Friday Chronicle #33: How LVMH threw Jean Patou in the ashes of oblivion forever

José Amorim
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0
Reading Time: 3 minutes

The luxury industry has evolved from an art craftsmanship world to a leading business in the world. The global luxury goods industry, which includes cars, jets, drinks, fashion, cosmetics, fragrances, jewellery, and handbags, has increased in value for many years. Although the technical term ‘luxury good’ is independent of the goods’ quality, they are generally considered to be goods at the highest end of the market in terms of quality and price. According to statistic.com, the luxury business represents a total value of USD 281 billion. Therefore many important groups like LVMH have developed a true empire across the years. From building brands, acquiring brands and sometimes killing brands, groups like LVMH have evolved towards a financially driven machine which sometimes forces them to make complex decisions, no matter if such decisions would re-write history. Here is the sad case of Jean Patou, probably one of the most beautiful stories in fashion and fragrances that is just going to vanish in the dirty sands of finance.

1914 – 2018: the Jean Patou saga

When LVMH acquired Jean Patou in 2018, we were few people dreaming of a rebirth of the legendary brand. This amazing story started 106 years ago. When Jean Alexandre Patou created his luxury house in 1914 it was quite a strong success almost from the start. He marketed dresses without corsets, shortened skirts, launched a sports line designed to be worn in town and a monogram with his initials.

He stood out from his competitors, Jeanne Lanvin and Gabrielle Chanel, his great rival, by being all the more visionary. For example, he made tennis champion, Suzanne Lenglen, his muse, designing long dresses with low necklines on the back when the boyish style was in vogue. His eye paid off: between 1919 and 1924, the house’s revenue increased thirtyfold. Celebrities of the time, such as Louise Brooks, Josephine Baker and Mistinguett, were all seen wearing his dresses.

The 1929 crisis impacted the house, just as he was opening New York. Jean Patou created “Joy”, the most expensive perfume in the world, to relaunch his brand. His death in 1936 from a stroke brought the adventure to an end. After the shock of his passing, Madeleine Patou, his sister, and Raymond Barbas, her husband, took over the reins of the house. 

Without its founder, the Jean Patou brand lost its aura. Marc Bohan took over the artistic direction in 1954. Following his lead, the house has seen some of the greatest names of fashion at its helm: Karl Lagerfeld, Michel Goma, and under his direction, Jean Paul Gaultier made his debut there, followed by Angelo Tarlazzi and Christian Lacroix. After Christian Lacroix left to start his own house, the Jean Patou house ceased its activity.

Perfumes can keep a name alive. “Joy” has remained a reference fragrance, one of the great commercial successes of the perfume industry. The Procter & Gamble group marketed it from 2001 to 2011, before the English group Designer Parfums took over. 

Jean Patou was acquired in 2018 by the LVMH group – which signed a strategic agreement with Designer Parfums to take over the clothing division. Sidney Toledano has appointed Guillaume Henry to the artistic direction, entrusting him with the task of relaunching his women’s ready-to-wear lines.

2018: LVMH acquires Jean Patou, the beginning of the end

Top 5 2021 Influential Marketing trends to follow

José Amorim
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0
Reading Time: < 1

2020 is by far the most unusual year of the last decade. The pandemics has change the way people live and the way people connect with brands. One of the interesting angles of this evolution is how influential marketing has become so powerful. This marketing approach resonates with today’s world and here the top 5 influential marketing trends you need to know for next year.

Being at home is more relevant than before

Social Media consumption is sky-rocketing

Endorsement reflects authenticity and aspiration

How To Avoid Hair Loss

Carol Highland
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1
Reading Time: 4 minutes

While it’s normal to lose 50 to 100 strands of hair per day, losing more than that amount can be a cause for concern. It can be due to several factors, which could be anything, from genetics to how you take care of your hair, the thinning can be both a cosmetic or health issue that needs to be addressed as quickly as possible. 

Fortunately, since hair loss is a problem that increasingly affects both men and women, there are plenty of ways you can avoid it. These can include:

Try Prescription Medications 

One of the most effective ways to avoid hair loss is using prescription medications. Typically, there are two clinically approved drugs that can help stop the thinning of your hair. These are minoxidil and finasteride. 

