Luxury Activist takes the holiday season as an opportunity for thematic flashbacks on the most popular articles, news and reviews of 2013. In this session, find here the 5 most popular articles in 2013 in high-tech. Good reading.
Digital Business, when internet went from IT to Marketing.
In the 60′s, Internet was not a dream anymore but a strong technical reality. Since then the World Wide Web developed rapidly and today, we cannot live in a world without internet. Of course today’s web activities have nothing to do with the first nods connected several decades ago. In the last 10 years, Internet evolved exponentially. From an I.T. pure activitiy driven by technology, today, internet became a marketing and business activity. The added value went from informatics infrastructure to be placed in the user experience and customer management. Read more here:
https://luxuryactivist.com/high-tech/digital-business-when-internet-went-from-it-to-marketing
Android is for non internet users?!
Last month Android broke the news by announcing a massive 75% of world market share in Mobiles. This shows how the Google OS became a pretty big standard in the highly competitive mobile market. But we realize in terms of internet connections, only 20% are Android. What?!!! Read more here:
https://luxuryactivist.com/high-tech/android-is-for-non-internet-users
Porn and Social Media, the hypocrisies from the major Social Networks
Since Facebook established a very strict policy against unpolitical correct content, especially related to nudity and pornography, it settled the tone for the major social networks. So our children are safe. How true this is it? Actually, it is all about hypocrisy as all major social networks provide a safe place for pornography and sexual related content. Read more here:
https://luxuryactivist.com/high-tech/porn-and-social-media-the-hypocrisy-of-major-social-networks
Who is the next “King of Cool”?
There are always companies that hook the consumer more than others. If we analyse the high-tech market, life cycles are getting shorter and shorter and companies are also getting a hard time to keep leadership and to keep their image on what I call being the “King of cool”. Who is going to be the next one? Read more here:
https://luxuryactivist.com/high-tech/who-is-the-next-king-of-cool
Why Luxury brands are so afraid of Social Media?
Social media might be one of the biggest revolution ever since the water-steam machine. So as a company if you wonder if you should move into Social Media or not, ask yourself the real question: How should I move on into Social Media. Several Brands are afraid of Social media, especially Luxury brands. Read more here:
https://luxuryactivist.com/high-tech/why-luxury-brands-are-so-afraid-of-social-media
Happy holiday season
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