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Switzerland is the land of smartphones, so browsing the web and the social networks are things settled in the modern habits of people in Switzerland. We are right now in what we call “The Facebook era”, so in terms of online Mass-media, Facebook is an essential reference. But what is the current situation of Facebook in Switzerland?

There are 2’974’340 Facebook users in Switzerland by the end of 2012. This places this country in number 51 in the ranking of all Facebook statistics by country. This represents a penetration rate of almost 40% of the total population and  47% of the total online population.

According to Facebook, the average Cost per Click in Switzerland is around 0.55$ and the average CPM is around 0.12$.

From an age group point of view, a few figures are interesting to note. the biggest growth in the past 3 month in terms of users comes from the 35 to 44 years old. We know that there is more and more a certain disengagement of younger generations from Facebook. This is due to several reasons. First, the young generations are attracted to the new social networks like Instagram, Twitter, Snapchat or Vine. Facebook is something they did not see rising. It is something for their older brothers and sisters and even their parents. Another explanation would be that young people does not wish to be in the same social network than their parents… looks weird hein!

Facebook Switzerland Age growth

Today the biggest age group represented in Facebook in Switzerland is still the 25-34 years old with 28% of the total swiss users.
Age repartition Facebook Switzerland

What is disturbing is the evolution of the total amount of users in Switzerland. As you can see in the graphic below, there was tremendous dropping. In one month, since january 11th 2013, we lost more than 80’000 users. With the rise of social networks like LinkedIn, Google+ and Twitter, many Swiss users are basically transferring their social e-lives from Facebook. At the end you cannot follow all these networks at the same time.

Swiss Facebook trends


Here are some rankings in terms of pages:

TOP 5 Best Brand pages by number of Swiss fans:


Top Facebook pages in switzerland

TOP 5 Best celebrities pages by number of Swiss fans:

TOP 5 Best Celebrities pages by number of Swiss fans


TOP 5 Best places pages by number of Swiss fans:

TOP 5 Best places pages by number of Swiss fans

TOP 5 Best Sports person pages by number of Swiss fans:

TOP 5 Best Sports person pages by number of Swiss fans

Some new social networks like Pinterest is really growing very fast in Switzerland. Already in 3rd position behind Facebook and Twitter, Pinterest beats LinkedIn, Tumblr and Instagram.

We are still in the Facebook era, but the question is : for how long?


Info sourced at, Le Monde Economique and All content is copyrighted with no reproduction rights available.