JM Weston

Le Beau Dormant with Omar Sy by J.M. Weston – A modern tale for a perfect shoe.

Le Beau Dormant with Omar Sy by J.M. Weston – A modern tale for a perfect shoe.

Reading Time: 6 minutesThe more we step into 2017, the more we wish the world to be a better place. Away from politics and hard news, J.M.Weston brings a window of poetry and do-good message thanks to a new artistic collaboration. This Spring, the French luxury house reveals a collaboration with French actor Omar Sy and Oxmo Puccino. The short film is called “Le Beau Dormant”, Male Sleeping beauty in French. J.M.Weston rolls-out its amazing universe with a modern vision of masculine elegance. Omar Sy represents strong common values with the French Manufacturer. It is also the good occasion to reveal the new summer collection. J.M.Weston, the spirit of freedom JM Weston invented in 1946 one of the most iconic men’s shoes of all: the Mocassin or Penny Loafer. The famous model n.180 became an icon of masculine elegance throughout the years. Years later, J.M. Weston dared to reinvent the Mocassin by launching the…

JM Weston and Le Moc for Women – feminine elegance.

JM Weston and Le Moc for Women – feminine elegance.

Reading Time: 4 minutesJM Weston launched Le Moc last year and since then it is a true success for the French luxury house and becomes a new icon. JM Weston invented in 1946 one of the most iconic men’s shoes of all: the Mocassin or Penny Loafer. The famous model n.180 became an icon of masculine elegance throughout the years. Now JM Weston dares to reinvent the Mocassin by launching the MOC, a flexible, essential version of the 180. The interior buttresses disappeared, the leather skins are carefully chosen for their flexibility and their maintenance, assembly is carefully achieved through expertise always perfected. It is a story about comfort and absolute lightness, an inimitable look in keeping clean the lines of moccasin 180. Welcome to the mocassin 2.0. JM Weston is renewing the brand and the different territories. While the male collections are the stars of the brand, the female collections are edgy, elegant and showcase a strong…

JM Weston opens a new store in Paris Le Marais. History meets design.

JM Weston opens a new store in Paris Le Marais. History meets design.

Reading Time: 5 minutesJM Weston opens a new brand store in Paris at 46 Rue des Archives. Located right in the heart of Le Marais, renowned district for its history, but also for its wind of creation and freedom that blows since ever. With its clean lines, this new address expresses the essence of J.M. Weston’s collections with a wink to workshops by paying tribute to the unique know-how of the craftsmen of the French luxury house in a voluntarily contemporary decor. The brand describes this new address as an elegant and raw boutique, with walls in stones, exposed beams, wooden tables with slender lines to remind those of the factory. A singular and timeless universe which translates a desire of authenticity and modernity, faithful to JM Weston values: fiercely free, totally French and impeccably impertinent! Rue des Archives, the soul of Le Marais The interesting fact about Rue des Archives is its location…

The JM Weston loafer N.180, icons are forever.

The JM Weston loafer N.180, icons are forever.

Reading Time: 4 minutesWhile fashion trends pass by and might never come back, icons are forever. In masculine elegance and refinement one of the ultimate icons is the JM Weston Loafer N.180. Created by the French luxury house after the Second World War, around 1946, it entered naturally in any gentlemen wardrobe. We needed to wait until the 60’s to see the jM Weston Moccasin to become the symbol of its time and the icon of a generation. 1960’s, the Drugstore band: rebels with Penny loafers The 60’s were interesting times. Europe was finally free from the war trauma and what was supposed to be rebuilt was rebuilt. The young generations in the working class in London became opinion leaders for Fashion, music and culture. We call them Mods’ for Modern. France is not left aside. The 60’s see the arrival of the Drugstore band in Paris. These young people are wealthy, from…

JM Weston homage to Yves Klein… Le Moc Klein Blue.

JM Weston homage to Yves Klein… Le Moc Klein Blue.

Reading Time: 5 minutesJM Weston, the French luxury shoes creator just launched a new exciting project, an homage to Yves Klein. When 2 French creators universes meet, only the sublime can be reached.

Yves Klein, the ultimate blue. 

Yves Klein, the ultimate blue. 

Reading Time: 5 minutesAccording to science, the human eye can spot 1000 levels of light&dark, 100 levels of red&green and 100 levels of yellow&blue. This means that we can see about 10 million different colors. But in this variety of colors there is only one Yves Klein Blue   Yves Klein, the master of Post-war pictural art and the genius behind his blue. Yves Klein was born in April 28th 1928 in Nice – South of France. He was considered as an important figure in post-war European art. He is the leading member of the French artistic movement of Nouveau Réalisme founded in 1960 by art critic Pierre Restany. Yves Klein was a pioneer in the development of performance art and is seen as an inspiration to, and as a forerunner of, minimal art, as well as Pop Art. The Nouveau Realism is often considered as the French version of the american pop…

The JM Weston woman, a true contemporary vision of femininity. 

