Baselworld 2019: What should you expect from this year’s edition?

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Baselworld-2019

Baselworld 2019 is starting and after a chaotic year with the announcement of Swatch group exit among other brands, it is a new dawn for the Basel watch event. While there are high expectations from this year’s edition, everybody is talking about Baselworld 2020 and the joint forces with SIHH. It might be the starting point of a true “Swiss Watch week”. The fair wishes to introduce new concepts in order to allow:

  • Building a strong global watch community
  • reaching new audiences
  • allowing the discovery of new technologies
  • catering to the needs of a new generation
  • connecting the entire industry

Baselworld is one of the world’s foremost show for watches, jewellery, precious stones and related industries. It interconnects the industry’s top brands (including Rolex, Patek Philippe, Chopard, TAG Heuer, Hublot and Breitling), the most influential media and the world’s most important buyers. Baselworld is an exclusive platform on which the major watch and jewellery brands present the year’s innovations to an eagerly curious international audience. Everyone who wants to know what the latest trends are and how 2019 “ticks” will find the answers live and firsthand at Baselworld.

The new formula will focus on 6 days and will welcome more than 100’000 visitors across the week. Over 4’000 journalists from around the world will be live broadcasting, writing, filming, photographing from the fair.

A new Manager, a new era: Michel Loris-Melikoff

Michel-Loris-Melikoff

Michel Loris-Melikoff has been Managing Director of Baselworld since July 2018. He is an event professional who, among his other activities, served for several years as president of the Zurich Street Parade and afterwards set up and managed his own international event agency. He became Managing Director of the St. Jakobshalle in Basel in 2010. He joined the MCH Group in 2014 as Director of Third-Party Events and became Managing Director of MCH Beaulieu Lausanne SA in 2015. His background is an interesting asset to help Baselworld to write in gold letters its future.

SIHH & Baselworld: Synchronizing calendars from 2020

SIHH-Baselworld-2020

From 2020, the Salon International de la Haute Horlogerie in Geneva (SIHH) and Baselworld in Basel, the two major events in the watch industry, will synchronise their calendars. In 2020, the SIHH will be held from 26 to 29 April in Geneva, followed immediately by Baselworld from 30 April to 5 May in Basel. The calendars have been synchronised until 2024.

“Our two events have always been different, yet complementary. Resynching with Baselworld will further confirm Switzerland as the foremost destination for watchmaking in the world. This is something we welcome wholeheartedly, as it is in the interests of all” – Fabienne Lupo, President and Managing Director of the Fondation de la Haute Horlogerie

2019 Baselworld Press Conference

During the traditional press conference on this first day of Baselworld, there were several interesting information about the fair that is worth mention:

  • Thierry Stern, General Manager of Patek Philippe, Karl-Friedrich Scheufele, Co-President of Chopard and Giuseppe Picchiotti, Managing Director of Picchiotti, debated the changes and challenges facing the industry.
  • The partnerships with hotels and restaurants as well as the new catering concept within the halls are further milestones for the new edition of the show
  • In the new Press Centre, media representatives will be able to look forward to significantly improved working conditions.
  • Launch of an app with augmented reality features, the chatbot messenger service Baselworld Live News, and a relaunched website.
  • For the last time, Eric Bertrand, President of the Exhibitors’ Committee, welcomed the media and handed over his presidency to Marco Avenati.
  • Jean-Daniel Pasche, President of the Federation of the Swiss Watch Industry FH, also welcomed the media and announced the new market figures. In 2018, the Swiss watch industry recorded a 6.3 % increase in exports with a turnover of CHF 21.2 billion.
  • Michel Loris-Melikoff invited all media representatives to attend the closing press conference on Tuesday 26 March at 12 noon. There he will present the plans for Baselworld 2020 and beyond.

The Swiss Watch industry needs a strong voice into the world. While American and Asian watch brands are trying to level up the game (especially in the entry prices level). the Swiss watch manufacturers need to stand up as leaders of their category. The international and Swiss Press have been quite hard on the industry, which is a pity. Instead of this approach, everybody should support the amazing treasures that swiss ingenuity gathers. If all actors raise as a strong voice, they will be able to shout out loud to the world that Swiss watchmaking is for ever timeless.

Arsène Wargas
Information sourced by the author for luxuryactivist.com. All content is copyrighted with no reproduction rights available. Images are for illustration purposes only.

Arsene Wargas

Arsène is a young yet very passionate Parisian author. He is passionate about luxury watches and joined Luxury Activist team since 2015. While working in PR and marketing he loves to share his passion for luxury Swiss watch-making. He contributes in a regular base with articles around watch brands, history and new launches. Follow Arsène on his social networks.