Weston shoes

Le Beau Dormant with Omar Sy by J.M. Weston – A modern tale for a perfect shoe.

Le Beau Dormant with Omar Sy by J.M. Weston – A modern tale for a perfect shoe.

Reading Time: 6 minutesThe more we step into 2017, the more we wish the world to be a better place. Away from politics and hard news, J.M.Weston brings a window of poetry and do-good message thanks to a new artistic collaboration. This Spring, the French luxury house reveals a collaboration with French actor Omar Sy and Oxmo Puccino. The short film is called “Le Beau Dormant”, Male Sleeping beauty in French. J.M.Weston rolls-out its amazing universe with a modern vision of masculine elegance. Omar Sy represents strong common values with the French Manufacturer. It is also the good occasion to reveal the new summer collection. J.M.Weston, the spirit of freedom JM Weston invented in 1946 one of the most iconic men’s shoes of all: the Mocassin or Penny Loafer. The famous model n.180 became an icon of masculine elegance throughout the years. Years later, J.M. Weston dared to reinvent the Mocassin by launching the…

Friday Chronicle #16: Luxury is dead, Hyper-Luxury is the new black.

Friday Chronicle #16: Luxury is dead, Hyper-Luxury is the new black.

Reading Time: 3 minutesA Hermes Kelly bag, a Bulgari emerald ring, or a Serge Lutens Fragrance? No thank you. Not luxury enough! In deed welcome to the era of the Hyper-Luxury.

J.M. Weston store re-opening in Geneva. Absolute elegance

J.M. Weston store re-opening in Geneva. Absolute elegance

Reading Time: 5 minutesIn September, J.M. Weston brought the french touch to Geneva in Switzerland by re-opening its emblematic store of 29, Rue de la Croix d’Or. And the result is as subtle as elegant. Geneva has now a true temple for masculine elegance and men can find the latest collections by J.M. Weston in a sort of Curiosity Cabinet, designed by Michel Perry himself. J.M. Weston and Geneva, a long elegant story J.M. Weston is probably one of the first international Shoe manufacturer to establish in Geneva more than 30 years ago. So the history of the Brand and the Swiss city are connected. All the well establish business men and women from geneva are loyal customers of the brand. Being in a central position in the city, the J.M. Weston store benefits from a high street traffic. It is a discreet store yet with strong luxury recognizable codes, so you cannot…

J.M. Weston goes Neo-Punk with Charlie Casely-Hayford

J.M. Weston goes Neo-Punk with Charlie Casely-Hayford

Reading Time: 3 minutesThere are trendy brands and there are brands which create trends. J.M. Weston is definitely a Brand and a luxury house that sets trends in terms of masculine elegance. This year the French brand revealed an extraordinary collaboration between the in-house Artistic Director Michel Perry and probably one of the most talented fashion designers of his generation: Charlie Casely-Hayford. Between tradition, style and a contemporary vision of modern elegance, J.M. Weston presented an edgy collection. You can read our full review here. To celebrate and illustrate the collaboration, J.M. Weston in partnership with Nowness, just revealed a video made from the collaboration of best visual talents. Piece of fine art. Shoemaker J. M. Weston pairs up with menswear designer Charlie Casely-Hayford to add his style to its 123-year tradition. Watch as Lyon-based filmmakers Gasface roam the streets of London with the maverick tailor and the French brand’s Creative Director Michel Perry, who…

J. M. Weston, the new Dandy has arrived

J. M. Weston, the new Dandy has arrived

Reading Time: 8 minutesIn terms of Masculine elegance, J. M. Weston is definitely a reference. You can ask any man around the world to quote 2 or 3 Shoes brand and you can be sure Weston will be one of them.  The great work of this manufacture over the years has proved that doing things in the right way always pays. Here is what JM Weston has been up to and you will see, the revival of the dandy is stronger than never. J. M. Weston, a matter of excellence at work. The story of this amazing luxury brand would start in 1891 when Edouard Blanchard founds a workshop in Limoges that specializes in manufacturing shoes. Then, the beginning of the new century opened the doors of traveling and his son, Eugène Blanchard decides to travel to the USA to learn the goodyear welting. It was in the city of Weston, close to Boston that…