samsung

Who is the next king of cool?

Who is the next king of cool?

Every decade has its rising stars, cash cows and dying mammoth… Ok, here I am not talking about Darwin or about animals… I am talking about innovative, creative and outstanding companies that reshape the high-tech world. There are always companies that hook the consumer more than others. If we analyse the high-tech market, life cycles are getting shorter and shorter and companies are also getting a hard time to keep leadership and to keep their image on what I call being the “King of cool”. Follow the timeline… Probably the first king of cool in history might be Alan Kay at Xerox PARC when he presented the first Laptop idea in 1972 called Dynabook. IBM presented in 1975 the first commercial portable computer called the IBM 5100. Many others followed like Epson and HP. Some companies worked on different features of what we see today in modern Laptops and in October 1992…

Friday Chronicles #4: Smart watches, episode one?

Friday Chronicles #4: Smart watches, episode one?

In less than a week time, Apple will old its famous WWDC or keynote. June and September are moments in which Tim Cook get the scepter and the crown of a living god to bring the holy message of the new products. Generally, the expectations are high as the spirit of Steve Jobs seems to fly over the centre stage. Really. So everybody expects a new iPhone, a new iPod and the most desired launch of all: the iWatch. Unfortunately the iWatch might not be for this time. People say that Tim Cook will reveal the iPhone 6 and the iWatch will come in September’s conference. What do we miss from Steve Job’s era? The secrecy. In deed when they launched the iPhone 1, we were so mind blowed that we felt like if we have made contact with Aliens. The iPhone 1 surprised the entire world. And when you…

And the Oscar goes to… Samsung.

And the Oscar goes to… Samsung.

Every year the first big media event after Christmas is probably the Oscars. The whole world has his eyes focusing in the Hollywood Roosevelt Hotel since 1929. All amazing films, actors, actresses and movie directors among others are rewarded for their great accomplished work. This year the biggest winner of all was… Samsung. In deed the Korean brand has been one of the main sponsors of the cinema ceremony by investing more than 24 $million since 2009. Last night, the Oscars made history by crushing Twitter servers. How? Just by publishing the biggest Selfie of all times in terms of Retweets. 2.5 million retweets during the ceremony, 2.7 million RT currently, 1.3 million favorites. It beats by far Barack Obama image that had the record word “only” 780’000 RT. So why everybody says that Samsung got the biggest advertising ever thanks to this celebrities selfie? Well, the presence of the…

Android is for non internet users??

Android is for non internet users??

Last month Android broke the news by announcing a massive 75% of world market share in Mobiles. This shows how the Google OS became a pretty big standard in the highly competitive mobile market. But we realize in terms of internet connections, only 20% are Android. What?!!! In the world there are around 300 million Android devices in circulation, from Tablets to smartphones.  Year by year Android grew by 250% while other OS were much more modest. By the end of this year, Google announced that every day there are 850,000 Android devices activations, which makes the big hit for this christmas. But from online marketers perspective, nobody cares about Android. Why? Well first, it took Google years until they started making the life easier to Android developers. While Apple was taking good care of all developers with special conferences, dedicated kits, supports, helps, workshops… Android would make you turn…