Minoxidil is an over-the-counter medication that stimulates the hair follicles and promotes regrowth in a few months. On the other hand, finasteride is another prescription medication responsible for inhibiting dihydrotestosterone (DHT), a hormone that causes the hair follicles to shrink and fall out. However, if you consider using one of these medications to combat hair loss, you should talk to your doctor first to be aware of their potential health effects. 

Fight-Hair-loss

Consider Using Anti-DHT Shampoos

When it comes to hair loss, the hormone DHT, which is short for dihydrotestosterone, is known to be the main culprit. It kills the hair follicles by shrinking them so they can no longer produce healthy hair. This is one reason why switching to anti-DHT shampoos can be an excellent hair loss solution. 

For example, if you’re diagnosed with androgenetic alopecia, or commonly known as pattern baldness, you may need these shampoos to counteract the problem. So, if you want to get the most out of their benefits, it’s best to choose the best DHT blocker shampoo that’ll work best for your hair problems. 

Use More Natural Styling Products 

Typically, most gels and other styling products contain chemicals that may contribute to sudden hair loss. These chemicals tend to stay on the scalp and get trapped in the hair follicles, which stops the hair from coming to the surface and growing. 

Therefore, if you think your current hair products aren’t doing any good to your hair, it’s best to try some natural products that contain fewer chemicals. That way, you can stop losing hair strands.

Apply Essential Oils

In addition to medications and DHT blocker shampoos, you may want to use essential oils to remedy your hair loss problem. Generally, essential oils, such as lavender, rosemary, carrot seed, and cypress, come with balancing, soothing, and regenerative properties that can help enhance the condition of your scalp and eventually contribute to hair growth. 

So, if you’ve been dealing with hair loss for quite some time now, you better start looking for essential oils online or in reputable health stores. Once you’ve bought one for yourself, add a few drops to your scalp and gain its natural hair benefits in no time. 

Be Wary Of Chemical Processing Treatments

Just like excessive heat, there are many chemical processing treatments, which are usually offered by salons, that may damage the hair shaft, weaken the hair, and cause hair loss. Whether you’re straightening, bleaching, or lightening your hair, all these treatments may cause hair loss or thinning. 

To avoid these problems, it’s important to be wary of the chemical processing treatments you use on your hair. Try to do a little research before applying it to avoid hair loss problem. For example, if you notice thinning of your hair, try to stick with some natural processes to ensure the issue will not get worse. You may also want to give your hair a deep conditioning treatment and other related products to attain optimal results. 

Do Scalp Massage 

If you’re looking for a more natural way of combating hair loss, you can do scalp massage. Typically, a scalp massage can potentially increase hair density by enhancing blood circulation to the hair follicles and scalp. Not only that, but doing a scalp massage can also increase your gene’s activity, which is known for promoting hair growth. 

Bottom Line

If you’ve noticed your hair becoming thinner as days go by, the tips mentioned above can help you take care of your hair and ensure that it remains healthy at all times. But, in case you don’t start seeing results within a few months, it’s best to consult your doctor right away to determine whether your hair loss is caused by a health condition. That way, you can save your hair from further thinning, which can affect your overall physical appearance. 

Carol
Information sourced by the author for luxuryactivist.com. All content is copyrighted with no reproduction rights available. Images are for illustration purposes only.

How to Pick the Perfect Diamond Ring Online

Carol Highland
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1
Reading Time: 4 minutes

Whether you’re buying a diamond ring to propose with or just for fun, picking out the right one can be a difficult task. There are just so many options to choose from, and the process can be overwhelming once you factor in things like clarity, color, cut, and style. To make finding the perfect diamond ring a little more manageable, follow this guide.

Buyers Guide to the Perfect Diamond

Shape

Most people who ask for a diamond ring have a shape preference. If it’s for you, then you likely have a preference such as round, cushion, heart, or pear. You’ll likely want a round shaped diamond because of its versatility, but any shape can look great on most hands. If you’re not sure of what you’d like, search the shape you want and view diamonds in different length and width ratios within the shape you like to help narrow it down.

Carat

A full 1.00-carat diamond will be costly, so if you want something more affordable when you create your diamond ring, find a carat weight under the popular full carats such as ½ ct. And ¾ ct. A .90 carat will also be sold at a discounted rate. A smaller carat weight diamond may have a diameter equal to a heavier diamond, so you won’t always sacrifice on size. Marquise cuts are usually cheaper per carat than other shapes.