The JM Weston woman, a true contemporary vision of femininity. 

Reading Time: 5 minutesJM Weston represents the charming Parisian luxury. By bringing back the iconic “Drugstore gang”, the luxury shoes house revamped the idea of fearless youth, almost timeless and that each one of us would like to get some back. By doing this, they cleverly reintroduced the Weston woman. In the sixties, just before the French riots of 1968, this golden youth would be the most elegant and party oriented of all. Called as well the “minets du Drugstore” they definitely became an icon of freedom and personality. The Weston woman is the complete symbol of this heritage. And now, she is here to stay! Women and Mocassins, a story of elegance written in JM Weston DNA Since the sixties, women have found their happiness among JM Weston shoes. It was always this idea to take something masculine and re-use it in a feminine way. So women from all horizons have stolen…

Friday Chronicle #16: Luxury is dead, Hyper-Luxury is the new black.

Friday Chronicle #16: Luxury is dead, Hyper-Luxury is the new black.

Reading Time: 3 minutesA Hermes Kelly bag, a Bulgari emerald ring, or a Serge Lutens Fragrance? No thank you. Not luxury enough! In deed welcome to the era of the Hyper-Luxury.

JM Weston 2015 Collection Particulière Saint-Honoré, Timeless elegance.

JM Weston 2015 Collection Particulière Saint-Honoré, Timeless elegance.

Reading Time: 5 minutesIn 2013, for the opening of the J.M. Weston shop in Rue Saint-Honoré, Michel Perry decided to rethink the loafer 180 and the double sole derby, but also small and large leather goods in materials and tones of ocean blue and black, thus giving birth to the Saint-Honoré special collection. A daring combination that led the way to two-tone colour matches. To complete the palette, grey now in turn gives full expression to the J.M. Weston style. And it is simply amazing.

The new Drugstore band is back. Le MOC, a new story by JM Weston. 

The new Drugstore band is back. Le MOC, a new story by JM Weston. 

Reading Time: 6 minutesWith the launch of a new Mocassin called Le Moc, JM Weston revive an exciting period of the Parisian history: the 60’s and the band of the Drugstore. They were young French dandies who literally became the opinion leaders of their time. It was a lot about music and style. From beautiful Bourgeois appartements to Punk-Rock and clothes, the Minets (kitties) were young, trendy, wealthy and shaped the look of an entire decade. The 60’s, the wings of modernity just spread at all levels. Welcome to the avant-garde. During the 60´s France had an amazing decade. The Second World War was already far away and we did not care about the future because, at that time, the future was right there, right at that precise moment. There was a full generation seeking a wind of freedom and satisfaction. It was the time to let the old world behind (wars, conflicts,…

JM Weston presents Le Moc: the mocassin for generation Y.

JM Weston presents Le Moc: the mocassin for generation Y.

Reading Time: 4 minutesJM Weston dares to reinvent the Mocassin by launching the MOC, a flexible, essential version of the 180. The interior buttresses disappeared, the leather skins are carefully chosen for their flexibility and their maintenance, assembly is carefully achieved through expertise always perfected.

JM Weston reopens the Brand store in Paris, La Madeleine.

JM Weston reopens the Brand store in Paris, La Madeleine.

Reading Time: 4 minutesJM Weston has an amazing history and a great heritage in which Michel Perry, the Artistic Director of the Manufacture, draws his inspiration. Michel Perry not only creates all the product collections but he is also completely invested into the stores interior design. The French luxury house has been revamping its stores in order to rewrite the Brand universe into a more contemporary and adapted environment. In September JM Weston reopened its store in Geneva and this time, it is the Madeleine – Paris store that got a new look. JM Weston, the temple for elegance. Every JM Weston boutique has its own universe and its own story. Michel Perry, tries to be inspired by the city in which the store is located and by the spirit of the store itself. His ambition is to bring a true elegant ambience to each location, transforming the existing stores in true contemporary…

Friday Chronicles #5: The purpose of a luxury Brand, The lost world.

Friday Chronicles #5: The purpose of a luxury Brand, The lost world.

Reading Time: 7 minutesIn 2013, the luxury industry grew by 4% to cross the bar of $ 200 billion worldwide. At constant exchange rates, the growth would have been 6% (source: Bain company 2013 study). So the more the crisis strikes the world the more the luxury industry performs well. The emerging countries are wonderful machines to produce new millionnaires every year and these people have a high spend in terms of luxury purchase power. According to a study done by Forbes magazine on their annual billoonnaires top list, there are hundreds of people in the world with a budget for luxury goods and services that goes from $12 to $24 million every year. It is a lot of money to spend. Most of this money is used for Real luxury estate, automobile, travels and luxury goods shopping. So luxury brands are facing today the consequences of globalization. They face new markets and…