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Switzerland knows how to make beautiful watches and Tissot has definitely contributed to this reputation in the world. Tissot is the number one Swiss watch brand in the traditional watch segment in terms of units and has achieved a strong international presence reaching over 160 countries around the world. Here are some of the 2012 new editions, just in time for Valentine’s day.

Tissot has been one of the leading swiss brands in the world of watch-making, since 1853 with the first productions. It started with Pocket watches in the great tradition of watch making. Then it went from the first self-winding watch with a banking rotor mechanism in 1944 up to the famous T-Touch in the years 2000. We can see that the Brand tagline is perfect: “Innovators by Tradition”.

After so many years, Tissot found its way inside the Swatch Group and since then, it really got into a global Brand strategy with a strong distribution network and a challenging celebrity endorsement program. Tissot is also one of the single swiss watch brands doing E-Commerce in direct-to-consumer approach. They propose a (supposed to be) simple procession which you can measure your strap and adapt it yourself. Also, during the years celebrities like Sarah Bernhard, Grace kelly or even Nelson Mandela found in the Tissot watches a certain idea of timeless elegance and reliability. Today, Tissot is loyal to its ambassadors program. Check here the Brand today’s official ambassadors:

Danica Patrick, Race Car Driver (NASCAR® and IndyCar®) and first lady ever to win an IndyCar race,
Deepika Padukone, Actress and Model
Barbie Xu, Actress and Singer
Michael Owen, International football player,
Nicky Hayden, 2006 MotoGP World Champion,
Tom Lüthi, 2005 MotoGP 125cc World Champion,
Steven Stamkos, 2008 NHL Draft 1st Overall Pick
Tony Parker, Professional basketball player

Check here an interesting 7 minutes Brand movie, in which we can see all the Brand collections in a film-storyboard that created the Brand universe.

Concerning the 2012 new editions, here are the ones that “hooked me in”.

Savonnette White Quartz Pocket Watch & Chain

Since 1853, pocket watches have been a signature at Tissot. Whether worn with a chain and a three-piece suit or as an accessory as compulsory as the conductor’s hat, Tissot’s pocket watches keep the romance of timekeeping alive. Available in brass or stainless steel, quartz or mechanical, ornate or unadorned, Tissot’s Savonnette Pocket Watch collection connects us to history while grounding us in the present moment. 2 versions are available:

Quartz ETA F06.111 mouvement caliber

– Mineral Crystal
– Stainless Steel case
– White Roman dial Description
– Chain included
– 48.5mm x 48.5mm x 10.2mm
– Battery life = 48 month
– Warranty of 2 years
– $275
– Buy it here at the official online shop 

 Savonnette white Mechanical ETA 6498

– Mineral Crystal
– Brass Plated w/Rhodium Plating
– White Arabic dial Description
– Chain included
– 39.5mm x 39.5mm x 9.5mm
– Power reserve= 49 hours
– Warranty of 2 years
– $575
– Buy it here at the official online shop 

Lady Heart Mother-of-Pearl automatic

The Lady Heart timepiece is full of feminine charm – inside and out. Its inner beauty, a fine automatic ETA movement, is visible through a window in the glistening mother-of-pearl or black dial at the magical hour of twelve. It features a Swiss made automatic movement, scratch resistant sapphire crystal and a white leather strap with butterfly clasp.


– Automatic ETA 2824-2 Movement Caliber
– Scratch-resistant sapphire crystal
– Stainless Steel case
– White mother-of-pearl arabic dial
– 30m water resistant
– white Leather strap, Standard buckle
– 35mm x 35mm x 9.35mm
– Power reserve of 42 hours
– Warranty of 2 years
– $825
– Buy it here at the official online shop 

So, in this beginning of the year, you might check this interesting watches asValentine’s day is not that far finally!

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Info sourced at and the brand official press release.