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José Amorim

José Amorim has been working in the luxury industry for more than 15 years. In the past 10 years, he joined his personal passion for digital culture and his luxury background to develop digital strategies for premium brands. He is the founder of LuxuryActivist.com and is happy to share his passion here.
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Holiday season champagne bottles that will transform your celebrations.

Luxury José Amorim -
The first pop of a cork can change the mood of an entire room. Few wines carry such emotional weight as champagne, and every year when the festive period approaches, we start...

CHANEL in Gstaad, a winter escape with the new COCO NEIGE collection.

Luxury José Amorim -
CHANEL in Gstaad arrives just as the holiday lights begin to glow and the mountains prepare for a new season of snow. Across the House, winter is taking centre stage with a...

Fashion in Zürich: Couture Fashion Night 3.0 and Conscious Luxury

Luxury José Amorim -
This November, Fashion in Zürich took on a new meaning as Couture Fashion Night 3.0 illuminated the Circle Convention Centre at Zürich Airport, transforming it into a breathtaking theatre of haute couture, artistic expression...

CHANEL Make Up Holiday Season under a sky of glowing stars

Luxury José Amorim -
The CHANEL Make Up Holiday Season collection opens on a night sky filled with glowing orange bursts of light and scattered stars that Gabrielle Chanel loved to observe. For the 2025 festivities,...

LES 9 OMBRES: the new CHANEL Make-up Colour Odyssey

Beauty José Amorim -
There is a particular way that CHANEL approaches colour. Each creation feels like a new chapter in an ever-growing story, where texture and pigment meet the spirit of the time. CHANEL Make-up...

The best luxury hotels to discover in each city guide

Blog José Amorim -
In a world where travel has become both a sought-after and essential experience, accommodation plays a vital role in creating unforgettable memories. Luxury hotels are havens of peace and sophistication, offering more...

Luxury destinations: the art of travelling differently

Blog José Amorim -
In a world where travel is often synonymous with mass tourism, luxury destinations are emerging as an invitation to rediscover the art of travelling differently. These exceptional havens offer much more than...

Luxury destinations: how to choose your next exclusive trip?

Blog José Amorim -
The world of luxury travel offers a multitude of options to satisfy the most discerning of globetrotters. Whether you dream of sandy beaches, Michelin-starred cuisine or immersive cultural experiences, choosing your next...
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José Amorim

José Amorim has been working in the luxury industry for more than 15 years. In the past 10 years, he joined his personal passion for digital culture and his luxury background to develop digital strategies for premium brands. He is the founder of LuxuryActivist.com and is happy to share his passion here.
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