luxury programmatic

Friday Chronicle #25: Why Programmatic is killing Luxury Brands

Friday Chronicle #25: Why Programmatic is killing Luxury Brands

Digital is evolving is such ways that today we can target and track people in ways that we would not imagine 5 to 10 years ago. Barbarian words such as sequential targeting, re-targeting, re-marketing are current vocabulary for any good digital marketer. The king of all barbarian words would definitely be Programmatic. You can also call it automatic advertising as per the nature of the activity. We can see that today in the world more than 50% of total ad spending in digital is done via programmatic. 27.7 Billion USD is dedicated today for Programmatic buying, from which a large majority is concentrated in the US. The main idea of programmatic is to focus on the audience targeting which brings the “environment” in a secondary position. The goal being to reach the right person with the right message no matter where this person is. It is called automatic advertising as…