Apple

Who is the next king of cool?

Who is the next king of cool?

Every decade has its rising stars, cash cows and dying mammoth… Ok, here I am not talking about Darwin or about animals… I am talking about innovative, creative and outstanding companies that reshape the high-tech world. There are always companies that hook the consumer more than others. If we analyse the high-tech market, life cycles are getting shorter and shorter and companies are also getting a hard time to keep leadership and to keep their image on what I call being the “King of cool”. Follow the timeline… Probably the first king of cool in history might be Alan Kay at Xerox PARC when he presented the first Laptop idea in 1972 called Dynabook. IBM presented in 1975 the first commercial portable computer called the IBM 5100. Many others followed like Epson and HP. Some companies worked on different features of what we see today in modern Laptops and in October 1992…

Apple Watch, who is going to lose the battle?

Apple Watch, who is going to lose the battle?

This week Apple is boosting the buzz around the iWatch. Switzerland is looking into this launch with a very close eye. The entire Swiss watch-making industry wonders what and how Apple is tackling the wearable market. When the Timepiece industry lost 2/3 of its employees after the “Quartz crisis” end of the 70’s, it is a nightmare that nobody wants to revive again. The smart-watch segment is not new, but the speed in which several high-tech brands are moving forward now, let Swiss Watch-makers a little concerned. For the moment, Samsung, Peeble, Motorola and others Nike or Suunto, never succeeded to build a convenient watch. All of them were just an electronic device you would use on your wrist during certain occasions in certain contexts. Now, all eyes are turned to Apple. Will they succeed where everybody failed? The Apple Watch will not replace your beautiful watch Why do we…

Friday Chronicles #4: Smart watches, episode one?

Friday Chronicles #4: Smart watches, episode one?

In less than a week time, Apple will old its famous WWDC or keynote. June and September are moments in which Tim Cook get the scepter and the crown of a living god to bring the holy message of the new products. Generally, the expectations are high as the spirit of Steve Jobs seems to fly over the centre stage. Really. So everybody expects a new iPhone, a new iPod and the most desired launch of all: the iWatch. Unfortunately the iWatch might not be for this time. People say that Tim Cook will reveal the iPhone 6 and the iWatch will come in September’s conference. What do we miss from Steve Job’s era? The secrecy. In deed when they launched the iPhone 1, we were so mind blowed that we felt like if we have made contact with Aliens. The iPhone 1 surprised the entire world. And when you…

SoundCloud, the myspace killer?

SoundCloud, the myspace killer?

One of the most fashionable words in 2011 was “cloud”. And it will continue in 2012. After Apple’s iCloud, another one growing very fast is SoundCloud. It is an online audio distribution platform which allows collaboration, promotion and distribution of audio recordings. Some people consider it is a myspace killer. Originally from Sweden, SoundCloud quickly got installed in Berlin-Germany in August 2007. It was founded by sound designer Alex Ljung and artist Eric Wahlforss. It had the intention of allowing musicians to share recordings with each other, but later transformed into a full publishing tool which also allowed musicians to distribute their music tracks. Basically, you can record your original-sound and share it with your friends, ask them what they think about it or even share it throughout the social networks. Of course, all records need to be original and you should be the owner (or have the official rights) to…

Steve Jobs by Walter Isaacson, Counter-Culture

Steve Jobs by Walter Isaacson, Counter-Culture

During the holiday season, I read the official biography of Steve Jobs by Walter Isaacson. At the beginning I thought  it was again another object to nourish Steve Jobs cult. Even though I like Apple products, I do not like the “guru” strategy that minimizes the creative teams behind. But I must say that this biographical work shows more than just the life of a “geeky hero”. It shows the life of a man, that was not proud of everything he did but more than that, it shows an interesting idea of Counter Culture. The book was written by Walter Isaacson, an important media personality as former CEO of CNN and the managing Director of Time magazine. He also wrote the biography of Albert Einstein, Benjamin Franklin and Kissinger. In a way by adding Steve Jobs to his bibliography, Walter Isaacson generates a sort of historical retrospective about Counter Culture…

Classical music, too expensive?

