Fame by Lady Gaga, different for sure…

The new Lady Gaga fragrance launch “FAME” is bursting all over the place. It started with an amazing launch event at Macy’s New York and continues all over the world.


Check here the TV advertising. Although all the product is very marketed, one thing we need to consider is that in terms of communication, it is very different from what all celebrity fragrances have been doing.

Fame will be a business blockbuster this year. Let’s see how the fragrance market will accept it and above all, the consumers.


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José Amorim

José Amorim has been working in the luxury industry for more than 15 years. In the past 8 years, he joined his personal passion for digital culture and his luxury background to develop digital strategies for premium brands. He is the founder of LuxuryActivist.com and is happy to share his passion here.