Western islands

Johnnie Walker Double black. The taste of black.

Johnnie Walker Double black. The taste of black.

Johnnie Walker launches a new label: Double Black. Inspired by the Johnnie Walker 1909 Black label, the master blender Jim Beveridge pushed the limits of black. And here you can see that the new communication campaign is giving you the intensity of the new blend.   According to Mr. Beveridge, the new version is smokier and peatier than the original one. The inspiration came from the smokier great tradition of the¬†island malts of western¬†Scotland. The scene takes place in Iceland,…