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patek-philippe-baselworldHi, I went to Baselworld 2010, the international tradeshow for watches and jewelry. It is always so impressive to see all the investments brands make to have these huge inside stores at the fair. Of course all the “big guys” are there : Rolex, Tag Heuer, Patek Phillip, Victorinox Swiss Army…. Incredible place to be from the 18th to the 25th of march. 100’000 visitors, 2’000 brands… all in the small town of Basel in Switzerland. Amazing.