Clarity

Imperfections are common in diamonds, but that doesn’t mean the diamond will look cheap. If you want a near-perfect diamond, choose a VVS2 or better, but VS1-VS2 diamonds appear flawless to the naked eye. SI1 diamonds have inclusions that aren’t too obvious, and many customers will choose this clarity to spend more on the cut and color. Larger diamonds should opt for a higher grade, while smaller ones can get away with the SI1-SI2 range.

guide-best-diamond-rings-online

Color

A diamond’s color isn’t distinguishable with the naked eye unless it’s an entirely different color (yellow diamonds). White/clear diamonds of D grade are considered colorless, while Z is very yellow. D-F grades are priced at a premium, but if you don’t have a large diamond, you won’t be able to notice any yellow in the G-M grades. Diamonds can hide color really well, so invest in a higher cut and a lower grade as the quality of the stone will look better.

Cut

Cut grade isn’t uniformly defined, so it’s important to know what each diamond retailer considers a “Good” cut. The cut grade is the most crucial factor in determining the overall appearance of a diamond, and a poor cut can make the stone look dull or cheap. Most retailers online will use “Very Good” or “Excellent” for their cuts. It’s better to spend money on a Very Good diamond for easy cuts (round) and Good to Fair for harder cuts (heart).

What if I’m Over Budget?

You’ve finished picking out the perfect diamond, but you’re way over budget. If that’s the case, go back and reduce the clarity to about an SI1 because most imperfections on the diamond won’t be noticeable. Next, reduce the color. Don’t go any lower than J if possible unless you’re comfortable with a yellow diamond. Finally, reduce the cut. Only decrease the cut if you’re still over budget to Good for round diamond and Fair for fancier cuts. 

While you may not get the desired diamond you’re looking for within your budget, there are still plenty of beautiful clarity grades, colors, and cuts available to you. Don’t get discouraged: ask your online jeweler how to get a similar look within your price range. 

Carol
Information sourced by the author for luxuryactivist.com. All content is copyrighted with no reproduction rights available. Images are for illustration purposes only.

Picking a Unique Engagement Ring

Carol Highland
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1
Reading Time: 4 minutes

While it is embarrassing enough to attend an event wearing the same clothes as someone else, getting engaged and realizing that your ring is all but identical to those of your two closest friends is possibly worse. It does not have to be a bad thing, of course, it could just mean that you all have excellent taste in jewelry. However, here are some ways to ensure that your ring is customized for, and as different as your love for each other.

Avoid the Crowds

While being trendy is usually desirable, this is not one of those occasions. Diamonds go in and out of fashion, with large ornate rings being the ‘in-thing’ one month, and colorful vivid fancy diamonds (bright colored diamonds) holding sway the next. Unless you actively yearn for a canary yellow heart-shaped diamond in your engagement ring, ignore all the hype and advice and see what you actually love the look of.

Bigger is Not Always Better

Paying attention to the kind of work or hobbies your partner has, as well as their personal tastes, is a thoughtful and romantic way to help you narrow down your choices. People who work with their hands will need smaller stones, set flush into the ring so it does not catch or snag. For some a small stone is a simple but perfect symbol of commitment while a massive stone in an ornate setting can feel intimidating and almost like a restriction to someone who is, at heart, more of a free spirit.

A Little Light Spying!

Pick your moment carefully, and check through their jewelry box for a ring that you know fits the right finger. Take measurements from that to ensure you get the right size, and while you are snooping, see if you can get a sense of their personal tastes in jewelry. Also, pay attention to hints whenever the topics of marriage, engagements and even jewelry comes up! A very good way to find out which way they are thinking is to sound out their best friend: they have possibly discussed it and the best friend can give you hints that will help you get the ring exactly right!

Bespoke Service

Sometimes, couples only choose the ring after the proposal. You can then both choose a ring that suits everyone, or you can be brave and take your research and creativity into planning the ring by yourself, as a surprise for them!

Make sure you allow enough time before your planned proposal event: having a ring made can take up to six weeks for a busy competent jeweler, and perhaps even longer if a royal wedding or high-profile celebrity marriage has recently taken place. This phenomenon is very common and you will find that once your friends group starts marrying off, most of them will follow – it is not uncommon for couples to be attending two or three weddings a month for two or three years during peak wedding times of life!

