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It is official, Orlando Bloom, famous english actor, will be the new face for Boss Orange fragrance for men. We all know the brilliant career he has. Orlando Bloom was born in Canterbury, Kent, England. According to Wikipedia, “He had his break-through roles in 2001 as the elf-prince Legolas in The Lord of the Rings and starting in 2003 as blacksmith Will Turner in the Pirates of the Caribbean trilogy of films, and subsequently established himself as a lead in Hollywood films, including Elizabethtown and Kingdom of Heaven. He appeared in the ensemble film New York, I Love You, and will have roles in Sympathy for Delicious and Main Street. Bloom made his professional stage debut in West End’s In Celebration at the Duke of York’s Theatre, St. Martin’s Lane, which ended its run on 15 September 2007. On 12 October 2009 Bloom was named a UNICEF Goodwill Ambassador. In late 2007, Bloom began dating Australian model Miranda Kerr. The couple’s engagement was announced on June 21, 2010.”

Boss is investing massively in the spokesperson business. In deed, from almost unknown models to superstars. A L’Oréal or LVMH strategy. The first fragrance
under the Boss Orange Label for women has Sienna Miller as spokesperson. Il was the first time Boss got a great hit with feminine fragrances. Now, the masculine fragrance will follow with Orlando Bloom pretty face. The actor is happy with this project as he believes the brand fits his image: Casual, chic yet sophisticated and relax… More information to come.

See here the video for the feminine fragrance. It gives us the tone for the new one upcoming.