Johnnie Walker Double black. The taste of black.

Reading Time: 2 minutes

Johnnie_Walker_DoubleBlack

Johnnie Walker launches a new label: Double Black. Inspired by the Johnnie Walker 1909 Black label, the master blender Jim Beveridge pushed the limits of black. And here you can see that the new communication campaign is giving you the intensity of the new blend.
 

According to Mr. Beveridge, the new version is smokier and peatier than the original one. The inspiration came from the smokier great tradition of the island malts of western Scotland. The scene takes place in Iceland, a contrasted land made of Fire and Ice. A Johnnie Walker team braved the elements to bring you the heart of an intense experience, like the new Double black Label. This amazing video will conquer your adrenalin by showing you incredible images from Geysers, Glaciers and the unusual icelandic landscape.

Johnnie Walker Double black Iceland Johnnie Walker Double black Iceland Johnnie Walker Double black Iceland Johnnie Walker Double black Iceland Johnnie Walker Double black Iceland

 

The bottle is simply elegant and beautiful.

Johnnie_walker_double_black_bottle

 

Get ready for these amazing journey that will take your breath away.

LA

 

Info sourced on goviral.com for Johnnie Walker. All content is copyrighted with no reproduction rights available. 

LuxuryActivist is an international lifestyle webzine based in Switzerland. Get fresh news about luxury, arts, fashion, beauty, travel, high-tech and more. subscribe to our Happy friday luxury newsletter or follow us in social media.