louis vuitton

Friday Chronicle #16: Luxury is dead, Hyper-Luxury is the new black.

Friday Chronicle #16: Luxury is dead, Hyper-Luxury is the new black.

A Hermes Kelly bag, a Bulgari emerald ring, or a Serge Lutens Fragrance? No thank you. Not luxury enough! In deed welcome to the era of the Hyper-Luxury.

Friday Chronicles #5: The purpose of a luxury Brand, The lost world.

Friday Chronicles #5: The purpose of a luxury Brand, The lost world.

In 2013, the luxury industry grew by 4% to cross the bar of $ 200 billion worldwide. At constant exchange rates, the growth would have been 6% (source: Bain company 2013 study). So the more the crisis strikes the world the more the luxury industry performs well. The emerging countries are wonderful machines to produce new millionnaires every year and these people have a high spend in terms of luxury purchase power. According to a study done by Forbes magazine…

Louis Vuitton fragrance plans revealed

Louis Vuitton fragrance plans revealed

A little more than one year ago, LVMH announced the recruitment of Jacques Cavallier. One of the most talented Master Perfumer of his generation whose career up to now was written on the path of success. With the project of launching the very first Louis Vuitton fragrance, only an in-house Perfumer would be able to translate the environment of such a luxury brand. LVMH wishes to do things right. A couple of years ago when they hired François Demachy, Master…

David Bowie for Vuitton, just class.

David Bowie for Vuitton, just class.

Louis Vuitton revealed its new campaign called “Invitation au Voyage – Venise”. It is part of the travel theme collections, as the brand developed a full collection of products. Here the video: An amazing collaboration between photographer David Sims and film director Romain Gavras. Both used to work for fashion houses and qualitative magazines like Vogue.  The storyboard is between a living dream and a sophisticated journey. In this short film 2 main characters are on the spot: David Bowie…

Louis Vuitton opens first Global Flagship store in Brazil

Louis Vuitton opens first Global Flagship store in Brazil

Louis Vuitton just opened the first Global Flagship store in Latin America. It is located at Iguatemi Mall in Sâo Paulo – Jardims area. Inspired by the architecture concept of the LV New Bond Street in London, the store reveals several separate rooms by specialization. From The “Art of Travel” towards Mens, women’s ready-to-wear up to accessories collections. There is another section dedicated to Haute Maroquinerie where customers can choose up to 80,000 combinations to get a unique design for…

Russian luxury market, so what?

Russian luxury market, so what?

Since the ex-URSS disappeared, many brands, especially the luxury ones have been trying hard to make good money in Russia. Luxury shopping malls in Moscow were built and many companies installed subsidiaries there. But are they really making money? What is the luxury industry status today? Until the global financial crisis of 2009, the luxury market in Russia was at the level of 8 billion dollars. Since the crisis stroke hardly many of the industrial countries, this figure was basically…

2012 Watch-Making Industry, the war has begun!

2012 Watch-Making Industry, the war has begun!

Baselworld is going on very well this year. We expect more than 100,000 visitors, 3,000 journalists from 70 countries and the Markets are confident. This confidence comes from watch customers willing to buy at all levels of price. So the increasing demand brings watch Brands to review their production facilities and the supply chain. And here, the stress starts as the risk will be to lack of components. Swatch, Richemont and LVMH dominates the market and the race for components…

Cartier, L’odyssee

Cartier, L’odyssee

Cartier, the famous french jeweler is revealing this week a beautiful cinematographic film about the brand. It is a beautiful movie-retrospective of 165 years of creation. It is a 3,5 mn of pure dream in which they used a cutting-edge special effects. The Brand wanted this project to be treated like a real movie, not only in terms of visual aspects but also in terms of budgets. The film was directed by Bruno Aveillan, a multi-rewarded advertising movie director who…

Louis Vuitton Parfums, a new journey.

Louis Vuitton Parfums, a new journey.

In the Fragrance industry we can have historical Fragrance houses, the Cosmetic brands, we have the fashion houses, the jewelers or even very “marketed” brands. And now we have Parfums Louis Vuitton. This french luxury house is at the same time a summary of the entire luxury industry. A great heritage, a timeless elegance and a sexy creativity either thanks to their Artistic Directors but also with great artistic collaborations. And now they are going to have Fragrances. Since Marc Jacobs…

New 2012 luxury Spring bags – horrible!

New 2012 luxury Spring bags – horrible!

Color is a big theme for luxury handbags since last fall. Color blocking went all over the place and some brands like Prada definitely became the ambassador for color blocking. Now that Spring is coming, most of the main leather accessories brands presented their new collections. OMG, OMG, they are horrible. They all look 80’s style and we have the feeling that Brigitte Nielsen is coming back! OK, Spring is a good time for using vivid colors but this season,…

1 of 2
12