Tag: thierry mugler

MUGLER – Fall/Winter2011 – The video

Tonight, all fashionistas had an appointment with the stars... In deed, it was the Fall/Winter2011 ready to wear MUGLER show. All over the world, fans could watch the entire event live in streaming. You could use your laptop, your iPhone or your iPad. Personally, I watched it with my iPad...

Lady Gaga new video: Born this way

Check here the new Lady Gaga video for her new single: Born this way. We can say this lady knows how to rock the house and she is not copying anyone or following any trend. She is a Trend. The video clip ambiance is a very strange one. I would say, a sophisticated blend between 3 movies: Ghostbusters, Alien and Stargate.

Thierry Mugler A*men new advertising

Hi, Thierry Mugler Parfum just revealed via the social networks, the new Advertising of his masculine fragrance A*men. In the ad, we can see a bionic runner, translated by the silhouette of...

Thierry Mugler Men, The Anatomy of change

The big question on everybody's mind going into the Thierry Mugler menswear show on the opening night of Paris Fashion Week was whether Lady Gaga would be present, because it was the debut collection for the new creative director, Nicola Formichetti, who has helped shape some of the entertainer's more distinctive looks.

Aura, Crystallized by Swarovski. The new Fragrance.

Ok, here is perhaps the most wanted launch of 2011. Finally, after 2 years of supositions and speculations, now it is official: Swarovski is launching its First Fragrance. It is called AURA. The initial goal with Clarins was Fragrances, make up and beauty accessories. The project is leaded by Thierry Mugler Parfums teams that built a special A-Team for the occasion. As you might know, Thierry Mugler team works already with Swarovski on Angel limited editions for the past 10 years.

And Gucci creates Premiere…

Cannes Festival hot news: Gucci launched its first Capsule collection. This capsule does not have the vocation of dressing the catwalks, but to please actress in love with the Brand.

And Mugler goes for Womanity Perfume

Today, the perfume brand is launching a new perfume, called Womanity. As I explained in my previous article, Thierry Mugler Parfums created a huge buzz by developing one of the first crowd-sourcing brand website in march this year.

Womanity by Thierry Mugler… a new era?

Brands understand much better today the impact of multi-channels strategies. Some of them explore the online possibilities, not because they believe on it but because they might find it cool or trendy or cheaper... Others have a clear strategy behind.
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