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In 2017, CHANEL will celebrate Gabrielle. 2017 will be a year of celebration of Gabrielle Chanel. Five years after its first launch, Chanel pursues its story-telling of the Inside Chanel series. Launched in 2012, each chapter tells a piece of history of Chanel, its founder and its iconic products. The French luxury house has chosen to reveal the 18th chapter of this amazing online novel. So this is breaking news. The chapter is called Gabrielle, a rebel at heart – in french: Gabrielle ou l’insoumission. Here is the video:

Inside Chanel, a great window into the Brand’s history book

In order to understand the future, you need to know your heritage. Chanel launched during Fall 2012 one of the most ambitious online series called “Inside Chanel”. It tells the story of Mademoiselle Chanel, Coco, and the heritage of the French luxury house. With several videos per year, you can get inside Chanel philosophy and culture. Here is the 18th chapter of this saga. For the past 5 years, Chanel has already delivered 17 videos, all related to a strong topic related to Chanel, either about its founder and iconic character and/or about an iconic object, dress or product. Here is the list of the 17 previous chapters .

  1. N.5
  2. Marilyn and N.5
  3. The Diamond
  4. The Jacket
  5. Coco
  6. Mademoiselle
  7. Gabrielle Chanel
  8. Coco by Karl
  9. Chanel by Karl
  10. The Lion
  11. The Colors of Chanel
  12. Paris by Chanel
  13. Haute Couture
  14. The Vocabulary of Fashion
  15. The Self Portrait of a Perfume
  16. The Camellia
  17. The Paradoxes of Chanel
  18. Gabrielle, a rebel at heart (new)

Never before a luxury house opened such a window to its story and heritage. Each piece of film was carefully crafted in order to provide all the elegance and the prestige for each topic.

2017, the year of Gabrielle Chanel



In 2017 CHANEL celebrates Gabrielle, the first name of its founder, better known as Coco Chanel. Karl Lagerfeld has dedicated a bag to her, CHANEL’s GABRIELLE that he created last October for the Spring/Summer 2017 collection. The House will also be launching a fragrance called GABRIELLE CHANEL in the autumn of 2017. Throughout 2017 it will provide the inspiration for four films to be discovered and watched on the Inside CHANEL website, around the themes of rebellion, freedom, passion and allure, values that governed the life of Gabrielle Chanel, and that remain today an inspiration for all women.

Chapter 18: Gabrielle, rebel at heart

This is what Chanel says about Gabrielle: “To choose, to desire, to be. These three verbs characterize Gabrielle, the rebel at heart, who set her course for a destiny she instinctively knew was hers. Her audacity, her thirst for freedom, her irreverence, Gabrielle made these the source of inspiration and the birthplace of her creativity.”

I decided who I wanted to be, and that is who I am” – Gabrielle Chanel

You can discover more about this amazing year of Chanel by visiting the dedicated official website:

2017 will be a great year for Chanel. Celebrating Gabrielle Chanel is somehow celebrating all women around the world who dare to be simply who they are. Gabrielle Chanel was a designer and a woman. One would never go without the other and this is what makes the interest of such a fascinating character.
#GabrielleChanel #InsideChanel

José Amorim


Info sourced exclusively for in Chanel official communication release. All content is copyrighted with no reproduction rights available. Images and videos are for illustration purposes only.