thierry mugler

Chanel, Mugler… which train would you catch?

Chanel, Mugler… which train would you catch?

At Luxury Activist we realized that Trains and Fragrances are very linked. Not that trains smell or that Fragrances look like trains, but we realized that 2 of the market leaders in the fragrance business decided to use a similar story to illustrate their iconic fragrance: a train travel. The First one was Chanel with it’s famous N.5. We can see a very elegant film in which a woman takes a train and lives an intense adventure, mostly thanks to the fragrance.  The second one is Thierry Mugler who basically does the same for it’s iconic Angel Fragrance. Of course the 2 brands are different so the execution is different. But we can really ask ourselves why trains? Here below are some differences and similarities between the 2 movies. – Both have a woman, Audrey Tautou for Chanel and Eva Mendez for Mugler.              …

Top Posts of the week – 16.09.2011

Top Posts of the week – 16.09.2011

Happy hour, it is the weekend that starts! Here are the top posts of the week in terms of readers. Wishing you all a nice weekend. LA 1- Thierry Mugler Le gout du Parfum Thierry Mugler Parfums is launching for this winter, a prestigious and innovative collection of 4 fragrances based on their best-sellers. It is called Thierry Mugler Le Goût du Parfum, “the taste of Fragrance” in english. http://luxuryactivist.com/beauty/thierry-mugler-le-gout-du-parfum   2- Sisley Eau d’Ikar, new fragrance for men I got an invitation from Ms Sonja Glavas, Marketing and PR manager for Sisley Cosmetics for the presentation of their new fragrance for Men: Eau d’Ikar. Eau d’Ikar gets its inspiration on the myth of Icarus. In greek mythology, the main story told about Icarus is his attempt to escape from Crete by means of wings that his father constructed from feathers and wax. http://luxuryactivist.com/beauty/sisley-eau-dikar-new-fragrance-for-men   3- Sally Mann, photographer of a life time What…

Thierry Mugler, le Goût du Parfum

Thierry Mugler, le Goût du Parfum

Thierry Mugler Parfums is launching for this winter, a prestigious and innovative collection of 4 fragrances based on their best-sellers. It is called Thierry Mugler Le Goût du Parfum, “the taste of Fragrance” in english. Thierry Mugler always writes its own track in the middle of the Fragrance industry landscape. Since 1992 and the launch of Angel, a true olfactive UFO, Thierry Mugler cultivated the art of surprise by offering new fragrances, always  out of the box. A*men, Mugler Cologne, Alien and recently Womanity are the witnesses of Mugler courage to reinvent himself no matter trends or fashion influences… He reinvented high-perfumery and offered to the world a new olfactive family thanks to Angel: the Gustative notes. The Praline note of Angel opened a window on a new way to formulate oriental fragrances towards a more “tasteful” path. Since then, and always loyal to its heritage, Thierry Mugler Parfum capitalizes…

Ali Mahdavi, when glamour becomes an art

Ali Mahdavi, when glamour becomes an art

This month at Luxury Activist we decided to talk about the international photographer and artist Ali Mahdavi. He is probably one of the most talented photographers of his generation. He rewrote the lines of glamour in photography and definitely brought back from the dust of time, a new face for glam, for luxury and for allure. He has the astonishing way to dress his subjects with light and shadow. Ali Mahdavi was born in Teheran but he currently lives and works in Paris, France. We could describe his work as obsessionally glamourous. He is passionate about women that have this exquisite blend of ultra femininity and a kind of powerful neurosis. He always succeed to catch those precious moments where things can slip into a borderline. His work is professional, clean, almost surgical by its precision and each detail counts, even the smallest. Ali Mahdavi has chosen to be on the side of desire, motivated by the desire…

The new face(s) of Womanity by Thierry Mugler

The new face(s) of Womanity by Thierry Mugler

One year after the launch of Womanity, the latest women fragrance, Thierry Mugler launches a new visual campaign that is supposed to re-vamp the initial concept. According to the fragrance Brand, Womanity is about the invisible link that connects all women together, all ages, all generations. The first visual was in line with a certain idea of mythology as you can see here: On this first visual we can see 4 pictures took from the concept film made by Thierry Mugler himself. One woman wears a haute-couture hat/accessory, another one wears a helmet displaying the flacon metal decoration and the other 2 girls look quite natural. We can understand the link between past and present, old and modern, illustration and reality. It did not look like a normal standard advertising. Like it or not, that was the way Womanity Eau de Parfum started its life on the internet and point…

