new fragrance

Friday Chronicle # 32: Eight Fragrances Considered As True “UFOs” In Terms Of Creativity Worth Knowing.

Friday Chronicle # 32: Eight Fragrances Considered As True “UFOs” In Terms Of Creativity Worth Knowing.

The history of perfumery saw millions of fragrances launches. In the past 15 years, there has been between 400 and 1000 fragrances launched every year. Out of all these launches probably only one or two would still be around after 5 years. Some fragrances are commercial hits not made to last, others became market leaders and a few were literally creative UFOs. These outstanding fragrances came out from unique creative universes and met their audiences across the years and for…

Jean-Paul Gaultier Scandal? Not really. 

Jean-Paul Gaultier Scandal? Not really. 

Jean-Paul Gaultier brought an idea of impertinence to the fragrance industry. With the 2 pillar creations as Jean-Paul Gaultier Le Male and Le Classique, it opened a new route for fragrance creation that would not follow the standards. From an olfactory point of view as well as from a flacon and outer-packaging perspective, Jean-Paul Gaultier changed the traditional codes of luxury by creating new icons. With the launch of Scandal Eau de Parfum, the French brand tried to create a…

Aesop Marrakech Intense, the icon is back.

Aesop Marrakech Intense, the icon is back.

Nothing more personal than the relationship between you and your fragrance. Certain brands understood perfectly how personal and important. It is the case of Aesop.This week, Luxuryactivist met the Aesop team for the launch of their new fragrance: Marrakech Intense. Aesop, from Australia to Geneva Aesop is an amazing brand. It all started in 1987 in Melbourne – Australia. It was founded by Dennis Paphitis. His aim was to have a precise and expert range of superlative products in which he…

Bentley For Men Azure, the scent of luxury and elegance.

Bentley For Men Azure, the scent of luxury and elegance.

It smells like Luxury spirit. This year the ultra-luxury Car company Bentley is launching a new fragrance for men called Bentley for Men Azure. After the success of Bentley for Men and and the exquisite interest for Bentley for Men Intense, now you can discover a fresher facet from the Bentley Man. This powerfully expressive fragrance with a fresh twist is a modern creation that appeals to sporty, smart and style-conscious men. Bentley is by far the most modern yet…

Luxury News Up to the Minute

Luxury News Up to the Minute

The world of luxury news is a fast moving and ever-changing place. Those who live in it struggle to keep up with the day by day changes that make it so popular. Your typical lifestyle magazine gets released on a monthly basis, which is plenty of time for the trends listed within it to have already become stale. It is also easy to find yourself out of the loop when it comes to sporting a look that is at its…

The return of the Gentleman by Givenchy

The return of the Gentleman by Givenchy

In 1974, Givenchy declared that men were Gentlemen. It was the launch of its fragrance Givenchy Gentleman. With this Fragrance, Givenchy settled the modern man, as elegant as charismatic. It was also one of the first times a luxury brand would dare to add a bit of humour on its advertising. The fragrance itself, it was a beautiful rich woody fragrance with notes of Vetiver and Patchouli. It is one of the most elegant fragrances for men and one of…

Swiss Unlimited Energy, a blast of freshness for cool guys.

Swiss Unlimited Energy, a blast of freshness for cool guys.

Victorinox is continuously exploring different directions and try to surprise their customers with new original products. Discover the new men fragrance by the Swiss company called Swiss Unlimited Energy.  It is fresh, young, modern and definitely gives you a burst of energy this summer. After the launch of Swiss Unlimited, a new fragrance line for men, Victorinox continues on the quest of innovative thinking on what do men want. This summer, you can discover this new exciting product, all based…

Versace Eros… please don’t!

Versace Eros… please don’t!