Are You Certified?

If you do opt for a bespoke ring design, be careful when buying your diamond. For absolute security insist on a reputable GIA or AGS certificate with your diamonds, and only ever buy your diamonds from a reputable site: https://www.whiteflash.com/loose-diamonds/search/.

By ignoring the press of peer opinion and opting for a ring that aligns with both your tastes and your partners, you are almost certain to have arrived at a beautiful and truly unique ring to celebrate the occasion of your engagement and impending nuptials.

Carol
Information sourced by the author for luxuryactivist.com. All content is copyrighted with no reproduction rights available. Images are for illustration purposes only.

3 Tips For Planning A Relaxing Luxury Spa Break

Carol Highland
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1
Reading Time: 3 minutes

As of October 2020, luxury spa hotels in Switzerland have been charging an estimated price of $189, however, the typical cost is about $290, according to Tripadvisor. If you’re looking for a new way to de-stress and relax, then it might be time to plan a spa holiday. It’s no secret taking a spa break is one of the most relaxing and luxurious experiences to add to your bucket list. A day at a luxury spa resort gives you the perfect opportunity to enjoy a range of holistic activities, spa therapies, and pamper sessions. However, to make the most of your spa retreat, you must have a great plan in place. Here are simple tips for planning a luxury spa break. 

Determine What You Want

It’s easy to assume that spa therapies consist of massage and facials only, but luxury spas offer various treatments. You can choose body massages, facials, nail treatments, and hair removal, depending on your needs. You’ll also have the pleasure to try various Med Spa treatments, which involve the use of advanced technologies to enhance your facial looks and body shape. Popular medical spa treatments include laser hair removal, microdermabrasion, and facelifts. Whatever treatment option you intend to splurge on, make a list of styles and methods that appeal to you. For instance, when choosing body massage, decide if you want Swedish, deep-tissue, or hot-stone body massages. If you want body treatments, determine if body wraps, aqua therapy, or Vichy showers fit your expectations. 

Shop Around

Research is a vital part of planning a lavish spa getaway. Create a list of luxury spa travel destinations and search for available options. Once you have a list of ideal spas, make an effort to read customer reviews online. Avoid articles or reviews posted by celebrities or famous bloggers because they tend to be promotional. Search genuine opinions from verified review sites or get recommendations from friends and family.

best-luxury-spas

Set Your Budget

Before making reservations in a luxury hotel, create a budget for your spa break. Assess your finances and decide how much you want to spend on various spa treatments. This step will help you narrow down the options that are within your budget. With a realistic budget in place, choosing the right spa and packages becomes easy. 

Planning a luxury spa retreat might seem difficult, but it isn’t. All it takes is some thorough research about treatment options and pricing. You’ll also need to choose the right destination and pick therapy options that will make you feel rejuvenated. 

Carol
Information sourced by the author for luxuryactivist.com. All content is copyrighted with no reproduction rights available. Images are for illustration purposes only.

Shaving Tips for Styling your Beard

Carol Highland
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1
Reading Time: 6 minutes

Styling your beard is a kind of art that you can perfect with practice. There are basic steps that you should follow to achieve the best possible style. Skipping certain steps may result in a poor shave which might affect your appearance. You also must know how to maintain your style once you have achieved it. Here are some tips for styling your beard: 

Use Quality Equipment  

The quality of the equipment you use to style your beard will directly affect the style. For instance, if you use a blunt razor blade, it might not completely remove the stubborn hairs which means your shave won’t be a clean cut. On the other hand, if you use the best electric shaver, your style will be without stray and stubborn hair. You must make sure that your equipment isn’t worn out and if it is, you must replace it. Using worn-out equipment may also cause bruises and cuts on your skin. 

Keep Your Beard Clean  

A clean beard makes for a quality style. If your beard is knotted and has lodged particles in it, the fanciest of styles won’t rid of the fact that the beard is dirty. Make sure to regularly wash your beard whether you intend to style it or not. When you are ready to style your beard, it will be clean meaning you can effortlessly navigate through the clean hairs. 

