JM Weston

Breaking news: Olivier Saillard becomes the new Artistic Director of JM Weston

Breaking news: Olivier Saillard becomes the new Artistic Director of JM Weston

There is always something interesting going on with JM Weston. This week, the luxury French House released the news that Olivier Saillard becomes the new Artistic Director of JM Weston. This is definitely big news. Olivier Saillard, a man of Arts. Olivier Saillard was born in France in 1967. He studied History of Arts and since his young age, he was interested by fashion, design and arts in general. At 28 year old he became the curator of the Marseille…

Emmanuel Macron: en Marche but with the right shoes!

Emmanuel Macron: en Marche but with the right shoes!

It has been only a few weeks that the new French President, Emmanuel Macron, was elected. His movement is called “En Marche” which means in French “On the Move”. Mr Macron seems very dynamic and he wishes to bring back a certain dynamics to France. If Emmanuel Macron is stepping into the President’s shoes, he is literally following the longtime tradition of French Presidents to wear JM Weston. JM Weston, a long tradition of Presidents. When JM Weston was founded…

Le Beau Dormant with Omar Sy by J.M. Weston – A modern tale for a perfect shoe.

Le Beau Dormant with Omar Sy by J.M. Weston – A modern tale for a perfect shoe.

The more we step into 2017, the more we wish the world to be a better place. Away from politics and hard news, J.M.Weston brings a window of poetry and do-good message thanks to a new artistic collaboration. This Spring, the French luxury house reveals a collaboration with French actor Omar Sy and Oxmo Puccino. The short film is called “Le Beau Dormant”, Male Sleeping beauty in French. J.M.Weston rolls-out its amazing universe with a modern vision of masculine elegance….

JM Weston and Le Moc for Women – feminine elegance.

JM Weston and Le Moc for Women – feminine elegance.

JM Weston launched Le Moc last year and since then it is a true success for the French luxury house and becomes a new icon. JM Weston invented in 1946 one of the most iconic men’s shoes of all: the Mocassin or Penny Loafer. The famous model n.180 became an icon of masculine elegance throughout the years. Now JM Weston dares to reinvent the Mocassin by launching the MOC, a flexible, essential version of the 180. The interior buttresses disappeared, the leather…

JM Weston opens a new store in Paris Le Marais. History meets design.

JM Weston opens a new store in Paris Le Marais. History meets design.

JM Weston opens a new brand store in Paris at 46 Rue des Archives. Located right in the heart of Le Marais, renowned district for its history, but also for its wind of creation and freedom that blows since ever. With its clean lines, this new address expresses the essence of J.M. Weston’s collections with a wink to workshops by paying tribute to the unique know-how of the craftsmen of the French luxury house in a voluntarily contemporary decor. The…

The JM Weston loafer N.180, icons are forever.

The JM Weston loafer N.180, icons are forever.

While fashion trends pass by and might never come back, icons are forever. In masculine elegance and refinement one of the ultimate icons is the JM Weston Loafer N.180. Created by the French luxury house after the Second World War, around 1946, it entered naturally in any gentlemen wardrobe. We needed to wait until the 60’s to see the jM Weston Moccasin to become the symbol of its time and the icon of a generation. 1960’s, the Drugstore band: rebels…

JM Weston homage to Yves Klein… Le Moc Klein Blue.

JM Weston homage to Yves Klein… Le Moc Klein Blue.

JM Weston, the French luxury shoes creator just launched a new exciting project, an homage to Yves Klein. When 2 French creators universes meet, only the sublime can be reached.

Yves Klein, the ultimate blue. 

Yves Klein, the ultimate blue. 

According to science, the human eye can spot 1000 levels of light&dark, 100 levels of red&green and 100 levels of yellow&blue. This means that we can see about 10 million different colors. But in this variety of colors there is only one Yves Klein Blue   Yves Klein, the master of Post-war pictural art and the genius behind his blue. Yves Klein was born in April 28th 1928 in Nice – South of France. He was considered as an important…

The JM Weston woman, a true contemporary vision of femininity. 

The JM Weston woman, a true contemporary vision of femininity. 

JM Weston represents the charming Parisian luxury. By bringing back the iconic “Drugstore gang”, the luxury shoes house revamped the idea of fearless youth, almost timeless and that each one of us would like to get some back. By doing this, they cleverly reintroduced the Weston woman. In the sixties, just before the French riots of 1968, this golden youth would be the most elegant and party oriented of all. Called as well the “minets du Drugstore” they definitely became…

Friday Chronicle #16: Luxury is dead, Hyper-Luxury is the new black.

Friday Chronicle #16: Luxury is dead, Hyper-Luxury is the new black.

A Hermes Kelly bag, a Bulgari emerald ring, or a Serge Lutens Fragrance? No thank you. Not luxury enough! In deed welcome to the era of the Hyper-Luxury.

JM Weston 2015 Collection Particulière Saint-Honoré, Timeless elegance.

JM Weston 2015 Collection Particulière Saint-Honoré, Timeless elegance.

In 2013, for the opening of the J.M. Weston shop in Rue Saint-Honoré, Michel Perry decided to rethink the loafer 180 and the double sole derby, but also small and large leather goods in materials and tones of ocean blue and black, thus giving birth to the Saint-Honoré special collection. A daring combination that led the way to two-tone colour matches. To complete the palette, grey now in turn gives full expression to the J.M. Weston style. And it is simply amazing.

The new Drugstore band is back. Le MOC, a new story by JM Weston. 

The new Drugstore band is back. Le MOC, a new story by JM Weston. 

With the launch of a new Mocassin called Le Moc, JM Weston revive an exciting period of the Parisian history: the 60’s and the band of the Drugstore. They were young French dandies who literally became the opinion leaders of their time. It was a lot about music and style. From beautiful Bourgeois appartements to Punk-Rock and clothes, the Minets (kitties) were young, trendy, wealthy and shaped the look of an entire decade. The 60’s, the wings of modernity just…

JM Weston presents Le Moc: the mocassin for generation Y.

JM Weston presents Le Moc: the mocassin for generation Y.

JM Weston dares to reinvent the Mocassin by launching the MOC, a flexible, essential version of the 180. The interior buttresses disappeared, the leather skins are carefully chosen for their flexibility and their maintenance, assembly is carefully achieved through expertise always perfected.

JM Weston reopens the Brand store in Paris, La Madeleine.

JM Weston reopens the Brand store in Paris, La Madeleine.

JM Weston has an amazing history and a great heritage in which Michel Perry, the Artistic Director of the Manufacture, draws his inspiration. Michel Perry not only creates all the product collections but he is also completely invested into the stores interior design. The French luxury house has been revamping its stores in order to rewrite the Brand universe into a more contemporary and adapted environment. In September JM Weston reopened its store in Geneva and this time, it is…

Friday Chronicles #5: The purpose of a luxury Brand, The lost world.

Friday Chronicles #5: The purpose of a luxury Brand, The lost world.

In 2013, the luxury industry grew by 4% to cross the bar of $ 200 billion worldwide. At constant exchange rates, the growth would have been 6% (source: Bain company 2013 study). So the more the crisis strikes the world the more the luxury industry performs well. The emerging countries are wonderful machines to produce new millionnaires every year and these people have a high spend in terms of luxury purchase power. According to a study done by Forbes magazine…