Luxury strategy

4 ways to break into luxury entrepreneurship

4 ways to break into luxury entrepreneurship

Carving yourself a career in the luxury goods and services sector is no mean feat — especially when you’re up against established brands with hard-earned reputations. But if you like the finer things in life, have excellent taste and the confidence to mix and mingle with anyone, life as a luxury businessperson probably fits you perfectly. So here are four ways to break into luxury entrepreneurship. Leather A number of young entrepreneurs have made their mark in the niche Indian leather market…

iGen, forget about millennials, here is the new Eldorado

iGen, forget about millennials, here is the new Eldorado

Millenials were responsible for the disrruption in economy and especially in the luxury industry. This is actually old news, discover the iGen generation: fully connected, less rebellious, more tolerant and clearly unprepared for Adulthood. Yes it is a mess and it is coming for you, luxury brand! Why Millennials were the gold pot? Millennials are below 25 years old and some of them have money. They have more than $US200 billion to spend and they contribute to $US500 billion indirectly…

Luxury in China 2015 – key figures.

Luxury in China 2015 – key figures.

The luxury industry in China is like a roller-coaster. Sometimes we go up, sometimes we go down and sometimes things are upside down. In 2015 the Chinese market represented 20% of the global luxury business. This means $17.2 billion. Full review here.

Friday Chronicle #19: 2016 Digital Media trends to watch out if you want to outstand in the market

Friday Chronicle #19: 2016 Digital Media trends to watch out if you want to outstand in the market

  If the internet was an amazing evolution of how people would communicate and exchange information, Digital media strategies are the cherish on top of the cake. Digital brought stupendous opportunities to reach people all over the world with your brand message. Not all companies are doing it right though. It is a matter of skills,  courage to adapt and more than others, to have an innovative vision of what is coming ahead. So to open a window on what…

Swiss Luxury brands digital strategies

Swiss Luxury brands digital strategies

Switzerland has a strong respect for traditions. It is an amazing country in which several companies have been here for centuries. And the most outstanding thing is that they are all more and more embracing the digital era, more than never. Here is our digital review in what Switzerland is doing at its best in terms of Luxury Digital strategies. Swiss digital landscape, some key figures Switzerland is definitely a small country with a very high level of competence and…