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Friday Chronicle #20 – Why the fashion industry is killing fashion? A heritage and creativity debate. 

Friday Chronicle #20 – Why the fashion industry is killing fashion? A heritage and creativity debate. 

When a very well known trends agency in Paris said back in 2012 that fashion needed to get its freedom from the heritage and history or die, it was probably the most stupid thing to say. Nevertheless it was the state of mind of many people at that time. Since then several iconic Fashion houses decided to embrace this over-modernity philosophy and now, 4 years later, they are dying .

Fashion is dead, the industry killed it. 

Fashion is dead, the industry killed it. 

It is official, fashion is dead. Fashion designers have continuously resigned from their roles at some of the most prestigious fashion names. From Dior, to Lanvin, Yves Saint Laurent, all these brands are dying as their respectives Artistic Directors are leaving their position. Most of them declared that they do not accept anymore the conditions and the pressure in which they live constantly. The industry of fashion is killing fashion. Luxury Fashion Houses are changing to become fashion labels and…

YESAH, The fashion brand all it girls will wear next year. 

YESAH, The fashion brand all it girls will wear next year. 

2016 will definitely be an interesting year for fashion. After the rise and fall of many iconic brands and designers, there is a true renewal in the fashion landscape. One of the most expected brands next year is YESAH and we can already say that many it girls will be wearing it in 2016 and beyond.   There are more than 80 million people working in the fashion/apparel industry around the world (source: fashionunited.com) that generate around $500Billion worldwide. It…