luxury brand

Friday Chronicle #22: China owns the Luxury Industry. 

Friday Chronicle #22: China owns the Luxury Industry. 

China is responsible for 25% of all luxury sales worldwide. One third of total Swiss watches exports goes to China and if you consider all the Swiss watches that Chinese purchases while traveling we could consider that almost 50% of total Swiss watch production are bought by Chinese. So in a certain way we can say that China owns the luxury industry. China, a giant luxury market, also beyond its borders. Last year the luxury industry represented a little less…

Why Luxury Brands are so afraid of Social Media?

Why Luxury Brands are so afraid of Social Media?

Social media might be one of the biggest revolution ever since the water-steam machine. So as a company if you wonder if you should move into Social Media or not, ask yourself the real question: How should I move on into Social Media. Several Brands are afraid of Social media, especially Luxury brands. Of course all these brands have a Facebook page, do not take me wrong, but do they have a true Social media strategy? What is the engagement…

Get ready for summer with Sisley

Get ready for summer with Sisley

Every year Sisley surprises us with a great range of products for Summer. This year discover the new Super Stick Solaire and the new Self Tanning Body care. This year Sisley is expanding its sun care range with a new water-resistant Sun protection stick created exclusively for the sensitive areas of the face.   SUPER STICK SOLAIRE Every year it is always the same thing. Which sun care product should I choose for this summer season? And every year we…

The Latest Hotels: Sofitel, Kempinski & The Stairs

The Latest Hotels: Sofitel, Kempinski & The Stairs

Baccarat Hotel & Residences New York, set to open in 2014 Starwood Capital unveil plans for Baccarat Hotels & Resorts, as The Luxury Collection debuts in Poland and Viceroy looks to expand in the Middle East Louis Vuitton and Gucci may have expressed a desire to slowdown rampant retail expansion, but luxury hotel brands show no sign of slowing. W Hotels has revealed the Starwood brand will more than double its presence in Asia alone by the end of 2018,…

Sisley 2011 new product launch – Exclusive

Sisley 2011 new product launch – Exclusive

Last friday I attended to the Sisley press event here in Switzerland. It took place in the Zürich Opera house. They were revealing the launch next september to 2 great products: SKINLEŸA, an anti-aging lift foundation and BLACK ROSE CREAM MASK.