Fergie, the famous female singer from the multi-planetary music band The Black Eyed Peas, just signed a multi-million contract with Avon. The celebrity girl will launch her new and first fragrance called Outspoken!
“Strong and outrageously bold, Outspoken is for the woman who needs no introduction; she is fearless, true to herself and her beliefs.” On the Advertising we will see Fergie with a Megaphone… is she the female version of 50’c ? The interesting point in this subject is that finally AVON get back on the race for Celebrities fragrances. In deed Avon started many years ago with local celebrities around the world. With the modern market segmentation and the tremendous success (short term) of Glow by Jennifer Lopez, many other Fragrance Groups started the development of Celebrity brands. Especially groups like Estee Lauder and Coty Beauty. With this new license, Avon seems in a good shape and the challenge will be to sell Outspoken by Fergie all around the world. Normally Avon launches in more than 150 different countries simultaneously which represent a huge launch.
After the big 1 million dollar hit of Beyonce, can Fergie do better ?
