thierry mugler

Why Aura Mugler is a great Mugler?

Why Aura Mugler is a great Mugler?

2017 is a great year for the fragrance industry. Among great launches of this year, Aura Mugler is definitely one to highlight. We have already written a full review that you can read here about Aura Mugler. Now we have taken a closer look into the Fragrance and the Flacon during the Swiss launch in Lausanne. These are two important topics that will explain why we think Aura Mugler is a great Mugler. Aura Mugler, the Fragrance What makes a Mugler fragrance a Mugler fragrance? Not an easy question to answer. There are Fragrance Brands who are known for their distinctive olfactory signature. And Mugler is one of them. Year after year, launch after launch Mugler has shaped its olfactory footprint and all Mugler fragrances have a high common denominator, a powerful sharpness with a lot of generosity. From Angel, to Alien, now Aura but also the masculine fragrances like A*Men, they…

Friday Chronicle #20 – Why the fashion industry is killing fashion? A heritage and creativity debate. 

Friday Chronicle #20 – Why the fashion industry is killing fashion? A heritage and creativity debate. 

When a very well known trends agency in Paris said back in 2012 that fashion needed to get its freedom from the heritage and history or die, it was probably the most stupid thing to say. Nevertheless it was the state of mind of many people at that time. Since then several iconic Fashion houses decided to embrace this over-modernity philosophy and now, 4 years later, they are dying .

Mugler fashion, the exceptional heritage in a dazzling future.

Mugler fashion, the exceptional heritage in a dazzling future.

Thierry Mugler is a legend in the fashion industry. His style and his legacy became an endless source of inspiration for fashion artist from all over the world. The Fashion and Beauty House is fully owned by Clarins since 1998. The Clarins Group has since then helped to established the French luxury brand among the iconic names of fashion design and beauty products. The creator himself developed his full talent from the end of the 70’s until 2002. In 2002, Thierry Mugler decided to leave the fashion house and fully dedicate his time to other projects like theater, music-hall and other performances. Clarins kept a caring eye on the Mugler brand in order to keep alive the heritage of sophistication, quality and originality. 2013 was an important year for the brand. Sandrine Groslier was appointed as President Clarins Fragrance Group & Mugler Mode. Sandrine has worked for the beauty brand for several years….

Thierry Mugler Angel, Eau Sucrée: the heaven’s delight.

Thierry Mugler Angel, Eau Sucrée: the heaven’s delight.

Thierry Mugler launches its new Summer limited edition of Angel: Angel Eau Sucrée. A pure delight for the senses. Glamorous summer seems to be a nice program. Review here.

Thierry Mugler – Spring Summer 2015 by David Koma

Thierry Mugler – Spring Summer 2015 by David Koma

Paris Fashion week is always an exciting moment to be in the French capital. And when David Koma presents its new collection for Thierry Mugler, then it is a great event. David Koma is a great fan of the work of Thierry Mugler since he is a child. By accepting the artistic lead of the French fashion brand, he lives a dream that came true. With this new collection for Spring Summer 2015, David Koma wanted to present an active and fierceness femininity. The brand DNA was respected with the anatomic designs, choice of innovative materials and the presence of metal. The 2015 Mugler Woman wins it all The 2015 Mugler woman is truthful to her Muglerian heritage. She is a conquerer, she lives actively her life and never stop seducing . She is a modern amazon with style, grace and power. David Koma is the new Mugler What can…

Georgia May Jagger is… Angel by Thierry Mugler.

Georgia May Jagger is… Angel by Thierry Mugler.

There are stories that will last for ever. And these stories will always renew as if they were just new. And this is the case for the first iconic Fragrance by Thierry Mugler, Angel. This year, Mugler revealed the new egerie for the brand and the blue star fragrance: Georgia May Jagger. Despite the fact she is a it girl, she is the daughter of Jerry Hall, the iconic face for Angel, 20 years ago. A beautiful story from mother to daughter, as a symbol of timeless transmission, as a story that repeats endlessly. Angel by Thierry Mugler is probably one of the most amazing creations of the past 20 years. It created a new olfactory direction and revealed a new facet of femininity. It is a great success story for such a great creation. Jerry Hall became the face of Angel in 1995 with the amazing advertising in the…

Alien Eau Extraordinaire, Thierry Mugler captures eternal beauty in a glimpse of a ray of light.

