mobile web

2014-2018 mobile figures, what do you need to know.

2014-2018 mobile figures, what do you need to know.

It is amazing to see how human behavior adapts very fast to new habits, especially when you find a strong interest in doing it. That is why mobile became such an important platform for communication and even purchase behavior. The world has become mobile and our cell-phones are smart enough now to allow you managing all your life from it. You can talk to it, touch its screen and give orders with your fingers. Some how, using your phone to…

Mobile Apps segmentation, 2 apps are better than 1… Really?

Mobile Apps segmentation, 2 apps are better than 1… Really?

There is a trend in which several smartphone apps are splitting into 2 distinctive apps. Facebook with messanger and Foursquare with Swarm. Why are they segmenting the offer and why now users need to swift from one app to another in order to use the platforms? It is all about apps The world is evolving around apps. There is an app for almost everything. In average each smartphone user has 30 apps installed. And they use between 3 to 6…

Friday Chronicles #7: From Mobility to Mobile, the Jack Sparrow syndrome.

Friday Chronicles #7: From Mobility to Mobile, the Jack Sparrow syndrome.

In the 80’s and the 90’s we used to say that the most important thing in someone’s resume would be the fact he has mobility. This would mean that this person would be flexible enough to move geographically for a new job. Some people would even add “International mobility”, meaning: “if I get the job I am ready to live in any place around the world”. And that’s how international careers were built. Some people would not hesitate to change…