dior

Fashion is dead, the industry killed it. 

Fashion is dead, the industry killed it. 

It is official, fashion is dead. Fashion designers have continuously resigned from their roles at some of the most prestigious fashion names. From Dior, to Lanvin, Yves Saint Laurent, all these brands are dying as their respectives Artistic Directors are leaving their position. Most of them declared that they do not accept anymore the conditions and the pressure in which they live constantly. The industry of fashion is killing fashion. Luxury Fashion Houses are changing to become fashion labels and…

Friday Chronicles #5: The purpose of a luxury Brand, The lost world.

Friday Chronicles #5: The purpose of a luxury Brand, The lost world.

In 2013, the luxury industry grew by 4% to cross the bar of $ 200 billion worldwide. At constant exchange rates, the growth would have been 6% (source: Bain company 2013 study). So the more the crisis strikes the world the more the luxury industry performs well. The emerging countries are wonderful machines to produce new millionnaires every year and these people have a high spend in terms of luxury purchase power. According to a study done by Forbes magazine…

Louis Vuitton fragrance plans revealed

Louis Vuitton fragrance plans revealed

A little more than one year ago, LVMH announced the recruitment of Jacques Cavallier. One of the most talented Master Perfumer of his generation whose career up to now was written on the path of success. With the project of launching the very first Louis Vuitton fragrance, only an in-house Perfumer would be able to translate the environment of such a luxury brand. LVMH wishes to do things right. A couple of years ago when they hired François Demachy, Master…

Marilyn Monroe – Chanel 1 x Dior 0

Marilyn Monroe – Chanel 1 x Dior 0

When History and Marketing collides, there is only one who wins. And it is not Marketing. For this christmas Dior and Chanel are battling with one common weapon: Marilyn Monroe. The problem is that Dior features Marilyn Monroe perfuming herself with J’Adore  during a Dior couture’s fashion show. This is what we call an anachronism which is fine as it is an advertising. The problem is that Chanel just stroke back with a true Marilyn Monroe talking about Chanel N.5….

Gwyneth Paltrow to initiate Christmas season for Le Printemps in Paris

Gwyneth Paltrow to initiate Christmas season for Le Printemps in Paris

Every holiday season, we hope to see the magic of christmas to operate. And this Christmas, Le Printemps in Paris will reveal its amazing animated windows in presence with Gwyneth Paltrow in person.  For the past years Le Printemps started a luxury strategy that is far beyond what other competitors are trying to do. In Paris you have Le Printemps and then there are others. Le Printemps, luxury at all levels In the world, Department stores became the key master…

Best Anti-Aging skincare for women

Best Anti-Aging skincare for women

Spring is coming and after a cold winter, your skin got a hard time. Cold, wind and the natural aging effect due to nasty things like free-radicals. Now it is time to take care of your skin, so that you will be beautiful during this season. Here is a short selection of the best Anti-Aging skincare for women in the luxury market. Some of these are purely small wonders. Follow the guide (by Brand Alphabetical order). CLARINS Multi-Regenerante Jour All…

The new Lady Dior, Shadow & Light. Magnificent.

The new Lady Dior, Shadow & Light. Magnificent.

It’s been a while I did not talk about the Lady Dior’s saga. Probably because every new “episode” was more and more boring. But here with the new Lady Dior Shadow & Light… I must say that writing an article about it became an obsession. In deed the photographic work is purelly magnificent. Congratulations to the Maison Dior by bringing back this vintage yet modern twisted imagery. Marion Cotillard is put on stage by the artistic eye of Jean-Baptiste Mondino….

Le Printemps Paris – Dior for Christmas

Le Printemps Paris – Dior for Christmas

Today was the reveal ceremony of the Christmas windows of Le Printemps, Luxury department store in Paris. This year, Dior is the partner Brand and for this special evening, Marion Cotillard herself, Dior’s egerie, was invited. Every year, the reveal ceremony of Le Printemps’s christmas windows is a major event. The luxury department store is for sure bringing luxury to its edge. Last year, they did Christmas with Chanel. Karl Lagerfeld and Vanessa Paradis came for the inauguration. So this…

Fragrance words, episode 6: Beatrix Chartier

Fragrance words, episode 6: Beatrix Chartier

Fragrance words, episode 6, features Beatrix Chartier. As usual please see down below for the french version. EPISODE 6: BEATRIX CHARTIER (EN) Beatrix Chartier is Fine Fragrances Evaluation Director at Givaudan, one of the leading Fragrance Houses in the world. During the years, Beatrix Chartier developed an unique and tremendous knowledge on Fragrances launched in the international market. She kept preciously every Fragrance she evaluated into her notes as precious reminders of her impressions. She has an “edgy eye” and…

Allure Homme Sport Eau Extrême, disappointing.

Allure Homme Sport Eau Extrême, disappointing.

La Maison Chanel is revealing this week a new fragrance, Allure Homme Sport Eau Extrême, a flanker of Allure Homme Sport, already a flanker of Allure Homme. Purely disappointing. On the feminine side, Chanel always makes us dream. N.5 Eau Première was a beautiful creation and the Exclusive collection is for most of them real wonders. But in the masculine side, creation stopped with Egoiste in 1990. With Allure Homme Sport Eau Extrême, we have a less peaceful sport as…

Miss Dior Chérie, Marketing wins…

Miss Dior Chérie, Marketing wins…

It is official, The Fragrance Brand Christian Dior has decided to call Miss Dior Chérie as simply as Miss Dior. But what happens to the 1947 Miss Dior? Well, it becomes now Miss Dior “Original”. What should we think about it? 1947 Miss Dior represented the uniqueness of Dior with its new look. The war was over and everybody was looking for something new, something exciting… a renewal. And since then, Miss Dior parfum was a big hit. This beautiful…

New 2012 luxury Spring bags – horrible!

New 2012 luxury Spring bags – horrible!

Color is a big theme for luxury handbags since last fall. Color blocking went all over the place and some brands like Prada definitely became the ambassador for color blocking. Now that Spring is coming, most of the main leather accessories brands presented their new collections. OMG, OMG, they are horrible. They all look 80’s style and we have the feeling that Brigitte Nielsen is coming back! OK, Spring is a good time for using vivid colors but this season,…

Fashion Zoo- episode one

Fashion Zoo- episode one

Here is the first video of Fashion zoo by LuxuryActivist…

Top 5 most viewed posts of the week – june10/2011

Top 5 most viewed posts of the week – june10/2011

Hello,

as usual, here are the top articles of the week. They are the ones most viewed during the past 7 days.
Have a nice weekend.
LA

Dior VIII – Black is beautiful

Dior VIII – Black is beautiful

Dior is launching a very elegant Timepiece called Dior VIII. The Timepiece House celebrates the passion for haute-couture. A black luxury timepiece inspired by the “1947 new look” of Mr Dior.

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