The Fragrance industry has been fighting for decades a battle between the power of Marketing and the uniqueness of true creations. In difficult times, only great fragrances remain and among the icons of perfumery history there is Joy by Jean Patou. In 1912 he opened a small dressmaking salon called “Maison Parry”. His entire 1914 collection was purchased by a single American buyer. At that time, Henri During the First World War, Patou shut downs his business and reopen it in 1919. He is known for inventing the inventor of the knitted swimwear and the tennis skirt. He also known to popularize the Cardigan by always looking for a comfortable yet stylish fashion. In his fashion as in his perfumes, Jean Patou was a pioneer of modernity. Contemporary of the Art Deco and Bauhaus movements, he draws from historical references – the drapes of ancient Greece, the low cut waist of … Continue reading Joy By Jean Patou: Extraordinary, Irreplaceable, Masterpiece And Above All, One Of A Kind.
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