Jaeger-LeCoultre named Anya Taylor-Joy as a new Ambassador for the Maison, marking her debut with a short video, A Call of the Heart, based on a symbolic phone call welcoming her into La Grande Maison. The video was inspired by a historic phone call that was to have a profound impact on the Manufacture LeCoultre. In 1903, Jacques-David LeCoultre made a call to the Parisian watchmaker Edmond Jaeger to accept the latter’s challenge of creating an ultra-thin watch movement – and so began a long and fruitful collaboration that led to the formation of the Jaeger-LeCoultre company.
Recognised as one of the most exciting talents of her generation, Anya Taylor-Joy is the living embodiment of modern femininity. Her on-screen presence has a mercurial quality – otherworldly yet intensely present, fearless but vulnerable, innocent yet dangerous. Born in Miami to British-Argentine parents and raised in Buenos Aires and London, the 26-year-old actress won rave reviews for her breakout performance in Robert Egger’s The Witch in 2016.
A series of critically-acclaimed roles followed and, in 2020, the Netflix hit The Queen’s Gambit shot her star into the stratosphere; her mesmerising portrayal of Beth Harmon won her a Golden Globe, a Screen Actors’ Guild award and a Critics’ Choice award. This was followed by significant roles in Edgar Wright’s Last Night in Soho and Robert Eggers’ The Northman, and she will next be seen in David O. Russell’s Amsterdam with Christian Bale and Margot Robbie, as well as Mark Mylod’s comedy-horror The Menu with Ralph Fiennes and Nicholas Hoult. Anya is currently filming Furiosa, the Mad Max prequel.
“The encounter with Anya was meant to be. Her long family history with polo and interest in watchmaking led us to a natural partnership. With her ethereal beauty, sensitivity, talent and hardworking ethics, she embodies the values and style of our Maison.”Catherine Rénier, the CEO of Jaeger-LeCoultre.
Wearing the Reverso Classic Duetto, Anya perfectly embodies the timeless elegance and multifaceted allure of the timepiece on her wrist. With the elegance of another era and a sharply modern edge, Anya Taylor-Joy is the personification of the Reverso Classic Duetto. The Reverso Classic Duetto brilliantly invokes the codes of the Art Deco style that defines it – a rectangular case, reversibility and iconic gadroons – while displaying two rows of diamonds on its front and reverse sides. Inspired by the Reversos created in the late 1930s, this classic model is the expression of the rectangular icon with a swivelling concept that turns the reverse side into a second expression of time with another style.
Precious, feminine, and seductive with its pink gold and diamond finish, the Reverso Classic Small Duetto watch offers its wearer two different faces. This authentic gem of a watch will delight all lovers of timeless feminine beauty. From a technical point of view, this watch is a masterpiece. Find here below the tech specs:
Pink Gold 750/1000 (18 carats)
Dimensions (L x W): 34.2 x 21 mm
Silvered grey, Vertical satin-brushed and guilloché, Black transferred numerals
Black, Opaline and sunburst guilloché, Frosted numerals
Pink Gold 750/1000 (18 carats)
JAEGER-LECOULTRE CALIBRE 844
Hour – Minute
Hour – Minute identical on front/back
Manual winding, Components: 100, Vibrations per hour: 21600, Jewels: 18, Barrel: 1, Thickness: 3.45mm, Power reserve: 38 hours
With its sleek Art Deco lines and distinctive reversible case, the Reverso became a classic of 20th-century design and is one of the most immediately recognisable watches of all time – remains a symbol of timeless modernity to this day.
Information sourced by the author for luxuryactivist.com. All content is copyrighted with no reproduction rights available. Images are for illustration purposes only – courtesy of Jaeger-LeCoultre.