Moisturise Before Styling  

Moisturizing your beard before styling it softens the hair. When you style your beard while the hair is soft, you don’t run the risk of tugging at stubborn and brittle hair. Tugging and pulling at dry hair can result in pimples, soreness, redness, and rash. You can use water or natural-based oils such as lavender oil to moisturize your beard before styling. 

beard-styling-guide

Visualize The Style  

When you have decided to style your hair, you should visualize the style first. Trying to decide the direction that you should take when you have already started, may result in a style that you don’t enjoy, unless you are naturally creative. You can take a photo of the style that you wish to do and imitate it. If you aren’t sure of how to go about it, you can take the style to a barber or a spa where the professionals can create the style for you. Professionals can also suggest the type of styles that go well with your face and style. 

Feel The Skin Underneath 

If your style requires a close shave, you should first feel the skin underneath for any pimples, lumps, or rash. If you feel as if the skin is tender and shows signs of these, you may want to wait to perform a close shave. A close shave may only aggravate the skin and worsen the condition. If the skin condition persists, you should consult your dermatologist or doctor. 

Cut Against The Grain 

Cutting against the grain means cutting in the opposite direction of how your hair grows. this means that as you cut, the hair will be upright making for a more efficient cut. it is however advised that if you are new at styling your beard, you begin by cutting in the direction that your hair grows rather than against. This is because cutting against the grain may increase the risk of you cutting yourself. As you get more confident in styling your beard, you can then cut against the grain. 

Brush Throughout The Cut  

Brushing your hair as you cut your beard makes it easier for you to see the direction in which your style is taking. If you leave the loose hairs on your face, you may get distracted and the style ends up uneven. Gently brush off the cut hairs to determine whether your hair is levelled and even. 

Don’t Forget Your Moustache 

Usually, when one speaks of styling the beard, the moustache is included, unless leaving it out is a part of the style. If you wish for your moustache to be evenly styled with your beard, you must make sure that it is levelled with the beard. Depending on the length of the moustache you should brush or comb it to make for even hair ready for cutting and styling. 

Be Gentle  

When shaving your beard, you need to be gentle on your skin. Avoid scraping at your skin by repeat shaving on the same spot. This is why it is crucial to use quality shavers as blunt equipment will make you scrape as close to your skin as you can. This can result in cuts, bruises, and scraped off skin. If you find that you need to cut too close to your skin for the hair to be removed, you must get a new shaver. 

Maintain Your Style  

Once you have cut your beard, you need to maintain the style. This may mean regular trimming, moisturizing, and re-aligning of a particular design. Some styles require shaping over some time when the hair starts growing back. You can also maintain your beard style by visiting a spa where you can enjoy a beard treatment and shave. Avoid constant shaving as this will irritate your skin and can compromise skin health. 

Conclusion 

Shaving your beard is an art that is developed through nurturing and care. Some of the tips for styling your beard include using quality equipment to avoid scraping and cutting, keeping your beard clean regularly, moisturizing the beard before styling, visualizing the style, feeling for any skin problems underneath the beard, cutting against the grain, brushing your beard as you style, paying attention to your moustache, being gentle and maintaining your style. 

Keep in mind to monitor your skin after styling your beard. If you find that your skin develops bumps, rash and pimples, you should re-assess the products and gadgets that you would have used. If this problem persists, you must consult your dermatologist or doctor as this could be indicative of underlying medical problems. 

Carol
Information sourced by the author for luxuryactivist.com. All content is copyrighted with no reproduction rights available. Images are for illustration purposes only.

Your guide to a seasonal yacht rental in Dubai

Carol Highland
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1
Reading Time: 3 minutes

For Christmas with a difference this year, why not head to Dubai on a yacht share and enjoy desert adventures, incredible cuisine and breathtaking firework displays. If you’re treating your family to a seasonal yacht rental, Dubai makes for an exhilarating festive destination. Let’s take a look at some of the most exciting activities on offer during Christmas and New Year in Dubai.

A festive desert adventure

desert-adventure

Dubai’s pristine desert landscape offers Bedouin culture, camel rides and four-wheel-drives across the dunes, or for an unforgettable family day out, you can also admire it all from a private hot air balloon. Packages may also include gourmet cuisine in an authentic desert setting. Could there be a more exciting way to spend Christmas in Dubai than up in the clouds, admiring the stunning scenery below?