Alien Eau Extraordinaire, Thierry Mugler captures eternal beauty in a glimpse of a ray of light.

Thierry Mugler revealed a new chapter of its feminine fragrance, Alien, this time called Eau Extraordinaire. Femininity is probably one of the most obsessional themes in art. Thierry Mugler Fragrances team presents here more than femininity, more than beauty. They reveal the inner-beauty of every woman and it is probably the most powerful thing in this universe. With the launch of Alien Eau Extraordinaire, women are once again magnified at the rank of a Goddess, this time literally and poetically dressed with light. It is beautiful, reaches your heart and your mind. Truly, women have never been so amazing. Alien, a modern legend of Women quintessence Since September 2005 Thierry Mugler presents Alien, its second feminine flagship fragrance for women as a true Revelation of women femininity. Their true inner-self. While Angel shows a more “raw” feminine power, more instinctive, carnal, iconic… Alien introduced a more deep, intense and essential…

Mugler Follies by Manfred T. Mugler… fabulicious !

Mugler Follies by Manfred T. Mugler… fabulicious !

Discover Mugler Follies, the new show by Manfred Thierry Mugler. It will take place at Le Comedia in Paris. And to describe what we think about this great initiative, only one word came to our minds: FABULICIOUS ! Manfred T Mugler revisit or I would say revamp the Cabaret Revue. He brings more glamour, more sexyness and a wild feeling of excitement. Mugler Follies, the pitch The show is about the story of an amazing woman searching for her inner balance. Accross multiple encounters, she not only discover herself but also transforms into a sublime and blooming woman. Step by step, we follow the journey of initiation of this young woman, her fantastic and unusual events, which bring such a chrysalis to become a sublime and radiant being, closer to the stars. In a hot show creativity, joy Mugler blends eroticism, magic high-tech, light processing to bring the viewer into a…

Thierry Mugler, a brand reset…again?

Thierry Mugler, a brand reset…again?

In the fashion industry, there are names that marked for ever the history of fashion. And Thierry Mugler is one of them. Today, there are many changes in the brand… again. And based on the changes, there is some cleaning up done by Philip Shearer, Clarins CEO.   When Philip Shearer arrived in Clarins on May 2008, he brought his tuff reputation as being a business-master. He had the hard task to take over Mr. Christian Courtin-Clarins, the charismatic co-owner of the Clarins group. Some people call him “the american”, as he used to live several years in the USA, others call him “the cleaner”. In deed his specialty is to take businesses that need some “shake up” in order to retrieve the right path and make it happen. This time, and probably based on last sales figures, Mr Shearer decided to make things right. Let’s hope that he is right….

Fragrance words, episode 4: Pierre Aulas

Fragrance words, episode 4: Pierre Aulas

For the second time this week, Fragrance words reveals the vision of aFragrance expert about perfumery trends. In this 4th episode, we discover the words of Pierre Aulas. As usual, the french version is down below. EPISODE 4: PIERRE AULAS (EN) Pierre Aulas founded in 2001 Art of Nose Consulting, after several years working for Brands and Fragrance Houses in the development of new launches. His abilities in both marketing and fragrance quickly positioned him as the perfect middleman between brands and “noses”. His first client, naturally, was Thierry Mugler as he has worked formerly for this Brand from Firmenich as Key account manager. From this first collaboration came out creations like Mugler Cologne, Alien, Angel les Jardins d’Etoile, la part des Anges… Then came out other brands, and Pierre started working for Azzaro, Swarovski, Fendi, Pucci, L’Occitane, Jil Sander, Chloe, Roberto Cavalli, Davidoff or Balenciaga. Pierre Aulas also launched…

After 45 years, Yves Saint Laurent changes its name!

After 45 years, Yves Saint Laurent changes its name!

