Tag: louis vuitton

Friday Chronicle #16: Luxury is dead, Hyper-Luxury is the new black.

A Hermes Kelly bag, a Bulgari emerald ring, or a Serge Lutens Fragrance? No thank you. Not luxury enough! In deed welcome to the era of the Hyper-Luxury.

Friday Chronicles #5: The purpose of a luxury Brand, The lost world.

In 2013, the luxury industry grew by 4% to cross the bar of $ 200 billion worldwide. At constant exchange rates, the growth would have been 6% (source: Bain company 2013 study)....

Louis Vuitton fragrance plans revealed

A little more than one year ago, LVMH announced the recruitment of Jacques Cavallier. One of the most talented Master Perfumer of his generation whose career up to now was written on the...

David Bowie for Vuitton, just class.

Louis Vuitton revealed its new campaign called "Invitation au Voyage - Venise". It is part of the travel theme collections, as the brand developed a full collection of products. Here the video: An...

Louis Vuitton opens first Global Flagship store in Brazil

Louis Vuitton just opened the first Global Flagship store in Latin America. It is located at Iguatemi Mall in Sâo Paulo - Jardims area. Inspired by the architecture concept of the LV New...

Russian luxury market, so what?

Since the ex-URSS disappeared, many brands, especially the luxury ones have been trying hard to make good money in Russia. Luxury shopping malls in Moscow were built and many companies installed subsidiaries...

2012 Watch-Making Industry, the war has begun!

Baselworld is going on very well this year. We expect more than 100,000 visitors, 3,000 journalists from 70 countries and the Markets are confident. This confidence comes from watch customers willing to...

Cartier, L’odyssee

Cartier, the famous french jeweler is revealing this week a beautiful cinematographic film about the brand. It is a beautiful movie-retrospective of 165 years of creation. It is a 3,5 mn of...
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