mobile

Who is the next king of cool?

Who is the next king of cool?

Every decade has its rising stars, cash cows and dying mammoth… Ok, here I am not talking about Darwin or about animals… I am talking about innovative, creative and outstanding companies that reshape the high-tech world. There are always companies that hook the consumer more than others. If we analyse the high-tech market, life cycles are getting shorter and shorter and companies are also getting a hard time to keep leadership and to keep their image on what I call being the “King of cool”. Follow the timeline… Probably the first king of cool in history might be Alan Kay at Xerox PARC when he presented the first Laptop idea in 1972 called Dynabook. IBM presented in 1975 the first commercial portable computer called the IBM 5100. Many others followed like Epson and HP. Some companies worked on different features of what we see today in modern Laptops and in October 1992…

Mobile Apps segmentation, 2 apps are better than 1… Really?

Mobile Apps segmentation, 2 apps are better than 1… Really?

There is a trend in which several smartphone apps are splitting into 2 distinctive apps. Facebook with messanger and Foursquare with Swarm. Why are they segmenting the offer and why now users need to swift from one app to another in order to use the platforms? It is all about apps The world is evolving around apps. There is an app for almost everything. In average each smartphone user has 30 apps installed. And they use between 3 to 6 of them everyday. Rom your favorite news to weather forecast, social media, email or preferred chat app, our lives are shaped on thr usage of apps. And we can see the exponential usage of apps by looking into the number of downloads from the different app stores. According to statista.com, Apple’s App store got in 2013 40 billion downloads. This means that every second, the IOS app store gets 1’200…

Friday Chronicles #7: From Mobility to Mobile, the Jack Sparrow syndrome.

Friday Chronicles #7: From Mobility to Mobile, the Jack Sparrow syndrome.

In the 80’s and the 90’s we used to say that the most important thing in someone’s resume would be the fact he has mobility. This would mean that this person would be flexible enough to move geographically for a new job. Some people would even add “International mobility”, meaning: “if I get the job I am ready to live in any place around the world”. And that’s how international careers were built. Some people would not hesitate to change from one continent to another every 4 to 5 years. And then the internet arrived and the World Wide Web changed the way things were. Rather than people reallocating themselves to the best places in the world where they could find a job, now it is the job which “reallocates” to the places where the best people live. And this is possible because the world went from mobility to mobile,…

Mobile in Switzerland – 2012 key figures

Mobile in Switzerland – 2012 key figures

The world went from Mobility to Mobile. From physical movement to a smartphone usage. Switzerland is one of the top countries in terms of Smartphone usage. It is iPhone land. Here are the key figures brought by a Ipsos-Google 2012 study. The usage of smartphones in Switzerland is quite high compared to other countries. Penetration rate: USA: 44% Switzerland: 43% France: 38% China: 33% Germany: 29% Japan: 20% Brazil: 14% The smartphones became more important than television as 26% of the swiss population would rather give up their TV than their smartphone. 56% of Swiss smartphone users access internet at least once a day, which is basically the average for smartphones users in the world. Only Japan reaches  82%. Also 41% of swiss smartphone users access to a web search from their smartphones at least once a day. But what do they search for? 45% for Restaurants, pubs and bars…

Why Social media will evolve or… die.

Why Social media will evolve or… die.

Since the invention of the steam power engine, internet might be one of the biggest invention of the 20th century that changed the world in a way that things would never be the same. And the world got hit by a second wave called Social Media. Today Social Media is a trendy and big topic. But did you know that if Social Media does not evolve fast, it might die one day? At least the way we know it today. 2003, everything started When in August 2003, Myspace launched its platform, they could not see how the world would evolve towards a higher degree of relationship interactivity. Even when Facebook was launched in february 2004, they would never imagine to reach 900 million registered users 8 years later. Today the Socia Media Era is well establish and even companies do not wonder if they should go for it or not…

SoundCloud, the myspace killer?

SoundCloud, the myspace killer?

One of the most fashionable words in 2011 was “cloud”. And it will continue in 2012. After Apple’s iCloud, another one growing very fast is SoundCloud. It is an online audio distribution platform which allows collaboration, promotion and distribution of audio recordings. Some people consider it is a myspace killer. Originally from Sweden, SoundCloud quickly got installed in Berlin-Germany in August 2007. It was founded by sound designer Alex Ljung and artist Eric Wahlforss. It had the intention of allowing musicians to share recordings with each other, but later transformed into a full publishing tool which also allowed musicians to distribute their music tracks. Basically, you can record your original-sound and share it with your friends, ask them what they think about it or even share it throughout the social networks. Of course, all records need to be original and you should be the owner (or have the official rights) to…

Versace Mobile phone: boring

Versace Mobile phone: boring

Hi, this week, Versace revealed a Versace mobile phone called Versace Unique. It was developed in partnership with Mobilabs, a expert company on customized phones. Basically, they took a LG mobile phone and they have customized for the brand.

Is flash dead or long life to HTML5 ?

Is flash dead or long life to HTML5 ?

Between Apple and Adobe we assist in a real Cold War. We wonder how far this will be ? Well until one of the 2 buy the other.