influencers

Online Influencers: Nobody Is Listening (The End Of An Era)

Online Influencers: Nobody Is Listening (The End Of An Era)

While Influential marketing has never been so powerful, it is time to put all cards on the table and accept that the influencer marketing model is coming to an end for a very simple reason: nobody is listening. It might sound provocative and even of a very bad taste but the reality is here. Brands and influencers have spent their time and money feeding an electronic beast that represented for many years a sort of marketing mirage in the middle…

Friday Chronicle #31: A Blogger Is Not A Cheap Journalist Or A Low-Cost VIP

Friday Chronicle #31: A Blogger Is Not A Cheap Journalist Or A Low-Cost VIP

We have never spoke as much about bloggers as today. They are trendy, they are smart, they are passionate people and generally companies think they can get cheap/free visibility thanks to the passionate work they do. There are limits in this exercice, so let’s not forget the ethics. Why Bloggers Became So Important? Today in the world there are approximately 152 million blogs. These represent 15% of all websites in the world. It means that every day in the world…

Luxury news, information for hyper-luxury customers

Luxury news, information for hyper-luxury customers

News are news, no matter if they are old or fresh. One of the biggest increase in the news business is the one for Luxury news. While the 2008 crisis is still hitting the board, the luxury industry has year after year a solid positive growth, between 4 to 6%. In 2016 the growth was 4% and it was leaded by Luxury cars, luxury hospitality and luxury personal goods. These 2 segments represented 80% of total luxury activity in 2016….

From best luxury Bloggers to top Influencers… the new era of online visibility.

From best luxury Bloggers to top Influencers… the new era of online visibility.

We tend to say there are 152 million bloggers around the world. That seems a lot, especially when you know that every second a new blog is created. Bloggers are a quite recent phenomenon and brands have been using them as a leverage for visibility. In the past 2 to 3 years, brands are not seeking bloggers anymore, they want influencers, meaning people who can drive attention to what they think towards millions of people. The buzz landscape is changing….