hyper-luxury

La Prairie White Caviar Illuminating Pearl Infusion, Hyper-luxury

La Prairie White Caviar Illuminating Pearl Infusion, Hyper-luxury

La Prairie has a strong know-how in luxury skincare. The caviar collection became the ultimate icon in terms of hyper-luxury. There is no doubt that La Prairie invented the ultimate luxury in terms of cosmetics with the Skin Caviar collection. Back in 1998, La Prairie settled the foundations of what would become a true icon in the cosmetic industry: the Skin Caviar Luxe Cream. Based in the cutting edge technology developed since 1987, La Prairie established all the codes for a…

The World’s most expensive trip by DreamMaker – Bespoke Luxury at all levels.

The World’s most expensive trip by DreamMaker – Bespoke Luxury at all levels.

DreamMaker is a 28-year old-experiential travel and event design boutique. The DreamMaker crafts uniquely creative design concepts for their clients’ vacations with an emphasis on experiences that have never been done before. This time DreamMaker offers a world premiere, the most expensive trip ever made, costing USD 14 million for 50 people. The trip involves flying on two outfitted Boeing business jets, traveling 20 cities in 20 days, while covering 50,000 kilometers in the air. Highlights include a one-to-one ratio of guest…

Vertu New Signature Touch, the mobile phone for Hyper-luxury customers

Vertu New Signature Touch, the mobile phone for Hyper-luxury customers

In a recent article called “Hyper-Luxury is the new Black” we could read that Hyper-Luxury represents products that are rare, exclusive, extremely high quality, often handmade and unapologetically expensive. Here with the new Vertu mobile phone, we have the perfect product that is not to everyone. At a starting cost of $9’000, the new Signature Touch is on its own league. We could also argue that this starting price is pretty cheap compared to the “Pure Jet Red Gold Edition”…

Friday Chronicle #16: Luxury is dead, Hyper-Luxury is the new black.

Friday Chronicle #16: Luxury is dead, Hyper-Luxury is the new black.

A Hermes Kelly bag, a Bulgari emerald ring, or a Serge Lutens Fragrance? No thank you. Not luxury enough! In deed welcome to the era of the Hyper-Luxury.