Jennifer Aniston… LolaVie

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American Actress Jennifer Aniston is launching this month her first fragrance. The 41 years old ex-Brad Pitt fiancee signed a contract with Fallic Group for the creation and Distribution of her first perfume. Fallic Group has already other celebrities brands in their portfolio like Eva Longoria.

Jen declared that she worked more than one year on this project. The name of the fragrance is LolaVie. The reason why this name ? I am still searching for one !!! Any thoughts ?
Here is the first draft of what the advertising will be.
Lolavie Jennifer Aniston


José Amorim

José Amorim has been working in the luxury industry for more than 15 years. In the past 8 years, he joined his personal passion for digital culture and his luxury background to develop digital strategies for premium brands. He is the founder of and is happy to share his passion here.