luxury news

Luxury news for milleniums, technology changed everything. 

Luxury news for milleniums, technology changed everything. 

The luxury market is supposed to grow every year by 3 to 7% worldwide. This means that it is an industry with a strong appealing to people. There is an ongoing increase of interest for luxury news around the world and the young generations are ultra-connected, super-informed and craving for luxury brands. The luxury market is getting younger While emerging markets like Brazil, India or China have ups and downs, mature markets like the UK or the US are pretty…

Private Jet – To Be Hired Or Owned?

Private Jet – To Be Hired Or Owned?

Are you in search of courteous and comfy way to travel? A private jet is the best solution. Private jets are best option for private and comfy travelling. If I share my experience, recently I hired a private jet charter from London, and it convinced me to own one.

Bentley Bentayga, the essence of Luxury SUV

Bentley Bentayga, the essence of Luxury SUV

Bentley is launching the new Bentley Bentayga. It is a luxury SUV that will compete in the tuff market of all-road luxury cars. Full review here.

ADPOCALYPSE, and the end of an era of digital advertising – Adblocker alert!

ADPOCALYPSE, and the end of an era of digital advertising – Adblocker alert!

In 2015, ad blockers are supposed to cost $ 22 billion for all industries. This outstanding figures will be generated by ad banners that people will not see and that brands might end up paying anyway. This situation makes a new word to surf the crest of the trends: VIEWABILITY. Are your ads really seen? Are they seen by humans? And the right ones? Loads of questions that ultimately will create a big problem for advertisers and publishers. Certain studies…

Friday Chronicle #16: Luxury is dead, Hyper-Luxury is the new black.

Friday Chronicle #16: Luxury is dead, Hyper-Luxury is the new black.

A Hermes Kelly bag, a Bulgari emerald ring, or a Serge Lutens Fragrance? No thank you. Not luxury enough! In deed welcome to the era of the Hyper-Luxury.

JM Weston 2015 Collection Particulière Saint-Honoré, Timeless elegance.

JM Weston 2015 Collection Particulière Saint-Honoré, Timeless elegance.

In 2013, for the opening of the J.M. Weston shop in Rue Saint-Honoré, Michel Perry decided to rethink the loafer 180 and the double sole derby, but also small and large leather goods in materials and tones of ocean blue and black, thus giving birth to the Saint-Honoré special collection. A daring combination that led the way to two-tone colour matches. To complete the palette, grey now in turn gives full expression to the J.M. Weston style. And it is simply amazing.

Best luxury blogs per segment, sharp writing and beautiful minds

Best luxury blogs per segment, sharp writing and beautiful minds

Fashion, beauty products, premium travel or luxury design are some of the topics that saw the rise of a new type of media, the Luxury blogs. Some of them became very popular worldwide and others went from the status of completely unknown to superstars. Here is a top 3 best blogs on the following segments based on the knowledge they produce, the impact they have as influencers and the interest of their profile.

Hotel Royal – Evian Resort reopening!

Hotel Royal – Evian Resort reopening!

The Leman lake is one of the most beautiful places you can visit in the Alpine area. In one side you have the Swiss riviera and in the other side the amazing French Savoie with Evian les Bains. In the French thermal city you can find one of the most beautiful hotels of the region: the Hotel Royal – Evian Resort. In Evian-les-Bains, on the French shores of Lake Geneva at the foot of the Alps, the Hôtel Royal offers you an exceptional environment. After several month of renewal, the Hotel Royal is back more beautiful than never. Have a look.

Fabergé, an unique story of craftsmanship, elegance and luxury.

Fabergé, an unique story of craftsmanship, elegance and luxury.

There are names that crossed decades and became legends on their fields of art. One of those names is Fabergé.

Friday chronicle #14: the “right-here-right-now” society.

Friday chronicle #14: the “right-here-right-now” society.

With the increase of internet and technologies, everything becomes easy to find and easy to use. This ultra-access to information transforms the way we address our requests and the speed we expect satisfaction. Why should I wait for an answer if I can get it right now.

Luxury Digital Strategy – 2 days workshop in Paris. Register now.

Luxury Digital Strategy – 2 days workshop in Paris. Register now.

Luxury Education will organize in Paris next month a 2 days workshop about the following theme: Digital Strategies for luxury brands. This event will take place at the initiative of Luxor Management company. The interesting fact about this workshop is that will be leaded by Uche Okonkwo, digital luxury guru .

LuxuryActivist new website – released.

LuxuryActivist new website – released.

LuxuryActivist celebrates 5 years and launches a completely new website. New layout, new features and a luxury blog, sharp as the pen of the activist.

2015 Geneva motorshow, key highlights

2015 Geneva motorshow, key highlights

This year, the Geneva motorshow started full speed during the Press day, one day before the official opening. Some key announcements like the car of the year are religiously expected by hundreds of specialized journalists. Here is our highlights of the motorshow or at least the ones that hooked us in more. First things first, the car of the year French and Japanese constructors have a long heritage in the prestigious prize of the car of the year. But 2015…

Programmatic – a new reality in Digital advertising for luxury brands.

Programmatic – a new reality in Digital advertising for luxury brands.

When you work as a digital marketer, one of the most important topic is Audience. Technology is evolving so fast that we can control the entire user online journey by working with tools like Sequential targeting, remarketing or more recently Programmatic. Brands see a tremendous potential in targeting the right people at the right time with the right message. Here is a focus on programmatic, a forbidden topic so far for many luxury houses. Programmatic, what? In digital marketing, when…

Cup of Luxury by Bryan-David Scott. Pure.

Cup of Luxury by Bryan-David Scott. Pure.

Luxury is not only about buying a very expensive item, it is above all enjoying an amazing experience. Cup of Luxury is completely aligned with this idea. Bryan-David Scott, Celebrity Coffee Chef is a Luxury Coffee Specialist and founded Cup of Luxury based on the best of the best. It is definitely a Brand for those seeking the ultimate coffee experience. Cup of Luxury is rated the most exclusive international luxury lifestyle brand of coffee with coffees having been enjoyed…

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