hyper-luxury

La Prairie White Caviar Illuminating Pearl Infusion, Hyper-luxury

La Prairie White Caviar Illuminating Pearl Infusion, Hyper-luxury

Reading Time: 6 minutesLa Prairie has a strong know-how in luxury skincare. The caviar collection became the ultimate icon in terms of hyper-luxury. There is no doubt that La Prairie invented the ultimate luxury in terms of cosmetics with the Skin Caviar collection. Back in 1998, La Prairie settled the foundations of what would become a true icon in the cosmetic industry: the Skin Caviar Luxe Cream. Based in the cutting edge technology developed since 1987, La Prairie established all the codes for a luxury cosmetic product. From colors to texture, scent, active ingredients it was a true revolution in the old powdery cosmetic market. Modern cosmetology was born. 19 years later, the caviar collection developed very well. The extension towards the White Caviar collection allowed the Swiss brand to tackle a very important growing market: Skin enlightening. For years, products were old in this segment and there was not much to say in…

The World’s most expensive trip by DreamMaker – Bespoke Luxury at all levels.

The World’s most expensive trip by DreamMaker – Bespoke Luxury at all levels.

Reading Time: 5 minutesDreamMaker is a 28-year old-experiential travel and event design boutique. The DreamMaker crafts uniquely creative design concepts for their clients’ vacations with an emphasis on experiences that have never been done before. This time DreamMaker offers a world premiere, the most expensive trip ever made, costing USD 14 million for 50 people. The trip involves flying on two outfitted Boeing business jets, traveling 20 cities in 20 days, while covering 50,000 kilometers in the air. Highlights include a one-to-one ratio of guest to staff, a USD 500,000 charity poker tournament with the world’s top-ranked poker player in the air, and a hotel which will rebrand its identity to “Hotel 50” (including chipping out its marble tile in the foyer). Mining conglomerate World of Diamonds Group was commissioned to create the trip’s most luxurious amenity; a set of 18-karat gold swizzle sticks set with white and blue diamonds worth a total of USD 1…

Vertu New Signature Touch, the mobile phone for Hyper-luxury customers

Vertu New Signature Touch, the mobile phone for Hyper-luxury customers

Reading Time: 2 minutesIn a recent article called “Hyper-Luxury is the new Black” we could read that Hyper-Luxury represents products that are rare, exclusive, extremely high quality, often handmade and unapologetically expensive. Here with the new Vertu mobile phone, we have the perfect product that is not to everyone. At a starting cost of $9’000, the new Signature Touch is on its own league. We could also argue that this starting price is pretty cheap compared to the “Pure Jet Red Gold Edition” at $19’000. Is it worth it? Definitely if you can afford it. The phones are hand-made in England. There is a clever slot that you have the hand signature of the craftsman who built your phone. It is definitely the ultimate Luxury brand. From a software point of view there is not much to say about it. The new Signature Touch runs Android Lollipop OS and has a Snapdragon 810…

Friday Chronicle #16: Luxury is dead, Hyper-Luxury is the new black.

Friday Chronicle #16: Luxury is dead, Hyper-Luxury is the new black.

Reading Time: 3 minutesA Hermes Kelly bag, a Bulgari emerald ring, or a Serge Lutens Fragrance? No thank you. Not luxury enough! In deed welcome to the era of the Hyper-Luxury.