Lancôme launches Tresor Midnight Rose. It is a limited edition of the 1990 fragrance Tresor, dedicated to Travel retail and especially Asia. All features are present for a short term success. The...
Sisley is launching in October its new masculine fragrance called EAU D'IKAR. Eau d’Ikar gets its inspiration on the myth of Icarus. In greek mythology, the main story told about Icarus is his...
Burberry is launching in September a new Fragrance for women, Burberry Body. We do not know much but what we know is that the advertising features Rosie Huntington-Whiteley, the it-girl. She already collaborated...
Sisley just announced the launch of Eau d'Ikar, its new fragrance. It is the brand first fragrance for men. Most of people say that Sisley waited 40 years to launch a masculine fragrance. Well, do not forget that some of Sisley fragrances are also used by men. 1976 Eau de Campagne, a beautiful creation by Jean Claude Ellena, conquered the heart and the noses of many men around the world (including me).
Davidoff is back with a new fragrance: Champion. We are the champions my friend.... Here we get back to a more basic vision of men. The one who is strong, who accomplish performance.
It is official, Marc Jacobs is launching a new fragrance. The Fashion Gourou had a very elegant and discrete start in the perfumery business through Marc Jacobs Perfume and Marc Jacobs Men. Today here is the masculine answer to Lola: BANG. If you see any similarities to Tom Ford, please do...
