Tag: thierry mugler

And Mugler goes for Womanity Perfume

Today, the perfume brand is launching a new perfume, called Womanity. As I explained in my previous article, Thierry Mugler Parfums created a huge buzz by developing one of the first crowd-sourcing brand website in march this year.

Womanity by Thierry Mugler… a new era?

Brands understand much better today the impact of multi-channels strategies. Some of them explore the online possibilities, not because they believe on it but because they might find it cool or trendy or cheaper... Others have a clear strategy behind.
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