luxury bloggers

What Type of Luxury Vehicle Are You?

What Type of Luxury Vehicle Are You?

Most people dream of owning a luxury vehicle, but when the time comes, what will you actually get? If you have the means to get any car you want, will you be disappointed in your choice? The answer is no, if you know which type of luxury vehicle suits your personality. Read on to learn which type of luxury vehicle is the embodiment of your personality. 1. Rockstar/diva The Rockstar or Diva personality type often gets a bad rap. Yes, these people do like to be the center of attention, but they’re also the life of the party. A diva or Rockstar personality is the type to bring a bit of glitter to everything they do. When you’re around this person, everything gets a bit more interesting. On the flipside, this personality does not settle. They demand to be treated with respect and surrounded by luxury.  This personality likes to…

Luxury news, information for hyper-luxury customers

Luxury news, information for hyper-luxury customers

News are news, no matter if they are old or fresh. One of the biggest increase in the news business is the one for Luxury news. While the 2008 crisis is still hitting the board, the luxury industry has year after year a solid positive growth, between 4 to 6%. In 2016 the growth was 4% and it was leaded by Luxury cars, luxury hospitality and luxury personal goods. These 2 segments represented 80% of total luxury activity in 2016. The total luxury market represented sales for USD 1.20Trillion. The luxury car segment had the strongest growth with +8%. The very top level in this segments had a very solid growth thanks to new markets like Asia and South America. The personal luxury goods segments was mainly flat reaching a USD 2.75 billion. In order to maintain this level of business, we need customers aware and educated in luxury. Nowadays…

From best luxury Bloggers to top Influencers… the new era of online visibility.

From best luxury Bloggers to top Influencers… the new era of online visibility.

We tend to say there are 152 million bloggers around the world. That seems a lot, especially when you know that every second a new blog is created. Bloggers are a quite recent phenomenon and brands have been using them as a leverage for visibility. In the past 2 to 3 years, brands are not seeking bloggers anymore, they want influencers, meaning people who can drive attention to what they think towards millions of people. The buzz landscape is changing. From a luxury blog to influencers, from online writers to social media celebrities… welcome to the next level of online visibility. Blogger, a full story of a personal website. Probably the first blog in history was Links.net created in 1994 by university student Justin Hall. Obviously at that time nobody would call it a “blog”. It was described as a personal web page. We needed to wait 3 years to see…