That was the news of the week. After 45 years of existence and the explosive arrival of Hedi Slimane to the company as Artistic Director, the company Yves Saint Laurent has decided to change name. It will become simply Saint Laurent Paris. History of fashion showed that creators founded Houses of creation, that became Brands and finally labels. Christian Dior became Dior, Loris Azzaro becomes Azzaro, Cristobal Balenciaga becomes Balenciaga, Nino Cerutti is now Cerutti, Emanuel Ungaro is Ungaro or Gianni Versace is simply Versace. We could also add Thierry Mugler that now is Mugler. It is interesting to see that basically we skip the first names of the creators as a strong symbol to dissociate the person and the Brand. By using the last name, the Brand becomes a label, like Puma or Nike or Apple. On one side we skip history and a creator, in another side we…

Angel by Thierry Mugler, happy 20th anniversary!

Angel by Thierry Mugler, happy 20th anniversary!

The fragrance Angel by Thierry Mugler is celebrating its 20th anniversary this year. From 1992 (its launch) and 2012, it was a real adventure, going from an extravagant dream towards the establishment of a market leader. Let’s celebrate! Everybody is waiting to know what surprises the brand with the star is preparing. In the meantime, follow this timeline. The Fragrance industry is by far one of the most dynamic segments of the luxury business. Each year, we identify more than 300 new fragrance launches in the world. After a period of 10 years, only 1 or 2 are still around. What makes the difference between a true creation that becomes timeless and a failure ? Probably the courage, the originality and the “convictions” a creator will place on it. And Angel by Thierry Mugler definitely  is part of these fragrances that changed the way perfumers were creating fragrances. There was…

Mugler Spring/Summer 2012, Hero worship by Nicola Formichetti

Mugler Spring/Summer 2012, Hero worship by Nicola Formichetti

Here is a new video about the new Mugler fashion collection for Men Spring/Summer 2012. It is the second collection of Nicola Formichetti for the Brand and we can see a very anatomic collection inspired by the male body, a kind of neo-realism founded on science-fiction and hyper-masculinity. After “Brothers of Arcadia“, here is a more “making-off” approach, away from the “Porn” approach of the first video. The photographer is Yoshiaki Sekine, in partnership with Surface magazine. The Video director is Blake Martin, a creative artist living in NYC. His work is very interesting because he gives importance to details and to story telling. His sharp eye allows to get you into the experience filmed. The different male models in the clip and in the photos have a hint of young Marlon Brando and Elvis Presley. The clothes explains that for Nicola Formichetti Style is more important than Design. LA…

Chanel, Mugler… which train would you catch?

Chanel, Mugler… which train would you catch?

At Luxury Activist we realized that Trains and Fragrances are very linked. Not that trains smell or that Fragrances look like trains, but we realized that 2 of the market leaders in the fragrance business decided to use a similar story to illustrate their iconic fragrance: a train travel. The First one was Chanel with it’s famous N.5. We can see a very elegant film in which a woman takes a train and lives an intense adventure, mostly thanks to the fragrance.  The second one is Thierry Mugler who basically does the same for it’s iconic Angel Fragrance. Of course the 2 brands are different so the execution is different. But we can really ask ourselves why trains? Here below are some differences and similarities between the 2 movies. – Both have a woman, Audrey Tautou for Chanel and Eva Mendez for Mugler.              …

Top Posts of the week – 16.09.2011

Top Posts of the week – 16.09.2011

Happy hour, it is the weekend that starts! Here are the top posts of the week in terms of readers. Wishing you all a nice weekend. LA 1- Thierry Mugler Le gout du Parfum Thierry Mugler Parfums is launching for this winter, a prestigious and innovative collection of 4 fragrances based on their best-sellers. It is called Thierry Mugler Le Goût du Parfum, “the taste of Fragrance” in english. http://luxuryactivist.com/beauty/thierry-mugler-le-gout-du-parfum   2- Sisley Eau d’Ikar, new fragrance for men I got an invitation from Ms Sonja Glavas, Marketing and PR manager for Sisley Cosmetics for the presentation of their new fragrance for Men: Eau d’Ikar. Eau d’Ikar gets its inspiration on the myth of Icarus. In greek mythology, the main story told about Icarus is his attempt to escape from Crete by means of wings that his father constructed from feathers and wax. http://luxuryactivist.com/beauty/sisley-eau-dikar-new-fragrance-for-men   3- Sally Mann, photographer of a life time What…

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