Versace Profumi launches Versace Eros, a new fragrance for men. Although we are used to a certain baroque style from the italian brand, here the only thing we could say is: hopeless. It is typically the symbol of how bad the fragrance industry is right now. In 1996, Versace launched The Dreamer, it made its entry into the fragrance industry with respect. In deed all the Versace universe was on it. Great name and great fragrance. We all have in…

Pleats Please by Issey Miyake, happy one.

Pleats Please by Issey Miyake, happy one.

Issey Miyake launched Pleats Please, a new fragrance for women by the iconic japanese designer. And this time, the elegant minimalistic low profile of the brand gave place to an outstanding colorful project… all wrapped in a 2.0 approach. Every decade in the Perfumery industry brought a new way of creating fragrances. The 90’s was the era of Back to basics, to an idea of “essentiality”. After the crowded over-rated sexy fragrances of the 80’s dominated often by American Brands…

La Vie est belle by Lancôme, nothing to report…

La Vie est belle by Lancôme, nothing to report…

I will not speak about the Lancôme new fragrance called La Vie est Belle by Lancôme.  The french brand is desperately looking for the next big hit after Trésor (1990). After Poême (1995), Miracle (2000), Attraction (2003), Hypnose (2005) and Magnifique (2008), now they are launching La Vie est belle (2012). I am not sure we will remember this one as probably we do not remember most of the ones in my above list.  By using Julia Roberts, they probably…

Dolce & Gabbana new fragrance video.

Dolce & Gabbana new fragrance video.

Dolce & Gabbana is launching via social media a new video to promote their men and women’s original fragrances. It was filmed in Sicily in the village of Erice and on beach of La Riserva Naturale dello Zingaro by Peruvian photographer Mario Testino. The 45-second video stars Laetitia Casta and her love interest played by American model and actor Noah Mills. It is set to “Città Vuota” by Mina. The overal ambiance displays a good mix between tradition and modernity and we…

New Balenciaga Flora Botanica – disappointing

New Balenciaga Flora Botanica – disappointing

It is true that we cannot succeed everything, and with the launch of the new fragrance by Balenciaga – Flora Botanica – it is precisely the case. Basically we cannot understand why such a launch. Is Coty Inc, the owners of the Balenciaga fragrance license putting pressure on Balenciaga ? Or is it just “Ok, we got it wrong”. As we can see the new “egerie” is Kristen Stewart. And here already troubles start. Why her? She is the typical…

Zadig & Voltaire Tome 1 La Pureté for him

Zadig & Voltaire Tome 1 La Pureté for him

Zadig & Voltaire, the french fashion Brand is launching in this beginning of the year a new fragrance duo called Zadig & Voltaire Tome 1 La Pureté for Her and for Him. I got the opportunity to review the masculine version. The Brand was created in 1995 by Mr. Thierry Gillier, grand-son of André Gillier (co-founder of Lacoste). The Brand name, Zadig & Voltaire, is inspired by the Novel “Zadig, or The Book of Fate” written in 1747 by the…

Angel by Thierry Mugler, happy 20th anniversary!

Angel by Thierry Mugler, happy 20th anniversary!

The fragrance Angel by Thierry Mugler is celebrating its 20th anniversary this year. From 1992 (its launch) and 2012, it was a real adventure, going from an extravagant dream towards the establishment of a market leader. Let’s celebrate! Everybody is waiting to know what surprises the brand with the star is preparing. In the meantime, follow this timeline. The Fragrance industry is by far one of the most dynamic segments of the luxury business. Each year, we identify more than…

Chanel Chance, 3 new videos

Chanel Chance, 3 new videos

Chanel launched 3 new videos about Chance, Chance Eau fraîche and Chance Eau Tendre. 3 fresh and interesting spots with a smile on top. We can see the top model Sigrid Agren. She is half french-swedish and she has worked for many top fashion houses as a model: Chloé, Lanvin, Calvin Klein, Gucci, Stella McCartey…  She totally represents the innocence of Youth in which everything is possible, you just need to cease your … chance! She is 17 years old,…

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