Top posts of the week – 12.08.2011

Top posts of the week – 12.08.2011

Hi, thanks god it is friday! and here are the top posts of the week. Wishing you all a great weekend. LA 1- Sisley 2011 new product launch – Exclusive Sisley revealed the launch, next september, of 2 great products: SKINLEŸA, an anti-aging lift foundation and BLACK ROSE CREAM MASK, a real fountain of youth. http://luxuryactivist.com/beauty/sisley-2011-new-product-launch-exclusive     2-Balmain – New artistic direction with Olivier Rousteing Balmain might be one of the most elegant fashion houses of all times. Today we have the appointment of Olivier Rousteing as the new Artistic director of the Fashion House. http://luxuryactivist.com/fashion/balmain-new-artistic-direction-with-olivier-rousteing    3- And Mugler goes for Womanity Perfume Thierry Mugler launched a new perfume, called Womanity. As I explained in my previous article, Thierry Mugler Parfums created a huge buzz by developing one of the first crowd-sourcing brand website in march 2010. The idea behind Womanity is this invisible link that exists between all women. http://luxuryactivist.com/beauty/and-mugler-goes-for-womanity-perfume  …

Mugler Men Spring 2012 – Brothers of Arcadia… not convinced.

Mugler Men Spring 2012 – Brothers of Arcadia… not convinced.

Last week, Mugler revealed its new collection for Men, Spring/Summer 2012 with the theme called Brothers of Arcadia. As you know, Nicolas Formichetti is the Artistic Director of the fashion brand.

Top 5 most viewed posts of the week – may13/2011

Top 5 most viewed posts of the week – may13/2011

Here are the top 5 most viewed posts of the week. Have a nice weekend.

Top 5 most viewed posts of the week – may6/2011

Top 5 most viewed posts of the week – may6/2011

Check here the most viewed posts of the week. This ranking is based on the most viewed posts in a period of 7 days.

MUGLER – Fall/Winter2011 – The video

MUGLER – Fall/Winter2011 – The video

Tonight, all fashionistas had an appointment with the stars… In deed, it was the Fall/Winter2011 ready to wear MUGLER show. All over the world, fans could watch the entire event live in streaming. You could use your laptop, your iPhone or your iPad. Personally, I watched it with my iPad…

Lady Gaga new video: Born this way

Lady Gaga new video: Born this way

Check here the new Lady Gaga video for her new single: Born this way. We can say this lady knows how to rock the house and she is not copying anyone or following any trend. She is a Trend. The video clip ambiance is a very strange one. I would say, a sophisticated blend between 3 movies: Ghostbusters, Alien and Stargate.

Thierry Mugler A*men new advertising

Thierry Mugler A*men new advertising

Hi, Thierry Mugler Parfum just revealed via the social networks, the new Advertising of his masculine fragrance A*men. In the ad, we can see a bionic runner, translated by the silhouette of Oscar Pistorius. A*men, was launched in 1996, 4 years after the extraterrestrial fragrance for women, Angel. He was not a masculine partner for the feminine blue star. He was more than that. A sophisticated vision of men’s elegance. It revisits the oriental sensual olfactive family for men and proposes a dual vision of masculinity: fragile and powerful at the same time. The emblematic flacon is an astonishing Silver metal flask revealing a blue intense star on its center. In 1998, Thierry Mugler shot an amazing advertising for his male fragrance. A new hero was born.Slightly inspired by American Comics, this half man, half messenger of gods, took birth in the sulfurous lakes of Iceland. As if he was…

Thierry Mugler Men, The Anatomy of change

Thierry Mugler Men, The Anatomy of change

The big question on everybody’s mind going into the Thierry Mugler menswear show on the opening night of Paris Fashion Week was whether Lady Gaga would be present, because it was the debut collection for the new creative director, Nicola Formichetti, who has helped shape some of the entertainer’s more distinctive looks.

Aura, Crystallized by Swarovski. The new Fragrance.

Aura, Crystallized by Swarovski. The new Fragrance.

Ok, here is perhaps the most wanted launch of 2011. Finally, after 2 years of supositions and speculations, now it is official: Swarovski is launching its First Fragrance. It is called AURA. The initial goal with Clarins was Fragrances, make up and beauty accessories. The project is leaded by Thierry Mugler Parfums teams that built a special A-Team for the occasion. As you might know, Thierry Mugler team works already with Swarovski on Angel limited editions for the past 10 years.

And Gucci creates Premiere…

And Gucci creates Premiere…

Cannes Festival hot news: Gucci launched its first Capsule collection. This capsule does not have the vocation of dressing the catwalks, but to please actress in love with the Brand.

2 of 3
123