There is a new great initiative in Lausanne called “The Local Corner“. From October 4 to December 31, 2021, visitors may visit the 130-square-meter store on rue de Genève 6, in the centre of Lausanne, to make everyday purchases and presents for end-of-year celebrations supporting local companies.
The Local Corner (Instagram @thelocalcorner.ch) was founded by two young entrepreneurs who, believing in the potential of small and medium-sized Swiss businesses, chose to bring together over 40 local enterprises to provide a diverse range of sustainable and participative products.
The Pop-Up Store That Brings Small Local Brands To The City Center
Covid19 was a tough strike into retailers and small businesses. Today’s world requires more local thinking, and supporting local businesses (vs buying from multinationals far away from your home) is one of the keys to a successful future. Unfortunately, it is not always easy to connect end-consumers and local small companies because:
- Advertising budgets are not big enough
- Best store locations in city-centres are far way too expensive
- There are not many events to make this encounter
The Local Corner arose from a joint concept to allow even tiny businesses to be present in one of the city’s busiest areas during the busiest season of the year while also valuing their work with fair and sustainable pricing. “The Local Corner,” a project promoting small Swiss companies through temporary initiatives, has attracted more than 40 local firms. The first hurdle will be to create an “ephemeral” shop in the interesting Flon area, which will be made feasible with the help of several partners, including Vaud Promotion.
“The pandemic has taught us that it is important to combine skills and values to achieve sometimes insurmountable goals”Paola Bellia and Alessio Rosato – Founders of The Local Corner
With this great initiative, The Local Corner aims to demonstrate that it can showcase the know-how of artisans and young entrepreneurs. It is important to value their labour without cannibalizing their price, which is important to fair compensation for the whole value chain.
What Will You find at The Local Corner in Lausanne?
The store was launched on October 4th and will be open from Tuesday to Saturday until December 31, 2021, in the heart of the Flon area, which is central and vibrant. Three beautiful store windows on rue de Genève 6 and a range of over 600 goods from over 40 Swiss businesses will be present. What will you be able to find in the store?
- Local cheeses
- Cold meats
- Christmas sweets
- Cosmetics and accessories
Everything will be displayed in contemporary and sustainable furniture developed with the Amazing Lab team (www.amazinglab.ch). In addition, a service dedicated to companies wishing to support the initiative will be available, offering personalized boxes with the products offered in the Pop-Up store for Christmas gifts.
I invite all people in Lausanne or just visiting the city for the day to discover this project created to promote small Swiss companies through temporary initiatives.
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