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CHANEL is delighted to announce that Whitney Peak will be the new face of the COCO MADEMOISELLE fragrance. Whitney Peak is a young Canadian actress 20 years old at the dawn of her career. She landed one of the lead roles in the reboot of the Gossip Girl series and also starred as the lead in Hocus Pocus 2 by Anne Fletcher. She represents a joyful spirit whose positive energy is contagious. There is a very interesting parallel between her personality and COCO MADEMOISELLE. Almost like a perfect match. Read my full review of what we know so far.

Whitney Peak: The Symbol of a new generation

Whitney Peak is a young Canadian actress of Ugandan origin, born in Kampala in 2003. After moving with her family to Canada at 9, she began her career with a small role in Aaron Sorkin’s film Molly’s Game, and she went on to star in the Netflix series The Chilling Adventures of Sabrina and Home Before Dark on Apple TV, as well as in the fantasy movie Helvellyn Edge by Joah Jordan. In 2021, Whitney landed one of the lead roles in the reboot of the Gossip Girl series, and season 2 debuted in December 2022 on HBO. In 2022, she also starred as the lead in Hocus Pocus 2 by Anne Fletcher, which was released on Disney+ end of September. In 2023, she is set to film three movies, all still confidential.

Whitney Peak represents a modern generation of women liberated from the battles of the past. She embraces a new world of possibilities and decides what to do and where to go. She also embodies a new generation of luxury customers attached to authenticity, know-how and solid values. She is the embodiment of today’s youth whose curiosity, confidence in life, appetite for experiences and lack of preconceptions echo the temperament of the young Coco Chanel.


She is the incarnation of COCO MADEMOISELLE’s original personality, a young woman who moves towards her destiny to become who she truly is and wants to be. The new COCO MADEMOISELLE advertising campaign staring Whitney Peak will be unveiled in March 2023.

The Relationship with CHANEL is not new

Whitney Peak’s love story with CHANEL is not new. It all started 2 years ago, in March 2021, when she became local US brand ambassador. One year later, she became the face of the 22 Bag ad campaign alongside Lily-Rose Depp and Margaret Qualley. One year later, Whitney Peak has become the new face of the Coco Mademoiselle fragrance.

The new campaign – March 2023


Charismatic and natural, actress Whitney Peak embodies the spirit of COCO MADEMOISELLE in a film directed by Joseph Kosinski.

Music: « Follow Me » (Amanda Lear /Anton Monn )
interpreted by Amanda Lear © New Logic Srl / Arabella Musikverlag GmbH /(Strum Songs)
Halit Music / Universal Music Publishing (P) 1978
Sony Music Entertainment Germany GmbH under exclusive license to BMG Rights Management GmbH

COCO MADEMOISELLE, a unique fragrance for a distinctive woman

COCO MADEMOISELLE is a fragrance that is both strong and subtle, youthful but confident, seductive yet not provocative, modern but classic… A perfect reflection of Whitney Peak, who, like the fragrance, is also comfortably layered with exquisite paradoxes. This is what she says about the fragrance: “I love to be unpredictable,” she agrees. “Yes in my work I am all about structure, but outside of that, even how I choose to dress day to day, I like the unexpected. Which is why I love COCO MADEMOISELLE. It doesn’t leave too much…”. This perhaps validates what CHANEL In-House Perfumer-Creator Olivier Polge meant when he describes the fragrance as “an interesting combination that is simply hard to describe.


At CHANEL, perfumes are often described with a certain level of abstraction. Naturally, perfume descriptions highlight beautiful ingredients like woods, amber notes, Tonka beans and of course, the distinctive signature of Patchouli in COCO MADEMOISELLE. Although Patchouli could be a large treated theme in perfumery, you will be surprised about the one within the CHANEL fragrance. It is a very specific grade of patchouli. Modernized, Fractionated and refined, this patchouli will spotlight its heart, especially on the skin. This is what Whitney Peak says about wearing COCO MADEMOISELLE:

It leaves room for the imagination for women to embody the fragrance in their own individuality, however they want their own personality to shine through. And when you have the right fragrance, it gives you an air of confidence”

Whitney Peak – The new face of COCO MADEMOISELLE

Designed for rebellious individuals who have a taste for elegance, COCO MADEMOISELLE has set a new trend for seduction. This unique and singular fragrance trail is available in a multitude of irresistible interpretations, each a moment of fragrant pleasure for every woman, for every day and for the most exceptional moments.


CHANEL always surprises us with daring choices that make complete sense. There is a strong modernity in the brand influenced by the creative contemporary mind of Gabrielle Chanel. More than ever, CHANEL is very relevant to a new generation of customers and a new generation of women.

José Amorim
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