Johnnie Walker launches a new label: Double Black. Inspired by the Johnnie Walker 1909 Black label, the master blender Jim Beveridge pushed the limits of black. And here you can see that the new communication campaign is giving you the intensity of the new blend.
According to Mr. Beveridge, the new version is smokier and peatier than the original one. The inspiration came from the smokier great tradition of the island malts of western Scotland. The scene takes place in Iceland, a contrasted land made of Fire and Ice. A Johnnie Walker team braved the elements to bring you the heart of an intense experience, like the new Double black Label. This amazing video will conquer your adrenalin by showing you incredible images from Geysers, Glaciers and the unusual icelandic landscape.
The bottle is simply elegant and beautiful.
Get ready for these amazing journey that will take your breath away.
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