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José Amorim

José Amorim has been working in the luxury industry for more than 15 years. In the past 10 years, he joined his personal passion for digital culture and his luxury background to develop digital strategies for premium brands. He is the founder of LuxuryActivist.com and is happy to share his passion here.
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CHANEL CHANCE Eau Splendide: Angèle’s Dazzling Ode to Destiny

Luxury José Amorim -
CHANEL unveils its latest olfactory masterpiece, CHANCE Eau Splendide, marking a luminous addition to the iconic CHANCE fragrance line. This new scent is brought to life by Belgian singer-songwriter Angèle, whose vibrant...

Exclusive Interview with Thomas du Pré de Saint Maur, Global Director of Creative Resources for Fragrance & Beauty at CHANEL

Interviews José Amorim -
Exclusive insights from CHANEL’s creative Director Thomas du Pré de Saint Maur on CHANCE EAU SPLENDIDE, legacy, innovation & why Angèle was the perfect choice.

CHANEL CHANCE Eau Splendide: A Bold New Fragrance to Seize Your Destiny!

Fragrances José Amorim -
Discover CHANEL CHANCE Eau Splendide, the luminous, captivating new fragrance blending raspberry and geranium notes, inviting you to boldly seize your chance.

CHANEL Spring-Summer 2025 Haute Couture: A Symphony of Colors and Craftsmanship

Fashion José Amorim -
Step into the CHANEL Spring-Summer 2025 Haute Couture show, a breathtaking celebration of 110 years of savoir-faire, timeless allure, and infinite creative excellence.

Ferrari F40: The Car That Redefined Legends and Stole the World’s Heart”

Luxury José Amorim -
Uncover the story of the Ferrari F40: an engineering marvel, cultural phenomenon, and Enzo Ferrari’s final masterpiece that continues to inspire.

Why I Switched from the HP OfficeJet Pro 7740 to the Epson EcoTank ET2856: A Customer’s Tale of Frustration and Redemption.

High Tech José Amorim -
Discover why I ditched my HP OfficeJet 7740 for the Epson EcoTank ET2856. A tale of poor service, wasteful design, and finding the perfect eco-friendly printer!

Mocha-Mousse: Pantone’s 2025 Colour of the Year Sets a Rich, Warm Tone for the Future.

Luxury José Amorim -
Pantone unveils Mocha-Mousse 17-1230 as 2025’s Colour of the Year. Discover its meaning, trends, and why this rich shade will dominate design and fashion.

Black Friday And Cyber Monday 2024: Crazy Results!

Luxury José Amorim -
Discover the unprecedented sales figures and emerging trends from Black Friday and Cyber Monday 2024, highlighting key insights and environmental considerations.
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José Amorim

José Amorim has been working in the luxury industry for more than 15 years. In the past 10 years, he joined his personal passion for digital culture and his luxury background to develop digital strategies for premium brands. He is the founder of LuxuryActivist.com and is happy to share his passion here.
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