luxury news

ADPOCALYPSE, and the end of an era of digital advertising – Adblocker alert!

ADPOCALYPSE, and the end of an era of digital advertising – Adblocker alert!

In 2015, ad blockers are supposed to cost $ 22 billion for all industries. This outstanding figures will be generated by ad banners that people will not see and that brands might end up paying anyway. This situation makes a new word to surf the crest of the trends: VIEWABILITY. Are your ads really seen? Are they seen by humans? And the right ones? Loads of questions that ultimately will create a big problem for advertisers and publishers. Certain studies mention that today’s viewability rate for a campaign is in average between 35% to 50%. In the luxury industry, best practices in media buying would talk about 46% of viewability. This means there is 50% of your ad investment that counts for peanuts. How come? Banners bellow the folder Non-human traffic (web-robots) Plugin-ins and technology issues Downloading times Geo-blocking contexts In today’s advertising world, luxury companies and high-tech brands dominate…

Friday Chronicle #16: Luxury is dead, Hyper-Luxury is the new black.

Friday Chronicle #16: Luxury is dead, Hyper-Luxury is the new black.

A Hermes Kelly bag, a Bulgari emerald ring, or a Serge Lutens Fragrance? No thank you. Not luxury enough! In deed welcome to the era of the Hyper-Luxury.

JM Weston 2015 Collection Particulière Saint-Honoré, Timeless elegance.

JM Weston 2015 Collection Particulière Saint-Honoré, Timeless elegance.

In 2013, for the opening of the J.M. Weston shop in Rue Saint-Honoré, Michel Perry decided to rethink the loafer 180 and the double sole derby, but also small and large leather goods in materials and tones of ocean blue and black, thus giving birth to the Saint-Honoré special collection. A daring combination that led the way to two-tone colour matches. To complete the palette, grey now in turn gives full expression to the J.M. Weston style. And it is simply amazing.

Best luxury blogs per segment, sharp writing and beautiful minds

Best luxury blogs per segment, sharp writing and beautiful minds

Fashion, beauty products, premium travel or luxury design are some of the topics that saw the rise of a new type of media, the Luxury blogs. Some of them became very popular worldwide and others went from the status of completely unknown to superstars. Here is a top 3 best blogs on the following segments based on the knowledge they produce, the impact they have as influencers and the interest of their profile.

Hotel Royal – Evian Resort reopening!

Hotel Royal – Evian Resort reopening!

The Leman lake is one of the most beautiful places you can visit in the Alpine area. In one side you have the Swiss riviera and in the other side the amazing French Savoie with Evian les Bains. In the French thermal city you can find one of the most beautiful hotels of the region: the Hotel Royal – Evian Resort. In Evian-les-Bains, on the French shores of Lake Geneva at the foot of the Alps, the Hôtel Royal offers you an exceptional environment. After several month of renewal, the Hotel Royal is back more beautiful than never. Have a look.

Fabergé, an unique story of craftsmanship, elegance and luxury.

Fabergé, an unique story of craftsmanship, elegance and luxury.

There are names that crossed decades and became legends on their fields of art. One of those names is Fabergé.

Friday chronicle #14: the “right-here-right-now” society.

Friday chronicle #14: the “right-here-right-now” society.

With the increase of internet and technologies, everything becomes easy to find and easy to use. This ultra-access to information transforms the way we address our requests and the speed we expect satisfaction. Why should I wait for an answer if I can get it right now.

Luxury Digital Strategy – 2 days workshop in Paris. Register now.

Luxury Digital Strategy – 2 days workshop in Paris. Register now.

Luxury Education will organize in Paris next month a 2 days workshop about the following theme: Digital Strategies for luxury brands. This event will take place at the initiative of Luxor Management company. The interesting fact about this workshop is that will be leaded by Uche Okonkwo, digital luxury guru .

LuxuryActivist new website – released.

LuxuryActivist new website – released.

LuxuryActivist celebrates 5 years and launches a completely new website. New layout, new features and a luxury blog, sharp as the pen of the activist.

2015 Geneva motorshow, key highlights

2015 Geneva motorshow, key highlights

This year, the Geneva motorshow started full speed during the Press day, one day before the official opening. Some key announcements like the car of the year are religiously expected by hundreds of specialized journalists. Here is our highlights of the motorshow or at least the ones that hooked us in more. First things first, the car of the year French and Japanese constructors have a long heritage in the prestigious prize of the car of the year. But 2015 will be a different tone, a German one. in deed Volkswagen and its new Passat GTE got the first place in the competition. The 8th generation of Passat is hitting the market already and now Volkswagen proposes a step into the future of Passat. This future is presented via an hybrid version. The hybrid, in this case, stands for the combination of a turbocharged direct injection petrol engine (TSI) with…

Programmatic – a new reality in Digital advertising for luxury brands.

