luxury stats

Swiss luxury report: millionaires per households: Switzerland is now number one!

Swiss luxury report: millionaires per households: Switzerland is now number one!

The Early bird catches the worm! This is what popular culture says. But the one with loads of money as well, especially if he comes from Switzerland. In deed for the first time, Switzerland overpassed Bahrain and Qatar in the number of millionaires per 1000 households. These are consolidated figures from 2014. In terms of Luxury news for the country, it shows how strong the national market is. The last study made by Boston Consulting Group about the world wealth shows…

Friday Chronicle #22: China owns the Luxury Industry. 

Friday Chronicle #22: China owns the Luxury Industry. 

China is responsible for 25% of all luxury sales worldwide. One third of total Swiss watches exports goes to China and if you consider all the Swiss watches that Chinese purchases while traveling we could consider that almost 50% of total Swiss watch production are bought by Chinese. So in a certain way we can say that China owns the luxury industry. China, a giant luxury market, also beyond its borders. Last year the luxury industry represented a little less…

Friday Chronicles #5: The purpose of a luxury Brand, The lost world.

Friday Chronicles #5: The purpose of a luxury Brand, The lost world.

In 2013, the luxury industry grew by 4% to cross the bar of $ 200 billion worldwide. At constant exchange rates, the growth would have been 6% (source: Bain company 2013 study). So the more the crisis strikes the world the more the luxury industry performs well. The emerging countries are wonderful machines to produce new millionnaires every year and these people have a high spend in terms of luxury purchase power. According to a study done by Forbes magazine…