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Around a larger-than-life white camellia awash with cinematic images featuring actress and House ambassador Nana Komatsu by Inez & Vinoodh, the CHANEL Fall-Winter 2023/24 Ready-to-Wear show by Virginie Viard took place in the Grand Palais Éphémère in Paris. The collection is afloat with an asymmetrical silhouette in movement, a feminine-masculine spirit traversed by camellia motifs, and an eternal code of CHANEL. The new collection was presented in a minimal set plunged into the darkness where a play of shadows and lights highlights the models crossing the catwalk in a determined and confident manner. It is cinematographic, like a timeless scene of a great classic. Still, welcome to the incoming Fall-winter collection by CHANEL.

The importance of the Camellia flower – A powerful Symbol of freedom.

The white camellia is a significant and symbolic flower for CHANEL, and it has played a crucial role in the brand’s history and identity. There are several reasons why the white camellia holds such importance for CHANEL. Firstly, the white camellia was a favourite flower of Gabrielle “Coco” Chanel, the founder of the CHANEL brand. She was drawn to the flower’s simple elegance and how it looked against black and white ensembles. For her, the white camellia represented pure beauty and a sense of perfection that aligned with her minimalist approach to fashion and design.

Secondly, the flower is often associated with purity, perfection, balance, and harmony. Gabrielle Chanel’s love for the white camellia and her fascination for its aesthetics helped to solidify the flower as a key symbol for the CHANEL brand.

Thirdly, the white camellia became an important symbol of the brand’s rebellious and forward-thinking spirit. Gabrielle Chanel was known for breaking fashion conventions and challenging the status quo. The white camellia symbolised her desire to reject traditional gender roles and the expectations placed on women at the time.

The CHANEL Fall-Winter 2023-24 collection: A Timeless modernity

The reveal of the new CHANEL collection set up the approach for the end of the year. There is a certain sobriety in terms of shapes and colours. There is exceptional fluidity in terms of materials. the fabric embraces the body’s movement, which creates a dynamic look. All the looks are comfortable and elegant, expressing a true vision of modern femininity. The fluidity of the skirts enlivens the silhouette and provides an accurate, almost musical rhythm. The greys contrast with the dark reds. At the end of the show, the trilogy of flowers transforms into a warm red-pink-orange coloured camaieu. Shoes are boots, trousers are oversized, and grey is not dull; it is graphical.

Source: CHANEL Youtube Channel

The Black and White Landscape, directed by Inez & Vinoodh, featuring Nana Komatsu

CHANEL released a new film for the new Fall-winter collection for the new Fall-winter collection that embraces the season’s inspiration. This film, directed by Inez & Vinoodh, stars Nana Komatsu, actress and House ambassador.

Nana Komatsu is a Japanese actress, model, and fashion icon who has collaborated with CHANEL on multiple occasions. Komatsu is known for her effortlessly chic style, and her partnership with CHANEL has allowed her to showcase her unique fashion sense on a global stage. CHANEL has chosen Nana Komatsu as a brand ambassador for several reasons. First and foremost, Komatsu is a rising star in the fashion world. She has been recognized as a fashion icon in Japan, attracting many fans who admire her fashion choices and sense of individuality.

One of Komatsu’s most notable collaborations with CHANEL was her role as the face of the brand’s Coco Crush jewellery collection in 2017. The campaign featured Komatsu wearing pieces from the group, including rings, bracelets, and necklaces, and was shot by acclaimed fashion photographer Karim Sadli. The campaign was a huge success and helped to solidify Komatsu’s status as a rising fashion star.

Komatsu has also regularly attended CHANEL’s runway shows, often wearing pieces from the brand’s latest collections. She has been spotted wearing CHANEL at events worldwide, including the Cannes Film Festival and the Tokyo International Film Festival.

In the following film, Motions of light, camellia flowers and black-and-white all refer to the spirit of the CHANEL Fall-Winter 2023/24 Ready-to-Wear show imagined by Virginie Viard. Adapted from the movie “Who Are You, Polly Maggoo?” by William Klein © Films Paris New York.

Source: CHANEL Youtube channel

Virginie Viard, a vision of understated high-luxury with a twist.

Virginie Viard, the current artistic director of CHANEL, is known for her classic and sophisticated fashion style that pays homage to the brand’s heritage while incorporating modern elements. Viard’s style is often elegant and refined, emphasising simplicity and understated luxury. Virginie Viard’s designs for CHANEL often feature clean lines, classic silhouettes, and a neutral colour palette. She is known for incorporating CHANEL’s iconic tweed fabric into her designs, constantly reimagining traditional material in new and unexpected ways. Viard also frequently contains embellishments such as pearls, sequins, and feathers, adding a touch of glamour and whimsy to her designs.

Virginie Viard’s fashion style is characterized by classic elegance and sophistication, focusing on simplicity, quality, and craftsmanship. As the artistic director of CHANEL, she has continued the brand’s legacy of timeless luxury while incorporating modern elements and innovative designs.

José Amorim
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