Programmatic – a new reality in Digital advertising for luxury brands.

When you work as a digital marketer, one of the most important topic is Audience. Technology is evolving so fast that we can control the entire user online journey by working with tools like Sequential targeting, remarketing or more recently Programmatic. Brands see a tremendous potential in targeting the right people at the right time with the right message. Here is a focus on programmatic, a forbidden topic so far for many luxury houses. Programmatic, what? In digital marketing, when you plan a campaign by using programmatic, you basically set an automation protocol to trigger your brand message based on certain events and according a set of rules pre-programmed. The entire process managed by a software and some pretty clever algorithms. So there is a lot of machines talking to machines but initially there is a mandatory human input, especially to set the rules of the game. There are several…

Cup of Luxury by Bryan-David Scott. Pure.

Cup of Luxury by Bryan-David Scott. Pure.

Luxury is not only about buying a very expensive item, it is above all enjoying an amazing experience. Cup of Luxury is completely aligned with this idea. Bryan-David Scott, Celebrity Coffee Chef is a Luxury Coffee Specialist and founded Cup of Luxury based on the best of the best. It is definitely a Brand for those seeking the ultimate coffee experience. Cup of Luxury is rated the most exclusive international luxury lifestyle brand of coffee with coffees having been enjoyed by royals in Monaco, King Juan Carlos and Queen Sophie of Spain, world-class chefs, connoisseurs, and coffee aficionados. Each coffee is handcrafted, five-star rated, roasted on order; and it is the only coffee company in the world to offer coffees graded from 96 points to 100 points. Unlike other brands that purport to be luxury lifestyle, Cup of Luxury is evidenced by the appearance (flawless coffee beans free of defects due…

Top 5 Fragrance naughty ads ever #NSFW

Top 5 Fragrance naughty ads ever #NSFW

The luxury fragrance industry has always represented the fine image of Fashion Designers, Jewelers, Cosmetics or even Automobile brands. They tend to be the access door to a dream world. That is why Advertising is so important. It is the aspirational factor that will make you buy that fragrance rather than that other one. Of course the scent is important as it needs to match your taste and a certain image of you. Women and Men featured in those ads are always impeccable: nice outfit, haircut, perfect makeup and pleasant environment. Unfortunately there is a lack of audacity nowadays, so ads tend to look the same and often propose a very neutral concept: the happy wife or mother, the girlfriend, the successful husband, the “safe” adventurer, etc… But did you know that it is not always the case? Here is our top 5 “badass / NSFW fragrances ads ever. They…

Exclusive interview – Laura Adrianna Romanin, creative director for AUDREYMAG.CH

Exclusive interview – Laura Adrianna Romanin, creative director for AUDREYMAG.CH

Discover this exclusive interview with the Stylish Laura Adrianna Romanin, Creative Director for AUDREYMAG.CH Magazine. The interview was conducted by Katrien Verhassel, Stylist and Fashion Blogger at Your Style and it is an exclusivity for LuxuryActivist.com. Having met Laura Adrianna Romanin earlier on this year at a SWAP SHOP event in Luzern, I took the opportunity to interview her right after London Fashion Week. Here is what she had to say… Katrien Verhassel (KV): When did AUDREYMAG.CH Magazine launch and what kind of women read this magazine? Laura Adrianna Romanin (LAR): Less than 24 months ago, AUDREYMAG.CH was re-branded and re-launched under my leadership here in Zurich, Switzerland. A new, innovative online and quarterly premium magazine that fits the context of the women we represent:  smart and stylish women who lead with a global perspective and flair.  And being stylish is ultimately an attitude that sets us apart from other magazines. There…

A Room with a View – 5 Luxury Apartments in Paris, with Amazing Views

A Room with a View – 5 Luxury Apartments in Paris, with Amazing Views

Paris: the tantalizing, never­aging goddess. Living in Paris may truly be a unique experience, as the affluent can benefit here from the best of everything that makes life worth living. The City of Light is not just the Capital of France, but the Capital of elegance, refinement and good taste, in terms of gourmet cuisine, fashion and architecture. Paris is divided into 20 arrondisements, arranged in the form of a spiral and starting in the center, on the Right Bank of the Seine. The fanciest and most expensive are the 6th, home to many artists and celebrities in the past, the 7th, that includes the Eiffel Tower and the Dome des Invalides, the 8th, where one can find the Arc du Triomphe and Place de la Concorde, or the 16th, the quiet residential, upper­class area, the least populated of the arrondisements. High­class Parisian architecture is defined by the quality of…

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