Chanel chooses Gaspard Ulliel for its next fragrance for men

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Chanel has given carte blanche to Martin Scorsese, virtuoso and legendary director of some of the most famous masterpieces of world cinema, to create a commercial for its next fragrance for men. Gaspard Ulliel, one of the new faces in French cinema, whose beauty, energy and elegance captivated Chanel, will be the hero of this film and the ‘face’ of this perfume. The launch of the perfume is expected in autumn this year.

José Amorim

José Amorim has been working in the luxury industry for more than 15 years. In the past 8 years, he joined his personal passion for digital culture and his luxury background to develop digital strategies for premium brands. He is the founder of LuxuryActivist.com and is happy to share his passion here.