Hit the slopes

dubai-ski-slopes

If Christmas doesn’t feel right without snow then head to Ski Dubai, the world’s third largest indoor ski slope, complete with 6,000 tons of snow, a selection of ramps and jumps, and qualified instructors. There’s even a colony of Snow Penguins in residence to keep the whole family entertained.

New Year’s Eve fireworks

Dubai-celebrate-new-year

Dubai is known for welcoming in the New Year in style with beautiful firework displays, including the light and water show at the Burj Khalifa, the world’s tallest tower. This New Year in Dubai, enjoy the spectacle from the Dubai Fountains, the 11km long waterfront Palm Jumeirah boardwalk, or, best of all, from the comfort of your own private yacht rental. Dubai’s pyrotechnics won’t disappoint.

Michelin-starred cuisine

Dubai is a gastronomic paradise, where you’re guaranteed five-star dining experiences.  For a fresh take on Asian cuisine in a refined poolside setting, head to Eauzone at the One&Only Royal Mirage, with its gulf views and surrounding mirror-like pools.  

If you prefer private dining with a sea view, Marina Social in the InterContinental Dubai Marina has floor-to-ceiling windows and a playful British-Mediterranean menu by Michelin-starred chef Jason Atherton.

Yuletide high tea

Treat yourself to tea this Christmas in Dubai at Choix, InterContinental Dubai Festival City. Three Michelin-starred chef Pierre Gagnaire oversees à la carte dining, but it’s the decadent range of patisseries served during afternoon tea that really makes this place special.

New Year’s brunch

Dubai-Brunch-guide

Start your new year in Dubai with a chic Celebration Brunch at the revered Pierchic restaurant, located on a romantic pontoon on the Arabian Gulf. The eaterie is offering a four-course feast based on fresh, Mediterranean style seafood, complete with live entertainment.

Celebrate in style

Dubai-celebrate-in-style

Dubai’s hippest venue, the Buddha-Bar at the Grosvenor House hotel, is famed for its unique fusion of sushi, Chinese and Thai food, as well as its opulent decor and ambient music. Why not kick off your New Year in Dubai in style at this glamorous lounge overlooking the Arabian sea?

If you like the idea of spending this year’s festivities on a luxury yacht rental, Dubai is a vibrant, exciting and safe family destination. Try it out and make this your best holiday season ever.  

Carol
Information sourced by the author for luxuryactivist.com. All content is copyrighted with no reproduction rights available. Images are for illustration purposes only.

Tips For Planning The Perfect Luxury Road Trip

LuxuryActivist
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1
Reading Time: 3 minutes

A recent survey by ILTM found that out of 1,000 respondents, 59% of personal travel advisors say their clients want more information about luxury automobile travel, according to TravelDailyNews. Going on a luxury car trip gives you the pleasure to enjoy an unforgettable escape from your daily routine. You’ll be treated to plenty of breathtaking views and experience the flexibility to stop as much as you wish to explore and capture memorable moments along the road. However, without a proper plan in place, having a great time car tripping can be impossible. To make your vacation luxurious and full of adventure, check these tips on how to plan the perfect luxury road trip.  

Prepare Your Itinerary With Luxury in Mind

Although some routes make lavish car travel challenging or even impossible, planning your road trip itinerary can make a difference. Start by writing down places you want to visit and what matters to you most. Then plan your vacation appropriately with luxury travel in mind. This trick will help you realize endless opportunities to enjoy a magnificent trip anywhere. 

luxury-road-trip

Choose a Luxury Car

Unless you already own a high-end vehicle with all the latest amenities, you should consider buying a new set of wheels. When selecting a road trip worthy automobile, ensure it has luxury features like leather seats, touch screen controls, up-to-date sound system, and climate control unit. Depending on your budget and travel lifestyle, you may opt for the latest SUV model or RV. You can also settle for a Ford Mustang or that Porsche you have always dreamt of driving. All you need to do is review customer ratings on luxury cars to ensure you pick one that offers comfort, safety, and fuel efficiency.  

