN) Beatrix Chartier is Fine Fragrances Evaluation Director at Givaudan, one of the leading Fragrance Houses in the world. During the years, Beatrix Chartier developed an unique and tremendous knowledge on Fragrances launched in the international market. She kept preciously every Fragrance she evaluated into her notes as precious reminders of her impressions. She has an “edgy eye” and thanks to her special position as Evaluation Director, she has a transversal look on the Fragrance market. She is also very passionate and put a lot of professionalism and good mood on her daily work. THE FRAGRANCE MARKET IN 2012 Luxury Activist (LA): 2012 New launches, which are the fragrance launches that positively marked this year ? Beatrix Chartier (BX):  In 2012, I highlight 3 feminine fragrances: Prodigieux by Nuxe (this is a…

Allure Homme Sport Eau Extrême, disappointing.

Allure Homme Sport Eau Extrême, disappointing.

La Maison Chanel is revealing this week a new fragrance, Allure Homme Sport Eau Extrême, a flanker of Allure Homme Sport, already a flanker of Allure Homme. Purely disappointing. On the feminine side, Chanel always makes us dream. N.5 Eau Première was a beautiful creation and the Exclusive collection is for most of them real wonders. But in the masculine side, creation stopped with Egoiste in 1990. With Allure Homme Sport Eau Extrême, we have a less peaceful sport as we are moving from sailing to surfing. On the main advertising we can see the worldwide surfer Danny Fuller. He is officially the Brand sport spokesperson. In the adverting video we can see Fuller in the art of action. Check it here: In term of Flacon, nothing really new. In deed we can see the original Allure Homme Sport flacon in a darker grey version. It is supposed to express…

Miss Dior Chérie, Marketing wins…

Miss Dior Chérie, Marketing wins…

It is official, The Fragrance Brand Christian Dior has decided to call Miss Dior Chérie as simply as Miss Dior. But what happens to the 1947 Miss Dior? Well, it becomes now Miss Dior “Original”. What should we think about it? 1947 Miss Dior represented the uniqueness of Dior with its new look. The war was over and everybody was looking for something new, something exciting… a renewal. And since then, Miss Dior parfum was a big hit. This beautiful classical chypre with its green, floral and woody notes, became part of the fragrance legends. With the launch of J’Adore in 1999, lot’s of things changed at Dior. The Fragrance Brand was not anymore a historical reference, it became one of the world market leaders. We could also talk about the Poison saga, especially with the latest Hypnotic Poison or the Dior Colognes for men, but the real big commercial…

New 2012 luxury Spring bags – horrible!

New 2012 luxury Spring bags – horrible!

Color is a big theme for luxury handbags since last fall. Color blocking went all over the place and some brands like Prada definitely became the ambassador for color blocking. Now that Spring is coming, most of the main leather accessories brands presented their new collections. OMG, OMG, they are horrible. They all look 80’s style and we have the feeling that Brigitte Nielsen is coming back! OK, Spring is a good time for using vivid colors but this season, the ugly club is out! Let me guide you through a small tour. DIOR: It would be great… 20 years ago. The brands introduces a collaboration with the artist Anselm Reyle. He is a german artist, based in Berlin. He is known for his often large-scale abstract paintings and found-object sculptures. But here the bag collection presented is really not very elegant and some quite bad taste. The Brigitte Nielsen attitude….

Fashion Zoo- episode one

Fashion Zoo- episode one

Here is the first video of Fashion zoo by LuxuryActivist…

Top 5 most viewed posts of the week – june10/2011

Top 5 most viewed posts of the week – june10/2011

Hello,

as usual, here are the top articles of the week. They are the ones most viewed during the past 7 days.
Have a nice weekend.
LA

Dior VIII – Black is beautiful

Dior VIII – Black is beautiful

Dior is launching a very elegant Timepiece called Dior VIII. The Timepiece House celebrates the passion for haute-couture. A black luxury timepiece inspired by the “1947 new look” of Mr Dior.

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