Classical music, too expensive?

The music industry evolved much more in the past 10 years than in the past 50 years. In deed Internet changed a lot the way we buy or listen to music. Of course it also developed the piracy around exchanging music illegally. And this would be another subject. If we focus on the “legal”channels, we can see that there are different prices for different sort of music and unfortunately Classical music is much more expensive than other categories. In deed, if you compare for example different kind of music in the iTunes store, we can see that classic music is much more expensive in general than Pop, Rock, Folk or even than world music. A good classical album can cost between 15$ up to 50$ depending on the artist and the orchestra. At the contrary, a Pop album will cost between 7$ up to 20$. So this makes things hard…

iCloud, the new Mobileme.

iCloud, the new Mobileme.

Apple announced yesterday the launch of its iPhone 4S. It is not the revolution but an evolution. Basically all you who were waiting for the new iPhone to get one…. well now it is time. I will not talk about the 8MP photo camera, or the HD1080P videos, or even a quite revolutionary Voice control (that makes Android and Blackberry out of order)… no. I will talk about iCloud. The story started with iTools in 2000. This one only the Apple freaks will still remember. Then, the online synchronization service from Apple became .Mac in 2002 and had finally the good formula for Developers and non-developers. It took them until 2008 and the launch of iPhone to start reviewing their site and came up with MobileMe. MobileMe brought extra fonctionalities like synch your mails, calendar, contacts and pictures + storage + “find your iPhone” application. Since then, sharing content online…

How Internet decreases the world’s cultural landscape?

How Internet decreases the world’s cultural landscape?

The digital revolution started in 29 October 1969 when for the first time one network was made between Leonard Kleinrock’s Network Measurement Center at the UCLA’s School of Engineering and Applied Science  and Douglas Engelbart’s NLS system at SRI International (SRI) in Menlo Park, California. This was the starting point for Internet. Today, we have 2.1 billion people online or at least using internet regularly. Are we experiencing a new revolution? It is hard to say no. At the end of the 19th century, the industrial revolution changed the way we were manufacturing products. The steam-machine technology brought new possibilities and changed the world. The end of the 20th century brought the Digital culture into a huge phenomenon and today we believe we are facing a new revolution, the Digital revolution. 30% of total global population is online now. Out of this huge technological breakthrough, social networks and the way Media content is used brought new paradigms. Some…

SwissTV, VOD (R)evolution

SwissTV, VOD (R)evolution

SwissTV is an interesting swiss offer for VOD, video on demand. Most of online offers are either not compatible with what you have at home – hardware – or too expensive and sometimes not appropriate. Switzerland has its ways and here we might see a nice (r)evolution. Check it out.

iPhone new commercial – If you don’t have an iPhone…

iPhone new commercial – If you don’t have an iPhone…

Here is the new TV commercial for the iPhone 4. The theme is about the fact that if “you do not have an iPhone” basically you are a loser…. It is bold but is it not a little over the top?

Is Steve Jobs coming back?

Is Steve Jobs coming back?

Steve jobs is leaving the company leadership for an undetermined time… Is Apple going to survive? Of course.

iPhone 4G, wait and SEE.

iPhone 4G, wait and SEE.

Apple declared they will ship the new iPhone this summer. So it means we will have a nice 4G Holidays. Here is a video that shows you exactly how the iPhone 4G looks like without any special effects, or blurring or whatever.

Did you say Tablet?

Did you say Tablet?

Tablet is a great fashionable word right now. According to Wikipedia, a Tablet is….

Who is buying Apple iPad and which one ?

Who is buying Apple iPad and which one ?

The launch of Apple iPad is now everywhere. Europe was a final step. England, France, Switzerland, Germany…. all got the iPad tsunami. Check the stats!

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