Book Stylish Accommodations

When planning a luxury car trip, consider spending a few nights in a lavish hotel. Look for hotels that offer amenities like a walk-in shower and spa bath, full room service, Wi-Fi, and a stocked bar fridge. If you have a tight budget, book accommodation in advance. This is one of the best ways to get discounts in luxury hotels. You can also choose glamping if you want to stay connected with nature. This accommodation style entails camping with modern luxuries and comforts at your disposal.  

Planning a luxury road trip can be daunting. However, if you follow the right steps, you can be sure of enjoying a luxurious adventure. Make an effort to plan your itinerary with luxury as your top priority, pick a luxury ride, and strive to spend your nights in five-star hotels. 

Cindy
Information sourced by the author for luxuryactivist.com. All content is copyrighted with no reproduction rights available. Images are for illustration purposes only.

How To Create Luxurious-Looking Waves On Your Hair

Carol Highland
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1
Reading Time: 4 minutes

One of the best ways to look effortlessly beautiful is to have luxurious-looking waves. This fresh and romantic hairstyle is a staple for many because it adds definition and life to dull and lackluster hair. However, committing to a perm may not be the best choice, especially because of the potential damage that harsh chemicals can bring. 

With the right tools and proper prep, you can easily get the gorgeous curls that you’ve always dreamed of. Here are some tips to keep in mind if you want to create luxurious-looking waves at home:

Using Buns

Flat irons and curling wands can help you create luscious waves that are sure to attract everyone’s attention. However, overusing hot tools can lead to serious hair damage. Not to mention, using these tools requires extra time and effort that you may not always have the patience for. Fortunately, there are various ways to achieve stunning, runway curls without heat.

One way to do this is to tie your hair into a bun, preferably a low one. Wait for a few hours or sleep on it before taking it out. This should give you envy-inducing waves that look natural and soft. Make sure to follow the tips below to ensure the best results:

  • Before tying in a bun, apply a curling serum to your towel-dried hair to create greater definition and keep your locks healthy and shiny. You can do this method with either damp or dry hair. With damp hair, you’ll get tighter and longer-lasting curls. However, your hair might still be wet when you take them out since there’s not enough air and space for the strands to dry completely. You can use a hairdryer, but that defeats the purpose of this heatless method.
  • After removing the twist of your bun, you’ll get loose waves that aren’t over the top. If you’re after tight, ringlet curls, create multiple buns, partitioning your hair for an even curl.
Hair-Style-Guide-Waves

Use a Curling Iron  

If you don’t want to wait for hours before you can achieve silky, bouncy waves, use a curling iron. However, if you’re planning to do this regularly, apply a heat protectant spray first. If you have thin hair, avoid excessive heat styling and protect your locks from damage by always deep conditioning and moisturizing beforehand.

Here are the steps to follow if you want perfect curls that flatter your face shape and complement your outfit for the day:

  • Make sure that your hair is completely dry so the curling iron won’t burn your hair.
  • You should work with your hair by 2 inches per section.
  • Depending on the kind of curls you want to achieve, there are different curling methods you can try.
  • Clamp your iron at the very end of your hair and rotate it up and hold it for a few seconds.
  • Try to remove the barrel while keeping your curl intact and secure it with a bobby pin to retain its shape.
  • Do the rest of your hair and wait for 20 minutes before removing them.
  • Brush your hair thoroughly to soften the curls.

Use Sea Salt

Beachy waves look stunning, but effortless. You can rock this look by apply sea salt while you’re styling your hair. Here are the steps you need to follow:

  • Squeeze any excess water from your hair after showering and wrap your hair with a cotton shirt.
  • Once your hair is damp, spray a massive amount of sea salt to your hair starting from where you want to start your wave (mid-shaft is ideal) and work your way until the end. Make sure to avoid the scalp area.
  • Scrunch your hair using the same cotton shirt to add volume and texture.
  • Air dry and enjoy this popular summer style.
  • To make the curls last, you can also blow dry your hair with a low heat with a diffuser attachment.

Conclusion  

There are so many ways to create luxurious-looking waves with the heat and without heat. Using heat is faster, but it can damage your hair over time, especially if you don’t have the right tools and products. Heatless methods are more natural and cause less damage, but they provide less control over the tightness of your curls. 

No matter what method you choose to curl your hair, always make sure that you’re following a good hair care regimen to keep your locks in the best shape possible. You should make sure that your choice of hairstyle would complement your face shape and highlight your most attractive features. 

Carol
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